What are the best tools for creating content for Community Manager? 2020 List
Although this is true, a . designates the professional who is in charge of build and manage the online community around a trademark in the digital environment . This, through the creation and maintenance of lasting, stable and quality relationships with its customers or any user interested in the brand.
Now, to carry out optimal business management, a Community Manager must have certain knowledge, skills, techniques and qualities . Since then, he will take care of conversations with the company and subscribers, in addition to curation and production of content that adds value to the brand, as well as editing of images and videos .
In this sense, it is essential that a professional of this type relies on tools that facilitate these processes and, in addition, provide them with high quality results . That is why, ci - below we mention the best tools for creating content .
List of the best online tools for images that every community manager should know
It's no secret that images are very essential elements in a marketing strategy and, especially, if it is carried out via social networks . Since, "A picture is worth a thousand words" and, therefore, creating and sharing these visuals makes it possible to increase engagement of any brand or company.
Thus, the main reason in is that the human brain processes a photograph in a text 60 times faster and, of course, it will be easier and more attractive for users to assimilate or process information visually. Therefore, Community Managers should choose to share quality images on social platforms .
But for this it is important that they use some online tools that have the ability to deliver fully optimized images .
Therefore, below we proceed to specify five alternatives of interest for this:
Canva.com
If you do not have in-depth design knowledge or have not acquired this skill, Canva may be the most ideal app for you. Since then, it is a platform that enables excellent image editing processes and results to be achieved at a professional level without much effort . Considering also that he is very easy to use, completely intuitive and free .
On top of that, he has a library with over a million images and items that you can adapt to the types of photos you want to produce for sharing on social media, blogs, or web pages. This, thanks to the fact that he allows you to customize the available templates in an easy way and, apart from that, it is a collaborative tool which gives you the possibility to share your creations with other users.
Pixabay.com
It is a bank of images and videos for free distribution that has over 1,7 million items , which manage to adapt to the tastes and / or requirements of all its users. Thus, due to the fact that these are photographs and videos in high resolution , it is considered to be an ideal tool for downloading these items and display on your websites, blogs or social networks in order to capture the attention of the public .
Fortunately, registration on this online platform is completely free . Also considering that this is a vibrant community of creatives who share their works of art without copyright, you so can use them without asking permission or giving credit to the artist . Even whether or not you distribute these items for commercial purposes for your marketing strategy.
Gimp.org
This is a free online image editor that has many utilities which can be similar to professional tools as an Photoshop Eg. Taking into account the fact that it even operates similar to the said program, given the fact that it allows the manipulation of capable and in this way he is much easier to edit or customize your photographs .
On the other hand, among its most notable advantages, we find that Gimp offers the possibility to download images in different formats (JPG, PNG, GIF, etc.) and also allows uploading photos of all sizes. In addition, it features several graphic design elements and supports the creation of exclusive illustrations. Moreover, he has software to be operated via the computer .
piktochart.com
It is a platform very similar to Canvas , because she has a considerable amount of resources to simplify and optimize the process of editing any image . Hence, it contains icons, illustrations, backgrounds, title shapes, etc. In addition, it allows you to create infographics, presentations and prints (posters, reports, flyers, etc.) .
Among other features, Piktochart is distinguishes in providing a library with over 800 models available . Thus, it will allow you to select the one that best suits your type of image, then customize the design in question. with graphics and icons, edit fonts or change colors . Then you can share your creation in the virtual world and even encrypt it for added security.
Easil.com
This is another of the best image editing tools that exist in the online world. Since then, it has many options and functions that will help you to create attractive visual content for social networks, in particular . So, he offers thousands of high quality professional templates from which you can optimize your design .
For his part, he allows you to customize colors, fonts and other elements with which you can speed up the creative process to add value to your brand through optimal photographs. It is even a tool that offers the possibility of create quality videos . Among other details, it allows you to create creations in GIF format, to quickly remove background from any image and collaborate with other users on a specific project.
The best free and paid tools to edit videos for social media
While a . works with his brand in the social media environment, his main goals are to reach à a good engagement with the public, to acquire a larger number of followers and to make all the possible sales, basically . For whom, it is essential to carry out certain actions in order to capture the attention of the public and one of them is based on video sharing .
Because videos are ideal audiovisual elements for create promotional content, convey your brand values and generate the desired “stopping point”, that is, make users stop to see what your content is about. However, to produce quality clips, it is important to rely on tools that facilitate assembly .
