How to promote YouTube videos?

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In this article, you will find out how to promote youtube videos with free and paid strategies to boost your channel and your products.

No matter how much time you spend creating your videos ...

If you don't market or promote your videos, your work will never be seen by the majority of your audience. The good news is that promoting YouTube videos is an art that anyone can learn with a little effort!

You have a YouTube channel (or would like to create one from scratch) and you are wondering how to increase the viewing of your videos on YouTube?

If your answer is yes, read on to find out how to promote YouTube videos with these 17 tips!

Let's start!

# 1: Optimize the Title of your Videos

The title of a video on YouTube is a determining factor. Using titles well in your videos can make the difference between being widely viewed and shared on the internet, or only getting a small number of views.

How can I write good titles for my videos on YouTube?

It is a good idea to do proper YouTube keyword research to find what people are looking for, then create a good headline around that.

Use YouTube's auto-suggest feature to start your keyword research. This will give you a starting point ...

How can I use my YouTube video titles to promote my products, services, and channels?

Here is a list of some tips for writing good titles of YouTube videos:

1.- Keep them short and to the point.

2.- Make it attract attention.

3.- Include keywords at the beginning of the title (if possible).

4.- Use "powerful words" (eg: best, awesome, amazing).

5.- use emotional trigger words (for example: sensual, lonely, passionate, censored).

6.- Take advantage of the use of capital letters.

# 2: optimize your video tags

One of the biggest mistakes that hinder the growth of your YouTube video's organic promotion is the incorrect use of tags.

To tag your videos, you will also need to do some keyword research. It is important to pay attention to this from the start.

Markup on YouTube works differently than on a blog post. If you've never paid attention to YouTube tags, now is a good time to start. You can even go back and edit all of your old tags.

How can I use tags from my YouTube videos to promote my products, services and channel?

Here are some tips for using YouTube video tags:

1.- Use unique brand tag to display your videos in related videos. Ex: include your brand in all videos.

2.- Add your main keywords as a video tag.

3.- Use a variant of your keyword as a tag.

Install the TubeBuddy extension for free

YouTube video tags are an important factor in the organic ranking of your videos.

Use the free extension TubeBuddy Chrome for help you find labels de top ranking videos and YouTubers and use them on your video.

With TubeBuddy's tag tool, you can quickly find and add tags relevant to your content and having a good projection (based on real data obtained by TubeBuddy).

In addition, TubeBuddy allows you to see tags and keywords of every YouTube video that you watch anytime...

It helps you see which tags and keywords are using successful channels and can add them to your videos which will improve your rankings!

Enter here to install TubeBuddy for free in your browser.

# 3: use custom thumbnails

Verified YouTube accounts can take advantage of the custom thumbnail feature. A good video thumbnail helps you stand out in the related videos and suggested videos section.

How can I use my YouTube video thumbnails to promote my products, services, and channel?

Now let's take a look at some things to keep in mind when creating your thumbnails for your YouTube videos:

Have a resolution of 1280 x 720 (with a minimum width of 640 pixels).
Upload files in .JPG, .GIF, .BMP or .PNG format.
Keep it under 2MB.

Create thumbnails for your YouTube videos for free with Canva

One of my favorite platforms for creating thumbnails for YouTube (and almost any kind of design for marketing) is Canva...

Canva is a free tool that allows you to create beautiful designs at from models. It is really very easy to use and the results are excellent. Your stickers, covers, logos, etc. can have a touch of professionalism without having to pay a designer.

Create thumbnails for your YouTube videos for free with TubeBuddy

You can also use TubeBuddy to design a thumbnail for YouTube videos in minutes ...

What is the standard size for YouTube video thumbnails?

Make sure you follow the latest YouTube thumbnail standard:

Have a resolution of 1280 × 720 (with a minimum width of 640 pixels).
Size less than 2 MB
16: 9 aspect ratio works best
Use your image on the sticker to invoke emotions.

# 4: Complete your YouTube profile

Many YouTubers skip the profile section and go straight to content creation. But having an engaging profile is one of the easiest ways to promote your channel and boost your SEO on YouTube.

