How to Sell on Amazon: Complete Guide and Tips for Success as a Seller in 2021

Amazon is one of the top multi-category shopping sites. most important and famous in the world . Therefore, many stores or entrepreneurs decide to go to this page to offer their items or, if applicable, services. Now, what is the correct method to approach these types of pages on the Internet and maximize sales? A complete guide on how to do this is presented in the following post.

In this sense, as an entrepreneur or micro-entrepreneur, you should know that you have many advantages when you decide to be part of this virtual sales network. However, this is not as easy as it sounds, because like you there are a large number of individuals who are looking for the same result. However, by applying the indicated strategies, you can successfully sell your products on Amazon . To learn more about the subject, read on.

Important aspects to consider

Although Amazon is the digital retail giant, some aspects must be taken into account when entering the vendor area. Which are described below:

• You will be successful if your product is not very competitive: that is, a product that doesn't have everyone is more likely to be successful than a product with a list of sellers behind it. So, if you are planning to go into selling, you should go for an item that is not very competitive.
• This is a good option if you don't have your own online store: Amazon offers a world of possibilities for those who decide to take risks and bet on selling their products on the web. It could help you expand your customer base if you don't have your own ecommerce which is good and could be seen as a benefit.
• You need a good price and a good sales margin: large companies with attractive sales volume and price margin are more likely to be successful in stores like Amazon. Therefore, if your production budget is small, you should try other alternatives.
• Remember, Amazon will charge you commissions : It is important to note that Amazon has fixed prices and commissions for the sales of your products. If you want to know more about it, you can enter the following Amazon link where this is detailedhttps://sellercentral.amazon.com/gp/help/external/200336920?language=es_ES&ld=ASMXSOADirect

Knowing this, he will be more easy to determine if you want to continue with your sales plan in the most popular marketplace on the Internet. In that case, you should continue reading the rest of the article to learn all about the topic.

How to Register

While this may seem like the most obvious step in the process, the Amazon website registration is very important to be able to start selling your products. For this, you can go tothis link and complete the registration form. It is very fast and does not require complicated procedures, on the contrary, you just have to provide your name, email, password and complete the verification of characters in an image.

After this step, you must go to the inbox of the email indicated during registration and verify your account with the code received in the Amazon post. Once you can enter, you will need to fill in some additional profile data, such as: country of residence, type of business, phone number, credit card allowing payments, identification data, among others.

When you have completed all the necessary forms and verified your identity using an accredited document (DNI or Passport), you can move on to the next phase of the process, publish your products for sale . Now, before you can do that, it is necessary to know the specific category in which you are competing, through a comprehensive market research.

Types of vendors

When registering, you need to establish what type of salesperson you are . Now, depending on the categories offered by Amazon, you can be:

• Professional seller : If you plan or have a sales rate of more than 40 products per month. This entails the payment of a VIP membership, the cost of which starts from € 39 (Excluding VAT), in addition to the sales commission for each item, which varies according to its cost. This type of seller has many advantages, among which we can mention: presence on the five Marketplace sites, security and protection against fraud, sale of products in all Amazon categories, etc.
• Individual seller : Applies if your sales level is less than 40 products per month. It does not require any additional sales commission payment per item and does not offer any other benefits beyond the known ones: Security and fraud protection, selling on all five Amazon sites, seller support, etc.

Market analysis

As we know, Amazon is a store with a high sales volume , so that the categories and products seem endless when searching the web. Therefore, it is necessary to carry out a detailed analysis of the competitive market, in this way you will avoid problems in the future. To do this, you need to rate the store section in which you consider, would be your product, the selling price, the public opinion or the demand for it.

research tools

The use of reverse search method or same site navigation bar Amazon, could help you determine the data mentioned in the previous paragraph. However, it can be tiring work if you think about all the time it would take to study the category in question and separate the products "the". most sold Of those which, in the eyes of the user, do not generate a great attraction.

Fortunately, there are tools that make this type of work easier, one of them is Jungle scout . Which works as a browser extension, allowing those who use it the possibility to study in a convenient and easy way the list of Amazon products in any category. Now it is important to mention that he is paying and offers subscription packages ranging from 29 € to 84 € per month .

However, with the help of this tool, you will be able to know the sales volume, profit margin and other important data on each product category. By having this information, you can determine whether or not it is possible to sell in the selected sector. It should be mentioned that while this is led by a specific group of sellers, it is not recommended to enter this area .

Reputation of other sellers

Another important aspect when studying competition on Amazon or any other type of market is the reputation of other brands or, in this case, sellers . If they are good, you will know that their products have been tasked with retaining their audience and hence it will be very difficult to beat them or place first among the customers. While being negative, neutral, or having a bit of both, you will have the opportunity to grow and sell your items.

