What are the best social networks for businesses you should have a profile in? 2020 List
If you have a company ou a personal brand, you will surely consider the possibility of including it in the world of digital platforms in order to to give it a greater presence , especially since they can obtain a greater viewing and potential customers. Therefore, being able to be present on social networks is essential for the growth of any business today.
And is that The Social Media have become a key factor de business growth, do the same are responsible for strengthen customer relationships in a very attractive way. However, today you can find many social platforms available , so it can be very difficult to know which of them is the most efficient .
Being able to tell which of all social media is the best alternative for a company is very complicated, because each of them offers different marketing strategies which can be ideal for any type of business. But being able to maintain a presence in several of them is very important. In accordance with this, we will show you here what are the best digital platforms for businesses which you can start using from now on.
Why should I have profiles on different social networks for my brand?
In general, companies tend to manage different social media, which is recommended because the chances of achieving a more people increase significantly . Keep in mind that in each of these platforms, there is a different audience, it is therefore important to cover several. However, it should be clear that you cannot create profiles like crazy on all digital platforms , but just manage two or three profiles which will suffice .
And above all, it is recommended to treat them in social networks different since the possibilities of reach a wider audience increase . It is also important that these profiles remain sufficiently active, that is, they are constantly doing posts, interact with subscribers via comments , upload content to stories , Among others. Since all of this can generate a greater reliability among customers.
Keep in mind that it is not the same to see a profile where it was last posted six months ago on a profile where content is shared daily. But, before you start to open social media accounts , it is essential that you asked on board the following questions , once you are clear about it, you will surely be able to easily choose which type of platform is most appropriate for your brand .
Let's see the most important points below:
What social networks can your customers be on?
The first point you should take into account is to know which social networks are your future customers, keep in mind mind that each social network is oriented towards a category, whether it is a photography social network, community social network, music , Among others. This means that if your business is selling clothes, it will surely be useless to you register and have a profile on a music platform.
What use do users make of this social network?
Following the previous example, it is not enough just to decide which application will be used, but also the use or behavior of users therein . If it's a company that sells clothes, it will not surely not much success on YouTube , but if you try social networks as Facebook or Instagram, that could make a lot of sense because you may find people there interested in these types of articles.
Be very clear about the business goals of being in a social network?
For this selection to be correct, it is necessary that you are clear on your goals in the digital world, in case you want position your brand in search engines , you can then use platforms like Google + If you want create catalogs of photos, videos and interact with the public, use Instagram or Facebook .
What resources do you have?
At this point you need to consider what are human resources, such as the time you have to spend on social networks, et financial resources, such that how much money you are willing to invest in it . Keep in mind that many of these platforms require a bit of money , especially if they are at for commercial purposes .
Once you have defined all of these questions, the process of selecting a is the international treasure adapted to your business will be much easier. That's why below we show you which of them are best for what is the business area .
List of the best social networks to develop your brand on the Internet
Today you can find a large number of social networks available to companies, but being able to talk about it all in one post is practically impossible . This is why we are going to show you here a list of the best social platforms that you can currently find on the market. This way you can have the option to choose which of them are capable of helping you achieve your goals.
To do this, follow in detail each of the applications that we are going to show you below:
facebook.es
Without a doubt, Facebook is one of digital platforms most used in the world, that's how it counts more than 2500 million active users, where the young and old can be found . All of this makes it a very good option for any business , but that doesn't mean yours has to be there.
It should be noted that this is a leisure application for the most part and to spend free time, from so that many users tend to spend long hours a day on its platform, viewing different types of posts that may be of interest to them. It all made it one ideal place for businesses such as travel agencies, real estate, clothing sales, auto parts, baby clothes, gym items , Among others.
In addition, it should be mentioned that Facebook has currently "Facebook groups Which are used by millions of people to offer different types of products and services, which therefore becomes another opportunity to market what you sell or produce . Therefore, if your brand relates to some of the areas mentioned above, being able to use this app will surely help you to increase your sales .
Finally, it should be mentioned that this application allows companies to work on the following points:
- Create more dynamic relationships with customers.
- It allows more detailed updates and they can use their profiles as extensions of their web pages .
- They can monitor business page activity via FacebookInsights.
- Provides ease of networking.
- It offers the possibility of create a brand with the Facebook community .
LinkedIn.com
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It is a social network that cannot be missing in any list, and it is a platform that was created for what the workplace is, so it is 100% Professional . It is an ideal option for companies that target other companies or "B2B" companies. Keep in mind that each user with a LinkedIn profile made for professional reasons , whether for apply for new contracts or to recruit potential customers or staff for your business .
This means that this social network is completely functional and not for sharing your vacation experiences or with friends. If you have time with your business and that you know very well your target audience, this type of application is surely the one which suits you better , because here you can put yourself in permanent contact with companies that are part of your potential audience . Keep in mind that clothing, shoes, makeup or other similar areas are not treated here .
To help you understand all of this a bit more, here we are going to show you which companies can be successful on LinkedIn and which cannot:
- Companies that are successful on LinkedIn: any company that aims to sell to other companies , as well as those related to technology, banking, marketing , Among others.
- Companies that are not successful on LinkedIn : companies whose purpose is to sell to an end user or customer . A maybe travel agency can be successful , but the brands dedicated to sale of household or clothing items can hardly achieve the desired success here.
Instagram.com
It's no secret that Instagram has become the fashionable social network and in which you can find a large number of companies trying to sell their products or offer their services. And through his exponential growth, did he begin to become an ideal application for many companies , thus becoming one of the most important. In this way , Instagram is considered one of the best apps for sell any type of product .
Whether to propose auto parts, clothing sales, footwear, food donation, real estate sales , Among others. Here you can use any type of business who must have a relationship with the end customer. One of the advantages of using this app for your business is that it has a large number of active users and that she also continues to grow , so that the chances of getting of potential customers increase considerably .
However, to be a bit more clear on all this, here we show you which businesses can be successful on Instagram and which cannot:
- Successful businesses on Instagram: all those that sell to an end customer. In this case, companies linked to the sale of health, beauty / aesthetic, fashion, food, travel and sport products are included , Among others.
- Businesses that aren't doing so well on Instagram: companies dedicated to maritime transport of goods, from companies dedicated to sales to other companies, among others. This does not mean that these types of companies do not have possibilities in this social network, but that the options for success are minimal depending on the type of audience using Instagram .
