How are the reports of the various marketing analyzes carried out on social networks? Step by step guide

In all marketing strategy, it It is necessary to conduct a thorough analysis of the performance of the advertising campaign, the impact of the posts and the reach on social networks. For this, reports are made. If you want to know how the reports of the various social media marketing analyzes are produced , keep reading this handy step by step .

The reports are documents that assess the performance of your strategies on profiles managed for trademark .

In this way you be able to determine which areas need to be improved for your posts to have an impact and efficiency most important on social networks.

What are the most important reports a Community Manager should know?

The report aims to summarize the specific activities of a company on social networks . Its objective is to improve the productivity of the brand. They are usually done after a certain period. Do you want to know what are the most important reports a Community Manager should know how to do ?

Don't worry, here's a list:

• Content plan: it is a document which serves as a guide to content suitable for publication on the company's social networks . Indicate in which channels they should be published and the purpose of each magazine . He seeks to know what content is best suited to the image of the company and the type of target audience.
• Competitive analysis: As its name suggests, it consists of a comparative analysis between different companies . It is generally carried out during annual, semi-annual or quarterly periods. The document seeks to reflect the activities carried out by the contests in social networks . The goal is to know the strategies of other companies and how they stand in each area.
• Reputation plan: plans reputation in line bring together a set of fundamental data, direct and indirect, to determine the impact or prestige of a company on social networks . Its objective is to develop an action guide to develop the image of the company in a positive way. It is based on users' first impressions and how to reinforce them.

Learn step by step how to carry out the various analysis reports in social networks

The reports should be concise, easy-to-read documents containing summary information which pave the way for the final objectives of the analysis.

Then, learn step by step how to perform the various analysis reports on social networks:

Content plan

The content plan works as a roadmap that details the content to be uploaded on the multiple social networks in which the company is present. The document should be updated frequently in order to adapt the results.

To create a content plan, you need to do:

• A situation analysis and a SWOT analysis (Weaknesses, Threats, Strengths, Opportunities) to understand the starting point.
• Define the representation of the ideal client . This is the user who is part of your target audience, for whom the content is intended.
• Define what are the main objectives: to be achieved with the content plan.
• Specify the type of content that you want to share on the company's social networks. They must be built on the interests of your followers and customers, to generate more interactions.
• Determine what are the ideal social networks to achieve the publications and what should be the publication frequency that best suits the interests of the company.
• Execute a promotion plan to schedule the content. This is a posting schedule, where you need to detail the date, content type, social network, and posting channel. You can also launch paid advertising campaigns .
• Check the metrics of the content plan to determine which actions worked best, which should continue to be implemented, or if they need to be changed.

Competition analysis

In analyzing competition, it is necessary to determine which companies are the most relevant and what is their level in social networks . Each metric has its own value, so you need to create individual benchmarks for quick visualization.

Among the main data that you need to collect from your competitors, the following stand out:

• Community size on your multiple social media profiles.
• What type of activity does the brand exercise?
• What is your interaction with users?
• What conversation topics are covered through the competition.
• The feeling or the way in which companies are involved in the interests of their clients. It refers to the categorization of positive, negative or neutral mentions.
• User activity , which represents the number of interactions they receive from their subscribers.
• What are the main types of users that bring life to the competition's target audience.

Reputation plan

Online reputation analysis seeks to understand the views of the environment . Positive feedback plays a fundamental role in the development of every business because it is in responsible for determining the public interest . Today, all brands want to know what they are saying.

Therefore, to make a reputation plan, it is necessary:

• Compile information on the environment and the particularities of the brand. Your products or services, your main competitors, your industry, the type of competitors, seasonality and their level of competition.
• Define the objectives to be achieved with analysis, since the aim of the investigation will be what will prepare the basis for the work.
• Define the analysis fields to draw a roadmap on the type of information you want to obtain.
• Select the good measuring tools to track vital scan data.
• Define the keywords that you are going to use in your tracker.
• Identify the terms to exclude so as not to spoil the collection of information.
• Define the categories of mentions of the data collected.
• Categorize the mentions to begin with the evaluation of results and conclusions.
• Adapt the information collected in a simple and summarized format for later analysis.

List of the best tools for making social media marketing reports

Public chat Internet, there are multiple tools for preparing marketing reports in social networks. Most perform the function of gathering essential information, in a given period, for the creation of new strategies .

However, here is a list of the best tools for doing social media marketing reports:

Metricool

It is a tool that can automatically create reports on social networks . The platform allows you to link the profiles you manage . Then, it is responsible for collecting the data of interest. Its interface is simple and you have access to several customization options.

Its main advantages are:

• You can add data from any platform . Whether it's Twitter, Facebook, Instagram or blog content.
• He has a download manager .
• It allows you to see the history of your last 10 reports .

Dasheroo.com

It is a web tool whose objective is to track the detailed metrics of your marketing strategies . You can create social media reports in no time. As an additional function, it allows you to add the data collected from Google Analytics .

Some of its features are:

• He has a free plan and a paid plan .
• He's designed for business with a large marketing team.
• Allows you to monitor up to 27 different applications .

Cyfe.com

It is an online platform that reports on social media graphically . One of its biggest advantages is the possibility of connect up to more than sixty applications .

Cyfe stands out for:

• Sa paid version does not present no limitation as to the number of metrics.
• He trend indicators and / or problems .
• Generate evaluation forms .
• He has a paid version and a free version with 5 widgets designed for small businesses .

SumAll.com

It is a web tool that is responsible for measuring the impact of marketing strategies on social networks. You can connect more than 20 different apps to follow the progress of the company's activities. In addition, it also allows comparisons.

Other of its characteristics are:

• Do daily summaries social media activities.
• Easy interface use.
• You can view the results in the form of graphics.

Google Analytics

It’s a free service developed by Google whose objective is to monitor website traffic . However, it also allows you to see the statistics of your social networks . Some of the metrics you can get are number of interactions, number of posts shared, or comments made.

Its other functions are:

• Create an hourly distribution visits made by users in real time.
• Indicate what are the most visited websites .
• He is also able to report how long a user spends logged in on the web or platform .

If you have any questions, please leave them in the comments, we will get back to you as soon as possible, and it will be a great help for more community members as well. Thank you!