In this sense, it should be known that the number of positive or negative reviews is important for Amazon ranking when positioning a product. To find out how good or bad the reviews of each seller and their products are, you can do it manually or use the same Jungle Scout extension. This will help you find out if your article covers customer reviews and bet on their publication for sale.

Cost-benefit balance

Knowing the cost-benefit balance is another important factor when researching the market. Well, this analysis allows you to calculate an approximate value or know exactly the amount of income that you will receive, depending on the investment made. To help you in this area, it is necessary that you evaluate, using a tool, the profit margin generated by each product.

This way you will have a clearer idea of ​​the amount you will get for each product sold and, on this basis, you will be able determine an estimated amount of profit per month. This will help you to know the profitability of your business in the short, medium or long term.

Publish your products

Taking into account each of the factors mentioned in the previous section, you can start by publishing and selling your products on Amazon. Now this step of the process is divided into five important levels: Create product list, upload images with good resolution, add attractive price and advantageous, send the articles and, most importantly, receive your profits. Learn more about each below.

Product list creation

In order to create your list of products on Amazon, you must log into your account, go to the " Inventory "And select the option" Add product In the drop-down menu. Once there, the store will ask you to find the item in question in the catalog of existing products within it. For this you can use the bar code, the EAN code (European Article Number) and even write the name of the product directly in the corresponding field.

Now if for some reason you do not have an EAN code , you can turn to companies such asaecoc ouGS1 Spain to achieve this, because it is necessary to be able to publish your products on the web. However, if you cannot find this requirement, you still have a few options on Amazon to offer your items , including theexemption for the category to which it belongs .

When everything is ready, you can switch to a new window where you need to fill in all remaining information of the article , such as weight, color, size, height (if applicable), etc. If your product is already in Amazon stock, the category and subcategory will be assigned and you will save time. However, if it does not appear, you will need to create a new list and complete this information, whichever you think is most accurate.

Upload photos of your items

Being able to have good images that show every part of your product and even adding a few videos of how it works will give you greater sales potential. That's why you must take into account some important points when taking the photos you are going to upload to the web:

• Images must be of correct size : In this way, all the details of the product will be noticed by placing the pointer over it and zooming.
• Don't limit yourself to just one angle : Take pictures from different angles so that the most remarkable features of the product are visible.
• Take it to edit and delete all back - plan : Items with a white background stand out more in pictures than items with color, texture, etc., so be sure to edit your photos to eliminate this type of detail.
• Leave only the necessary space: when editing, it also eliminates excessive margins which minimize the size of the product or make the image smaller than it actually is.

Set an attractive and competitive price

Price is an important factor when selling any product, too high a cost is not attractive for the customer and it is also not competitive. Alors that a very low generates of losses at long term and that is not what is desired when undertaking this type of business. Therefore, taking into account the cost-benefit ratio and the competitive price list, you will be able to establish the appropriate dollar value for your items.

Now you don't have to rate Amazon sellers only, remember that on the internet there are many online stores that offer affordable prices to the public. Some even bet on offers or discounts in their Stock, so you have to be very attentive to the price of the competition to offer something really competitive and above all attractive to your customers.

Choose a shipping method

When you sell in stores like Amazon, you have the option to choose between send the product yourself to the client or leave it all in your hands de l ' logistics team Marketplace, also called Shipped
by Amazon. Which is a service that allows you to devote the time you would spend on shipping procedures to other activities that are more profitable for you.

They are responsible for safely deliver the product to the user and, in the event of a return, to process them automatically. From now on, to contract this service, you must send your items to Amazon warehouses at advance , so that they can take care of the shipping when someone makes the respective purchase at one of the store's authorized sites.

If you decide to use the logistics service of the store, you must select your products once you have uploaded them to the system and select the option " Ship or restore inventory ». Then define the units and create the labels for each, which will be kept in PDF format so that you can print them at any time. Later, you can stick them on the packages and send them to the warehouses.

Remember you must fill in the shipping information, the parcel service that you want to use, cost, and print the label needed for each package you are going to send. Once Amazon starts receiving your products, they will automatically be available on the online platform. It is to highlight that this service gives you some distinction or advantages in store, in front of your customers, including:

• badges « Amazon Prime " and " Managed by Amazon »: Which quickly capture the attention of the customer and offer a higher level of security in the purchase, knowing that your products will be sent and received within the deadlines established by the company.
• Buy Box: This option gives you the advantage of allowing the direct addition of your products to the basket, without any other protocol.
• Customer service : The same Amazon customer service team