How to Create and Manage a Successful Facebook Fanpage for Your Business or Digital Business? Step by step guide

A fanpage is one of the most powerful marketing tools you can use today. For any expert social media, it is unthinkable to develop a strategy brand on social media without creating one of these profiles .

Running a fanpage to perfection requires some knowledge, not just anyone can do a job like this, but it is true that anyone with enough desire to learn can investigate and master the facet of the community manager in a good way .

In this article, we'll show you how to create and manage a Facebook fan page. , so that you can take full advantage of all the benefits it brings to your business directly and indirectly.

What are the benefits of creating a Facebook page for your brand?

The advantages of creating a fan page on a social network are numerous, most of them focused on brand identity, but also in terms of sales and conversions, because the number of tools you will have with it are countless:

Increased visibility

For starters, social networks are currently more visited than television. Millions of people use their mobile every day from the moment they wake up until they fall asleep, and more than half the time they are blocked backwards on their Instagram, Facebook, Twitter and other accounts .

This means that by creating a fan account on these social networks, you will expose your brand to the whole accumulation of users who share their life on them on a daily basis. Urban artist you will also have access to a large number of tools such as sponsored publishing services , which will allow you to create advertising campaigns to develop your profile.

Direct contact with your audience

When someone finds your fan page profile, they can message you directly to your inbox on whatever platform you are using. This makes it a great way to maintain direct contact with your clientele or audience, which is very useful for creating a personalized customer service or for the user to make a purchase through this channel .

Generate a brand image

Your fanpage profile will be basically the same as a normal account, where you can share content of all kinds with your followers or contacts. If you are smart you create a content plan that brings value and meets the needs of your audience, you will generate a great image for your brand. , that when people see it, they know that behind there are people who know exactly what they are doing and not just looking to sell in order to sell.

Steps to Create an FB Fan Page for Your Business or Brand

Creating your profile as a fanpage on any social network is pretty straightforward, the process is basically very similar to creating any other profile. What you need to do is just follow the steps that we explain in this section:

Create the page on Facebook

To create a fan page on FB, all you need is a basic account on the platform. Once you have it, you need to log in and follow these steps:

• Once logged in, you need to click on the downward pointing arrow in the upper right corner and select the option "Manage pages" .
• Once here you will see all of your account pages and if you don't have one, the option "How to create a page" will appear , which you must select.

• By doing this, you will start to build your page. The first thing you'll be asked to do is specify whether your account is for a business or a community. When choosing the option you want, you will need to fill in certain fields with the name, address, sector and contact details of the brand or company in question.
• After clicking on "Record", your page will be completely created and you can search for it among your pages.

There is another way to create a page without first having a account as a Facebook user . You just have to go on Facebook Business and click on "Create a page" and you can open a fully corporate or branded account that is not linked to any other profile.

The steps are identical to those we have just explained:

complete your profile

Once you have created your page, you cannot leave it like this, you must complete your profile with the necessary graphics resources and information. For this you will need :

• Upload a profile picture : it will be your visual identity or at least the most important aspect of it. It is an image of 180 × 180 pixels in dimension. The best thing in these cases is to put a company or brand logo.
• Cover picture : The banner of Facebook pages must measure 851 × 315 pixels.
• Choose a model : The platform has started to implement the inclusion of templates in company profiles, which are customizable to highlight certain content of important interest over others.
• Description: Finally, you must provide a detailed description of what your business does for the information section, which will be viewed by your subscribers the first time they enter it.

Tips for properly managing a Facebook page with good engagement

You have already created your Facebook fan page, but it will not succeed out of nowhere, now you have to work on it so that with it you get all the customers you need to make your business or business go viral and everyone will know and recognize it just by seeing it. logo .

Create a content plan

A profile in any social network, whether it is a natural or legal person, is created in order to share our experiences and knowledge with others. This is something we cannot forget because otherwise we will hit a huge wall .

The first thing to do, before you even create the fan page, is to think about what kind of content you are going to share and dedicate yourself to creating it so that when you launch the page you can post content regularly.

For this you will need to create a content plan detailing aspects such as :

• Content you will share : it can be informative, advertising or opinion. Everyone has a clear goal and the decision will largely depend on your strategy and what you want to achieve with it.
• Define the days and times of publication : You don't have to post content every day to be relevant, you can start by sharing posts two or three times a week. The important thing is never to break the regularity of the publications.
• Content Format : Facebook allows you to share images, videos and podcasts. You can combine all three but there will always be a dominant one, you have to define what it will be and make some content there so that it is ready to be shared.

