How to stimulate the interactions of your followers with your publications to increase the engagement of your Instagram account? Step by step guide

The Social Media are an integral part of the daily life of many people. Every minute, millions of users interact with the various contents of Internet . If you want to know how to stimulate the interactions of your followers with your publications to increase your account engagement , keep reading this step by step guide .

At present, the interactions are market precursors . The publications viral increase the positioning of the brand, products and services.

For this reason, any digital marketing strategy should consider methods that increase the loyalty users with the account.

Why is it important that your posts have a lot of interactions?

For several years, social networks have become a tool for diffusion precious for companies. Therefore, it is important to provide quality content that catches the attention of new followers , and thus encourages them to interact with the brand.

Why is it important that your posts have a lot of interactions? Interactions, in simple terms, are the actions users take on an account's posts.

They can be measured using the following metrics:

• Number of Comments .
• Number of " I love " or " I love «.
• Number' actions .
• Number' subscribers .
• Number of clicks on a link .

These metrics are essential for the proper functioning of a strategy "Social Media Engagement" , because they allow you to develop a best relationship with the followers of your account.

The " Social Media Engagement ", Or also known as social interactions, is a method of using social networks to increase the visibility of your publications , acquire a better perception among users and improve the customer experience. The strategy of social interactions is different for each brand. However, they retain the same purpose: to be useful to the customer, and to bring benefits to the company.

Therefore, we can conclude that the objectives of "Social Media Engagement", or to obtain more interactions, are:

• Get of Comments positive on publications .
• Know your audience to develop un content of quality and more attractive .
• Provide interesting information and useful to your subscribers so that they can move from one point to another .
• Get a positive impact on user perception your business, your products and services.

It is very important to know the points of interest of the public , in order to generate interactions which allow the brand to move up its position in the various Social Media . Keep in mind that on Internet, Users are typically guided by the accounts with the most comments, likes, and shared posts. Therefore , no company should neglect the social interaction.

Tips to get your followers to engage more with your posts on Instagram

A “Social Media Engagement” plan should help improve the reputation of the account. Responding to comments, encouraging participation and generating interesting content are just a few factors that can help you improve your positioning on the web .

For this reason, we offer you several tips to make your followers interact more with your posts on Instagram:

Post regularly

It is important for users to know that the profile is active . The best way to do this is to publish frequently . However, you need to make sure you do not saturate the beginning of your followers . For this reason you should try different times and determine what times of the day you receive the most interactions.

You can download a new post any day of the week or take care of the publication on weekends. Everything will depend on theme of your Instagram account and the target audience. For example, there are profiles that post two to three times a day.

Focus on content creation

Create a work block in the week to be able to collect the posts you plan to upload to your Instagram account . Taking photos, creating images and writing corporate texts is a very laborious process to do on a daily basis. For this reason, it is best to create the content of the week on the same day .

Your account will be much more productive , which will be greatly appreciated by your subscribers . Better-produced content adds value to your Instagram profile . The striking images and informative texts of each publication reach attract the attention of users.

Connect with your audience

It is essential that, as a content creator, you understand in depth what is relevant to your subscribers. Users should feel identified with posts to build 'engagement' or engagement. You should reflect your interests, experiences or experiences in every post.

In this way, you indicate that your subscribers want to interact with the content . Either by leaving a "I love" , commenting on their situation or sharing the message in their stories.

Follow the trend

A good method to ensure user interactions on your account Instagram is talk about current issues . By using trends, you encourage your followers to engage in the conversation, provide feedback, share, and respond to content.

Popular culture events, sporting events, news or hashtags of the moment are some of the main topics of interest to many internet users , so pay attention to each of them for increase your interactions .

Provides utility

When the engagement of followers on your account is established, it is necessary to provide them with useful content so as not to lose their confidence. Listen to and take into account needs of your followers so that your next publications have value . The data provided by each user will be useful to you to continue improving the profile positioning .

Be respectful of your community . Respond politely to comments, very briefly and consistently. You have to remember that users are real people and your goal is to retain them on the account .

Take live video

Live videos are a good way to increase interactions on your Instagram account . The social network allows you to promote transmission through posts and stories , to attract the attention of your followers. You can ask them to answer surveys or provide comments during the live.

Instagram notifies subscribers of your account when the transmission started . In this way you you get closer to your audience , increase your reach and receive more interactions.

If you have any questions, please leave them in the comments, we will get back to you as soon as possible, and it will be a great help for more community members as well. Thank you!