8 types of digital marketing campaigns

0 843 9 minutes of reading

In this article, you will discover the main types of digital marketing campaigns, advertising formats and examples to use in your business.

Are you new to the world of digital marketing and want to know the types of campaigns you can implement? ...

If you answered yes, you're in luck. In this article, we will see the different types of digital marketing campaigns with their examples.

With recent technological advancements, everything is available online, that is to say on the Internet. As a result, the majority of consumers or customers have started to purchase or use services available on the Internet with just the push of a button.

Therefore, if you aspire to start making money through online business, it is highly recommended that you set up of campaigns and digital marketing strategies and start taking advantage of new business opportunities.

Let's start!

What is digital marketing?

Any type of marketing done on digital platforms and electronic devices is known as digital marketing.

Digital platforms included can be websites, social media, podcasts, emails, etc. At the same time, it is obvious that electronic devices are desktops, laptops, mobiles and tablets.

For example, if you are a business owner who imported clothing through an eCommerce app, it says you are doing digital marketing. As simple as that.

Now that you know what is the definition of digital marketing, let's go ahead and discuss:

Benefits of digital marketing

Viable

With more than 3 billion active internet users, your online business enterprise, supported by effective digital marketing campaigns, is doomed to success.

Global reach

Have you ever dreamed of taking your business to an international level? ...

If so, digital marketing campaigns will allow you to connect with customers around the world.

Cheaper

Gone are the days of billboards and announcements in newspapers. With digital marketing campaigns, you can start to promote free of charge your business on digital channels.

Measurable

Unlike traditional marketing practices, digital marketing provides actionable insight into your growth or decline in performance. This will give you all the data you need to improve your digital marketing practices.

Targeted clientele

Digital marketing will help you target and attract customers with similar needs and requirements.

Types of popular digital marketing campaigns

Content Marketing.
Search engine optimization (SEO).
Search Engine Marketing (SEM).
Pay per click advertising.
Social media marketing.
Affiliate marketing.
Email advertising.
Influencer Marketing.

As you can see, digital marketing is a complete segment that incorporates many types of digital marketing campaigns.

In a way, it can be said that if digital marketing is a wheel, its spokes can be thought of as different digital marketing strategies or campaigns.

With that said, it's finally time to start exploring each of the digital marketing campaigns in detail.

1. Content marketing

Le Content marketing is one of the greatest types of digital marketing campaigns. It includes all other types of digital marketing strategies to work as a complete campaign.

As the name suggests, it involves creating and promoting different types of content for your users or readers.

The content can be anything, like start a blog, a documentation, create videos for youtube, information products, social media posts or even infographics.

The main goal of this type of digital marketing campaign is to create detailed, high-value content to persuade your readers to take action. And these actions could be subscribe, buy, share, etc.

To give you a clearer idea, here is an example:

Suppose you have launched a website and plan to publish articles. For this you would need a keyword research to be able to target a specific keyword in order to obtain the best SEO results ...

Therefore, you would go in search of the best keyword research tool. And then you will find tons of blogs, videos, etc. that tell you how ideal keyword research software is for your needs.

Naturally, after reading through, you will want to purchase or sign up for this particular tool.

2. Search engine optimization

Search engine optimization ( SEO) is one of the most important types of digital marketing campaigns. It is safe to say that if you have a website or even a Youtube channel, you will do SEO for your content.

SEO is basically a series of steps that you need to take to rank well in search engine results. This is the best way to generate organic web traffic to your website and definitely the cheapest of all.

For this case, I can recommend you to try SEMrush, considered the best SEO tool on the market.

It is of two types: on-page referencing and off-page referencing.

On-page SEO

On-page SEO is all about finding keywords, adding them to a blog post, adding a meta title and description, internal blog links, and more.

Off-page SEO

Off-page SEO requires you to build backlinks (add your own links on other websites), site optimization and structure, and your site's load time.

3. Search engine marketing

Among other types of digital marketing campaigns, search engine marketing ( SEM) is widely used by small and large businesses. The reason is that it attracts the most specific and targeted customers and readers.

But how does it work? ...

Well, as the name suggests, it's all about promoting your products, services or whatever on the search engine results pages through paid ads.

Simply put, SEM allows you to gain exclusive ad space on search engine results pages. These ad spaces are obtained through a process called keyword bidding and are placed on top of all organic search results.