Here are some best practices for creating an effective YouTube profile:

1.- Be consistent: use a color scheme, writing style, and design similar to what you use on your website and other social channels.

2.- Optimize the description of your YouTube channel: It's a great place to add keywords. YouTube penalizes “tag stuffing”, but including a few keywords can be very helpful.

3.- Include contact information: You never know who will want to contact you. Make it easy for them and you could get some great partnerships.

# 5: only offer real value content

It might sound obvious, but it's worth saying:

Quality content is the best way to keep viewers interested and the most effective way to improve your SEO ranking in YouTube searches ...

This is because YouTube's rating system prioritizes the viewer's experience.

Before posting a video, ask yourself:

What problem does this video solve?
It's funny?
Will it improve the lives of viewers in any way?

Provide real value and you will be rewarded with real commitment.

# 6: create high quality videos

Poor video quality can undermine even the best content. So make sure your content looks professional before you publish it. Use a decent camera, do a sound check before recording, and learn some basic editing skills.

How can I create quality videos to promote my products, videos and YouTube channel?

Use a good video authoring and editing program like Camtasia. It can really mean the difference between creating “bad” content and content that looks and sounds professional! So don't neglect quality when creating content.

To learn more about this, read our article on how to make videos for youtube. There you will find some tips to ensure that your videos are of high quality.

# 7: Include an Intro and / or Outro

There are a few things you need to do from here on out to make sure every video stands out. One of those things is to use a branded intro and out.

YouTube presentation

A 3-5 second clip that takes place at the start to show off your brand.

YouTube presentation

It ends at the end and can be as simple as posting videos related to your channel or asking users to like and subscribe to your channel.

How do I create a professional intro / outro for my YouTube channel?

It's easy to get intro and out video on YouTube, and you can create them yourself using programs like: Camtasia or you can hire someone on platforms independent as : Fiverr.

If you don't have a channel logo yet, you can get someone to do it on Fiverr for as little as $ 5. But the truth is, Fiverr can be used to rent digital services of almost any kind.

# 8: Share on social media

If you are a video blogger, you should have social media properties for your YouTube channel. It gives you the ability to build community outside of YouTube and drive traffic from other popular social networks / social media channels.

How can I take advantage of networks like Facebook or Instagram to promote the videos on my YouTube channel?

You can take advantage of the fact that various social media platforms work very well to promote your video content. Here are some of networks the most popular to promote your videos Youtube :

Facebook page
Twitter Profile
Instagram profile
Pinterest Profile

Always share your videos after a regular interval. Also, don't forget to use hashtags when sharing so that others can easily find them.

# 9: blog for your videos

If you are a full time YouTuber, you should not miss the opportunity to Create a blog to promote your YouTube videos for free. These days, it's quite easy to blog from scratch and embed YouTube videos.

You can use a perfect WordPress theme to promote your videos, you just need to do a little research. But remember that WordPress is a free platform, so you can start your blog without having to invest (you will only have to spend on hosting).

Divi is a premium WordPress theme that I recommend because it has a lot of templates and the sites look really great!

Simply review the number of models that Divi offers, filter by categories and select the model you like the most ...

With Divi, you can create professional websites and blogs while being a complete beginner. Using this program you can create, for example, a travel blog or a vlog in which you share your videos while traveling the world ...

Divi is the most popular WordPress theme of all and it allows you to build your website very quickly, easily and with a professional and awesome look!

How can a blog help me promote my products, videos, and YouTube channel?

Starting a blog to complement your YouTube channel can generate a lot of organic traffic. So it's a VERY good idea to combine a channel with a blog to promote almost anything!

If you're already making money with YouTube, you'd better use managed WordPress hosting so you don't have to worry about blog maintenance.

You can also buy a domain and redirect it to your YouTube channel. That way when someone asks you “How do I find you on YouTube?”, You just share the domain name.

# 10: use playlists

A YouTube playlist is a great way to get more views from your existing videos. When you're done uploading a new video, add it to a playlist (either the one you're creating or existing).