Therefore, below we show you five interesting solutions:
InVideo.io
Online, this video editor gives you the tools you need to create clips optimized for social media, such as: Facebook, Instagram and YouTube (because it has the exact measurements for it) . Taking into account that in addition to letting you create your videos from scratch, it also offers you a function with which you can work with said content via templates , in order to simplify the process and invest less effort.
In addition, before starting the development or customization process, this platform allows you to choose between different categories that adapt to the results you are looking for , these headings are: brand fundamentals (intros, for example), ads (as presentations) and trends (invites). You can also choose to start with predefined templates, use a blank template, or use a video article .
Quik
It is a mobile application which has the features required to create professional videos with just a few clicks . In this way, it allows you to add transitions and effects, as well as synchronize the movement to the beat of the music for guarantee the best possible quality . In addition, you can add photos to your videos from the phone's gallery or through GoPro Plus, Dropbox, Google Photos, etc. .
In addition to that, you can choose from about 23 video styles (with well-designed transitions and graphics), adjust the font, graphics, and filters for any clip, and even personalize your creation . Either easily crop or rotate photos, add overlapping texts, add emojis or stickers. Moreover, he is possible to speed up the video or play it in slow motion and save it in HD 1080p or 720p , even at 60 ips .
powtoon.com
This is an online application that allows you to create completely interesting, engaging and entertaining presentations and videos . Since then, its main functionality has been based on creating animated clips which are reproduced as a kind of cartoon showing dialog boxes that the user has previously written. It is therefore an effective tool for teaching an idea or situation .
Apart from this, Powtoon promotes editing videos for social networks and, in case you want to share them on YouTube specifically, he has a direct export option for this platform . On the other hand, it offers the possibility of include your own voice in the video , from an MP3 file or with the same recorder that the tool has. It should be noted that is free and supports many environments (marketing, business, agency, education, communication, etc.) .
VideoToolBox.com
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It consists of a free online video editor which essentially offers the possibility of importing videos from other sites to personalize them directly from the platform. So, he has the capacity to process files up to 1500MB and even allows you to record from a webcam dynamically, to get your videos quickly within the same platform. Now, to personalize your creations, it allows you to add watermarks, place subtitles and make basic cuts .
Among other details, this online tool has a format converter supporting the most popular (3GP, AMV, ASF, AVI, FLV, MKV, MOV, M4V, MP4, MPEG, MPG, RM, VOB, WMV). Thus, having the possibility of select the conversion mode (simple or advanced) . Besides, you can combine multiple files to get a single video and easily create thumbnails of your clips. To do all this, you will need to register on the web and create an account.
Clips
This is a mobile application exclusively compatible with iOS devices , which is free and relies on a tool with which you can create funny videos to share on social networks . These videos, you can build them in real time with simple controls available in the application (without timeline or advanced editing tools) or you can have add your clips directly from the library .
For its part, it gives you the possibility of adjust the duration of videos and order them easily , as well as apply artistic filters and add emojis with which you can customize your results much more. Among other features, we emphasize that the application Clips allows you to add dynamic titles that are automatically generated while the voice of the video is playing and appears on the screen.
The best content curation tools you need to know if you work on social media
In general terms, content curation is about search, segment, filter and add value to information found on the network , then share them with your target audience. It is therefore a question of knowing how to choose "A needle in a haystack" and is considered a fundamental aspect for ensure the success of any content marketing strategy for your brand .
Therefore, when sharing content on any social network, it is important to perform a content curation process, because this will encourage the viralization of the information you publish on these platforms . In fact, it allows you to build a great online reputation and increase your traffic to improve your positioning .
In this sense, for any Community Manager to be able to carry out an excellent marketing strategy on social platforms, it is essential that he uses some tools with which it is easier and more efficient to manage content .
Therefore, below we specify five of the best available options:
Shareist.com
Thanks to this great online tool with a free version and a paid version, you can select and organize the content you need to share with your followers and / or target audience on social networks . In view of this, it has the ability to search the web for content of interest in order to capture the most important information, then publish them automatically .
In addition to that, it has a function that you allows you to discover what content your audience is participating in to recycle it and thus keep your social and internal channels active, this way you can also add the best posts for create content from different blogs . In addition, it functions as an organizational tool for keep your content categorized and optimize search processes .