It is advisable to always create content to publish without interruption for at least a month. So if you want to post 3 images or videos per week, you need to create these 12 contents first .

Use all the platform's resources and tools

When you create a business account on Facebook, you also gain access to a series of tools that will help you get to know your audience better, as well as connect with them better.

That is why we recommend that you learn how to use functions such as:

• Polls : you can launch polls on the subject you want and set options for your subscribers to give you their opinion. The potential of these is invaluable, especially in knowing how your followers think, which will allow you to create, for example, a better buyer person.
• The stories : horizontal messages that only last 24 hours and then disappear forever. Surely you already know them, these are one of the types of social media posts with the best engagement, especially on Facebook and Instagram.
• Carousels : another very interesting format that goes beyond the normal publications we do on FB in terms of engagement. On top of that, they give you a creative way to present all kinds of content.
• Video format covers : In addition to the banner we mentioned above, you can also set a video as the cover. A way of presenting your brand that generates much more impact and professionalism.

Use Facebook Analytics

Another tool that you should be using yes or yes on an FB fan page is Analytics. It's a tool that shows us exact stats related to how people interact with our page. There is information on; number of subscribers or likes gained and lost per day, number of reactions generated by your publications, number of comments, number of times they have seen your profile and a long list of information.

If you are not related to it, it is important that you start to learn how to interpret the metrics of Facebook Analytics because with it you will know more precisely the growth of your brand, as well as the results of your strategies .

Collaborate with other profiles and brands

The first thousand users are hard to get, much more so if you get close to implementing your policies and not accepting help from anyone. Social networks must interact and collaborate with other people (which for something are social networks, if not individual networks in which you interact with bots) .

When you are a page with a few months of life on FB, your reach and relevance within the platform is very small, from so that the number of people you can attract at that time will be small .

When you collaborate with other accounts, you connect with the audience that someone else has already reached and vice versa. It is clear that you will not collaborate with your direct competitors , but with others in the same industry. For example, if you are a clothing store or a brand to train in the gym, working with a training center would be ideal to attract new potential customers who will be directly interested in your product.

Offer good customer service

The attention you give to your followers is very important in creating both a brand identity and a good reputation with all your followers. It will make them feel truly valued and satisfied that their questions are answered quickly. .

For this, Facebook allows you to create automatic responses in your chat. Thanks to them, when someone sends you a message, they will automatically receive a previously designed response. , which can be a welcome message, a greeting, or information about a service or offer that exists at the time.

However, automatic replies are a momentary solution because afterwards a person will need to give personalized attention. Facebook also gives you the option to create chatbots, which are smart programs that can give more specific answers to certain questions, but for that it will be necessary to wait a few months .

Interact with your fans

As the name suggests, this is a page to accumulate asados, so you have to be dedicated to them. You need to be clear that your content is going to revolve around the needs of your audience , and to know them, you will have to interact with them.

For this, it is not only important to offer good customer service, but also to play and chat with them . Respond to certain messages or comments in your posts and you will know what people think about your business and its products.

Organize contests and trivia that generate a lot of interaction. Remember that you are creating and running a community of Facebook users, it is important to maintain harmony within it and to create an environment in which everyone feels comfortable so that their friends know you too .

There is no point in having a large following if you don't exploit their potential by commenting to them, follow your links and react to whatever you post, this is what Facebook wants you to do , and so this is what will generate success in the platform and it will make you better than the competition.

Create advertising campaigns

Advertising campaigns are a whole world and there are a few things you will need to know before you start using them, so if you haven't already, learn how. the most important things of our part to master Facebook advertising .

The truth is, they are essential because it is the most powerful tool you have access to on your fanpage profile. With it, you can promote your posts so that they can be seen by people from a certain geographic area even if they don't follow you on the platform. .

You will surely understand what this means:

The visibility you will gain with it is priceless and you can literally grow your brand exponentially with them as you will go from being unknown to being seen by millions of people.

Moreover, he has other very beneficial advantages such as :

• It is less expensive : Advertising on social media is considerably cheaper than conventional advertising on any other medium.
• Customizable budget : you can determine the number of people you want your message to reach and based on this campaign plan with budgets tailored to your financial reach.

Be independent with Instagram

Facebook bought Instagram a few years ago, so the two platforms are somewhat related, so much so that the paid advertising of the first can be displayed on the second. As a result, to improve your strategy, it is a good idea to also create an Instagram profile and synchronize it so that posts on one are also shared on the other.

If you have any questions, please leave them in the comments, we will get back to you as soon as possible, and it will be a great help for more community members as well. Thank you!