Sometimes you can also find these ads at the bottom of the SERPs (search results page).

Despite several search engines, it is mainly practiced on Google and Bing. And that requires online SEM applications like Google AdWords and Microsoft Advertising. Of course, you will only be charged if someone clicks on your ad.

I explain myself with an example:

Let's say you feel the urge to launch email marketing campaigns. So you go to the search engine and search for "email marketing software" ...

It's hard to notice at first, but when you take a closer look, the first 1-3 search results will have an "Ad" tag at the top. This means the advertiser has paid the search engine you use to show their ads in the first place.

4. Pay-per-click (PPC) advertising

This is a subset of search engine marketing because it incorporates the same advertising model of paying when someone clicks on your ads.

But that doesn't mean that PPC campaigns are the same as SEM. In search engine marketing, your ads are limited to search engine results pages.

In the case of PPC, you can extend your advertising limits by showing your ads on different websites like: Facebook Ads, Twitter Ads, YouTube Ads, etc.

Finally, the cost per click depends on the niche of your displayed ad. If the niche is very competitive, your cost per click is high. At the same time, if your niche is not that competitive, the cost per click is low.

Here's an example of where you might have seen a PPC ad: When browsing YouTube, ads appear at the start of videos. This can be classified in PPC advertising campaigns.

5. Marketing in social networks

Le social media marketing is also one of the most widely used types of digital marketing campaigns.

You would be surprised to know the power of social media marketing as it can potentially get you in touch with over 1,6 billion Facebook users, over 300 million Twitter users and over 500 Instagram users.

Tailwind is a great platform that can help you with your marketing on platforms like Instagram and Pinterest .

In a way, this type of digital marketing campaign allows you to access that audience / traffic that is not accessible through SEO or SEM.

In social media marketing, you will need to create viral content (targeting your business, product, or service) that can be liked and shared with the audience. These contents can be posts, images, videos or anything else.

Plus, if you run out of content ideas, you can always add social share buttons to your posts. This way your readers can share your articles for you.

Apart from that, you can also create different types of social media ads to expand the reach of your business. Video ads work wonders for almost any business.

6. Affiliate Marketing

At this point, I'm sure you're wondering what types of digital marketing campaigns we haven't covered yet ...

Well, sit back and brace yourself because I've saved the most popular types of digital marketing campaigns for last.

Let's talk about my favorite, the affiliate marketing. Generally, if you already have a business, it can be seen as a side business for passive income. However, if you are new to digital marketing, you can use it as your primary business model.

In affiliate marketing, all you have to do is promote the products and services of other companies. You will be rewarded with a hefty portion of the commission for every sale you make.

But beware, if you do decide to get into affiliate marketing, you will be greeted with stiff competition. Having said that, you can easily beat this competition by using other digital marketing campaigns and strategies along with your affiliate marketing strategy.

Also, if you haven't noticed it yet, affiliate marketing is everywhere ...

For example:

After reading this article, you might want to build a website. And, to start a website, you would need a web domain and a hosting service ( Web hosting) ...

Therefore, you are looking for hosting services by looking at other blogs and articles. In this blog, the author convinces you to buy one of the mentioned hosting services. If you make the purchase, you get what you want, the author gets their commission, and the service provider gets a customer.

If you are looking to start a website with good web hosting and your own domain, I recommend using Bluehost, because it offers a very advantageous price and features that set it apart from its competition.

7. Email marketing

Among all types of digital marketing campaigns, the strategy that offers the best return on investment is email marketing. Such is the power of these types of digital marketing campaigns.

Email marketing is the most direct way to communicate with your customers or subscribers. With the help of this, you can promote your new products, notify them of important updates, seek reviews or comments, and ultimately build long-term relationships.

2 of the best email marketing tools are GetResponse et AWeber. Each of them can help you build contact lists and start harnessing the power of these types of digital marketing campaigns.

But in order to do that, you must first create an email database by collecting important information from your customers. Remember, more data means better email personalization.

Here is an example:

Do you buy clothes from e-commerce stores? ...

Well after purchase this store will send you order confirmation email. Plus, your first purchase automatically adds you to their mailing list. That is, you will receive emails regarding new offers, discounts, new arrivals, etc.