Internet Advertising What is it, how does it work and what are the types?

Today in the present information age, internet advertising has become one of the main and most powerful means of promote any type of business .

In this sense, it should be noted that Internet advertising has managed to break down many obstacles, knowing that it has made large audiences and / or audiences available to all types of companies . Therefore, at present, it is necessary for companies to achieve their promotion in the digital environment, if they want to have high visibility and great success.

In this way, it is important to know what is referring to specifically the recognized term " internet advertising » ; as well as the most notable advantages and disadvantages it reveals. Know, moreover, the types of advertising of this type which exist and if it can be done free of charge. Indeed, here we inform you all about it.

What is web advertising?

Basically, Internet advertising is characterized by a type of advertising that, in order to connect with its consumers, uses the means offered by the network, such as:

• Websites
• Blogs
• Search engines (Google, Bing, etc.)
• Social media
• E-mails
• Mobile app

Unlike traditional advertising which throughout life has used the main communication tools, namely radio, television, print media, billboards, etc.

In this sense, it should also be noted that another of its most important characteristics, from a marketing point of view, is its great variety . Thanks to this, it does not reveal the limits of time, space and formats that conventional advertising contains. For this reason, is if possible to advertise on the internet to gain visibility and obtain a better number of consumers.

Also, it should be noted that in a way it has some similarities when it comes to advertising of a lifetime. This, mainly for some formats it uses ; like, for example, banners in digital media, which look completely like the ones you usually see in regular advertising.

However, Internet advertising offers many more options and among them, those that are mainly engaged in interactivity and bidirectionality . This undoubtedly allows companies to create a real dialogue with their customers.

Advantages and disadvantages of advertising on the Internet and social networks

Once the detailed concept of what refers to online advertising has been finalized, it is essential to know the main advantages and disadvantages that the use of this advertisement reveals to the both on the network, in general, and also on social platforms that are used especially today in the day.

Therefore, below we highlight the most interesting advantages and disadvantages of Internet advertising throughout these years:

Benefits

As always, it is best to start by specifying the best aspects of everything and for this reason, we start from the most important advantages that Internet advertising reveals . Which, of course, is totally special, given the great use that anyone gives to the internet today.

In this way, know here the advantages that this type of modern advertising reveals:

• Clearly scalable economy and budget : Compared to lifelong advertising, Internet advertising costs less than it does. Since then, the latter type of advertising has managed to adapt to the needs and reach of all types of businesses, also taking into account their size. Apart from that, there are different payment options for online advertising ( CPC, CPM, CPA , etc.).
• Visibility and accessibility at all times : Fortunately, Internet advertising is available without interruption and, moreover, it can potentially be seen by any user browsing the net at any time of the day. This does not happen with traditional advertising ads, since they are only available on a specific medium or for a certain period of time.
• A large number of audiences : It's no secret that there are more and more people connected to the Internet and this event guarantees a great opportunity for SMEs to reach a huge flow of audiences on a daily basis.
• It's quick and easy : By any means of the network that you want, it is very simple to create an online advertising campaign. That's why it usually only takes a day or two to hit the market, thanks to the number of tools that exist to locate it effectively.
• Excellent segmentation ability : In general, online advertising uses geographic, demographic and behavioral segmentations to reach a specific user of the network more quickly. This allows advertisers to quickly reach the specific audience they need.
• It's measurable advertising : Another advantage of this type of advertising is its optimal measurement tools. Thanks to these, companies or companies can follow the performance of their campaigns on the network. For example, know everything that is going on with them and how you can improve the performance of those ad campaigns, that's for sure.
• Increased creative possibilities : This is a notable advantage over regular advertising, because in online advertising it is possible to create graphical ads of all types and sizes. With this, it is possible to capture the user's attention faster and interact with them in the same way.

The inconvenients

However, as with everything in life, internet advertising also reveals some drawbacks that should be pointed out, in order to be more aware of everything that is going on about it, once you decide to use it to promote. the success of your SME.

