How do I search for products on Hotmart?

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In this article you will learn how to find products to promote as an affiliate on Hotmart and some tips for you help to start in the best possible way.

If you could pick just one factor for your success as a Hotmart Affiliate, what would it be? There are several factors, it is true. But one of the main ones is choosing a product that is relevant to your audience.

The truth is only ...

As much as you, an affiliate, create a wonderful sales and outreach strategy, if your information product isn't of high quality (or doesn't match your goal), sales won't happen.

Therefore, one of the most important moments in your strategy is choosing the product you will be affiliated with.

Today we will focus on the products Hotmart, here east there bigger product information platform in Latin America.

However, we will also raise a few points of analysis and best practices that you can also use in other affiliate networks Similar.

Let's start!

What is Hotmart?

Hotmart is a platform from Brazil specializing in digital product marketing ...

Mainly, Hotmart specializes in information products such that, for example, e-books, online courses, etc. With a simple search, you can find hundreds of products of different market niches.

If you want to know more about Hotmart in detail and all its features, I recommend you to read our full article on Hotmart in Spanish.

What is Hotmart used for?

Hotmart can help you generate income on the Internet by promoting some of your digital products as a Creator or as that affiliate promoting products from other designers to earn sales commissions.

This business model is called Affiliate Marketing and this is one of the most successful of recent years when it comes to generating income online.

Recommended reading: How to do affiliate marketing?

Is it important to find and study the product before signing up?

It is extremely important that you research the product and the supplier before you become an Affiliate with Hotmart. And it is quite simply because when promoting a product and / or a service, your authority and your credibility to the public will be in play . Added to this is the monetary question always important .

First of all, as an affiliate, you are promoting a product created by someone else. This means that while you haven't created this content, it is your image that promotes it.

Anyway, whether we are present or not, we want to sell relevant products for people, isn't it? Choosing a good product is therefore crucial.

Only promote quality products, your credibility is at stake

Even as an affiliate, you are have Oenology of the content you sell. This is why it is so important to study and know about the Hotmart product that you are affiliated with.

There is another important point which has a lot to do with the choice of the product: if the product at Hotmart is not of quality, it cannot be sold. At least not in the long run.

Not to mention that buyers have a warranty period, during which they can waive the purchase of the product and request a refund.

That is why it is so important to choose the information product with a lot of

Things to Consider When Searching for Products on Hotmart

Before we talk about Hotmart itself, there are a few essentials that we need to talk about when it comes to choosing the product. Either on Hotmart or any other affiliate marketing platform.

So, we come to this topic. We will list some points of attention which you should always consider when looking for a product to join as a Hotmart Affiliate.

You will see that they do not only take into account the functionality of the platform. But also the technical quality of the product info.

1.- Define your market niche

It sounds obvious, but it's not because a lot of people give up. First, define in which market niche you intend to operate.

Grab pencil and paper and start thinking about what topics you like and what niche markets you think might be right for you.

The most advisable is to look for a subject on which you already have a minimum of knowledge. In this way, it is easier to analyze the quality of the content provided and also to distribute in a more secure manner.

From there you can choose which information products to join. After all, how are you going to create content if you don't know anything about it?

For more information on choosing a niche, read our article: The best niches for affiliate marketing.

2. - Check what's on the market in real time

It is very important to research what is on the market in real time.

For this, there are tools that can help you. As Google Trends, Quora et SEMRush. But the most important thing is to be up to date and be aware of social media trends and other media, for example.

Seasonality analysis will increase your chances of sales. Since the demand for the product is great and it will also give you insight into the scenario in which you intend to operate.

Of course, you should also know that the higher the demand, plus the competition on the market is forte. Remember that affiliates do not have exclusive sales rights.

Just like you are selling the current information product, another affiliate will also make this disclosure.

3. - Do not underestimate the "Sub-niches"

Certain themes develop in different “sub-niches”. As for example the culinary niche… There are several "sub niches" within the main theme which is the kitchen.

