How to limit access to Instagram content based on age
The use of social networks by minors is more and more frequent. Recent Instagram moves reflect this concern. Various controls have been added to manage the exposure of minors to certain types of posts.
A survey carried out last year warned that million Instagram users, aged 12 to 15, publicly shared personal data such as their phone or email. Without realizing what it could harm them.
It was in December 2019 that the platform began to tighten controls for young Instagram users. Adding a new category to register in the account creation process: age, but also allow brands to establish checks on minimum age to access content.
New security measure on Instagram
As we have seen, since December, measures to protect minors on Instagram have been limited to age restrictions in certain types of accounts .
This week, the platform launched a new tool that will strengthen this protection, by
As can be seen in the picture, “Ask people to be a certain age to view this post. You can set a minimum age for all your posts in Creator or in Company Settings ”.
For some brands, this measure could be very useful. For those looking to promote their products at the international , they can do this where the age restrictions for different product categories differ.
Likewise, the platform has issued reminders to its users who create content. In them, he reminded them that they must respect their regulatory policies , imposed for certain content, according to age restrictions. Like, for example, promoting alcoholic products, dating apps, over-the-counter drugs or real money games, among others, which are limited to adults .
How to add this age control
To set a minimum age limit on your Instagram account:
- Go to your profile and press.
- To touch Configuration .
- Select Professional ou Creator in depending on the type of profile you have.
- Appuyez on Minimum age .
- You can add a default age which will be applied globally. You pouvez have add ages depending on the country. Country specific ages will only override the default age for that country.
In short, with this series of movements, Instagram intends to strengthen the security of its platform for young users. It is true that, in a platform with such exposure of commercial content to minors, there must be a series of rules that avoid, as far as possible, the vulnerability of said group.