One option would be to attach an information product with recipes for non-meat eaters. This way you stay in the culinary niche, but now you are serving a more specific audience within this universe.

This may be of interest for two reasons: both for reduce competition and to help design strategies for the creation and dissemination of contents ; including the ads.

4. - Define your audience

Now that you've defined your performance niche and sub-niche, it's time to define who your audience is. That is, who is the customer with the ideal profile to buy your product.

Choice is important for several reasons, such as:

Create more assertive content.
Target your ads to the right audience.
Know and understand your audience better.
You know in detail who you want to sell to and how to get it.

5. - Sales and landing page

It is very important to analyze the pages of Selling et the landing pages of the information product that you want to join.

The sales page and the landing page are under the responsibility of the infoproducer. But if they are not done well, it will have a direct impact on your sales.

Some points to consider are:

Do you have a beautiful design?
Do you have objective information?
Do you disclose the payment methods?
Do you have a compelling call to action (CTA)?
Is the purchase guarantee clear?
Do you have social proof (testimonials from people who bought the info product)?

6. - Disclosure material

This tip is very important, especially if you are a beginner affiliate ou say vous don't have the time and skills to create a lot of promotional material.

It is important to see if the information product has good advertising material that will be available to the affiliate. With videos, banners and emails.

Hence, you don't have to worry about creating these materials to advertise the product.

7. - Support for buyers

Does the chosen information product have an after-sales service? This is very important information for customer satisfaction.

Have you ever wondered if customer support isn't working and your buyer asks you technical questions that you don't know how to solve? Like, for example, questions about reimbursement? ...

This is the responsibility of the information producer and must be corrected by him.

To check if the product support is working, seek the reviews of those who have already purchased the product.

8. - Type of launch

It is very important to identify the type of product launch in which you are participating. Since this will have a huge impact on your sales and bottom line.

If the news producer you have chosen is working with a perpetual version, this means that his product is still available for sale.

If the producer is working on opening and closing the car, it means that the product is not only available for sale at certain times of the year.

This is important information for planning your disclosure. After all, there is no point in advertising a product that cannot be purchased at the moment.

This detail is also essential for planning your advertising budget, for example.

9. - Commissions

Obviously, you need to analyze the commissions offered by the chosen product. They vary according to the choice of the producer and can reach up to 80% of the selling price of the product.

Sounds perfect doesn't it? But you have to analyze what is the price of the product, if it is feasible for your target audience.

As a rule, products with very high commissions are more expensive and therefore more difficult to sell.

Hence, you should be aware of these factors before you get excited about the amount of commission.

Well, these are some generic points that you should analyze before joining a product. As you can see, they can be applied to any information product, hosted on any platform.

How do I search for affiliate products on Hotmart?

Now let's talk about how to find the best products on Hotmart to become an affiliate.

Now that you know all the technical part that qualifies an information product, let's talk more specifically about products hosted on Hotmart.

As we mentioned, Hotmart is the largest product information hosting platform in Latin America. The advantage of this is that there are thousands of products on Hotmart to join.

Ironically, the downside is that there are thousands of products on Hotmart to join, which can be overwhelming and confusing for many people. But don't worry, knowing how to use some tools provided by the platform, it is much easier to find your ideal product in Hotmart.

1.- Where are the products to join in Hotmart?

First of all, you need to find the products available to join.

The way is to connect to the Hotmart dashboard. Then select the option Affiliate market in the panel.

In the Hotmart Affiliate Marketplace, you'll see all of the information products you can join, along with some metrics and concepts we'll cover below.

2.- How to Make Your First Sale as a Hotmart Affiliate

There is no problem. Hotmart separates a category of products adapted to your business profile beginner affiliate.

Just on the first product tab, there is the category " First sale » . There are the information products with the lowest recovery rate. In other words, the vast majority of students who bought did not request a refund.

They have good promotional materials willing to wait for you to create the advertisements or the content. You have a full sales page, which already eliminates all purchase objections. And you have a high conversion rate with other affiliates.

Therefore, the chances of make your first sale at Hotmart in you affiliate with these products are very high!