Here, the main disadvantages of this type of advertising:

• Reliability of advertisers : Due to the difficulties consumers have in verifying their identity online, many advertisers may take advantage of this to launch scams. In other words, they operate under any business name which is definitely bogus and thus generate economic losses for consumers.
• Advertiser fraud : In the case of companies that advertise, in some cases they may receive unfair fees for their advertising on the network. Like, for example, click fraud that occurs when a publisher clicks on an ad, only to increase their revenue.
• Distrust of payment methods : Due to the payment methods that many companies offer to sell their products or services on the Internet, users may be wary of them and, indeed, forgo online shopping altogether.
• Impossibility of "touching" the goods : Logically, Internet advertising in conjunction with e-commerce, does not allow customers to see and touch, in real time, the products before purchasing them and therefore, it is recommended that SMEs provide return guarantees. products.
• Difficulty browsing due to slow internet connections : If the user has a connection Slow internet and other than that you are building very complex web platforms, it will take a long time for them to get in and get interested in what you are offering. For this reason, surely they can get bored and have enough and choose to leave the website.
• spam : Lack of user confidence can be generated by promotions that appear or are suspicious, i.e. spam. Taking into account that due to the low cost of posting ads on the network, it can completely contribute to spam. Which can damage a company's reputation.
• Blocking of advertisements or "Advertisements" : if the user uses technology that blocks ads, known as " advertising filter “, It is impossible for such advertisements to be displayed in their search engines and therefore, they will never be able to reach the What are you offering.

What types and formats of internet advertising are there? Examples

Although this is true, the possibilities offered by Internet advertising are very varied, thanks to the different types and / or formats of online advertising that exist today .

Knowing that, for more advantages, these are constantly evolving and as a result, they manage to adapt to the requirements of any type of business that wishes to enter the digital environment, gain visibility and ensure success.

However, it is not easy to provide a unique classification of online advertising, as it can be divided in many ways and besides, these categories can be similar and different at the same time, i.e. very confusing. But, despite this, it is possible to propose the main ad formats currently available for internet advertising , riding a depending on their location and these are:

Advertising on social networks

Also called " Social Ads », This type of advertising is based on advertisements published on platforms such as Facebook, Twitter, Instagram , etc. Being in this way, a very beneficial channel for businesses, as users invest considerable time, day by day, in these social networks and this time can be used to provide them with personalized advertisements including; to get your attention.

Advertisment display

Certainly, it is considered to be the most classic or usual format that exists in online advertising. Which is based on the occupation of spaces placed in strategic sites on web pages, with banners, images or videos. In some ways, it is considered to be an effective advertisement, but it can be threatened by the large number of users who use ad blockers while browsing the web.

Mobile phone advertising

As the device most used by most people today is the mobile phone, it is becoming the focus of online advertising campaigns. Therefore, the same mobile apps can be used to run text and display campaigns.

Search engines / Pay per click or SEM

It is an advertising format that consists of placing text ads in major search engines used around the world . This way, they only appear when the user searches for a related term. In other words, these are ad formats that are based on taking care of customer needs and, likewise, promoting conversions.

Email advertising

This communication channel consists of maintaining contact by e-mail, using a list of subscribers. Today, it remains one of the most effective online advertising tools for building customer loyalty and guiding them through the conversion funnel.

Among its main advantages, we emphasize that all results can be measured in detail. A common example of email marketing is advertisements that create a sense of urgency for users and encourage them to purchase products or services offered .

Video Advertising

Today, it is one of the fastest growing online advertising techniques. Since then, in general, video is considered to be the format that captures the customer's most attention in an efficient and straightforward manner. Basically, it's content that displays ads inserted in the style of sports televised and with it, they reach a very large audience and bring them closer to the brand in question.

Blogs

It's a great way to place banners and on top of that, they are a prime location for content marketing campaigns, as well as influencer marketing.

In this way, it is considered to be a very effective type of internet advertising, thanks to the great boom that blogging has taken in the internet world. For this type of advertising format, the most obvious example is that of any WordPress blog where they show you various advertisements .

Remarketing

This type of format is mainly based on the use of information that the same users leave on the Internet , in order to send them advertisements that adapt to their previous behavior.

In this sense, if a customer has visited your website , you can use the ad formats you have seen so far and from there have a referral to display an ad in another medium. So you can hit the individual consecutively.

As with the example of this type of format, it is very common to see it in some posts on Instagram which operate under the heading " Advertising And appear continuously in the thread.

How much does it cost to run an advertising campaign on the Internet? Can it be free?

Now you will surely be wondering about the costs between which internet advertising campaigns fluctuate, to know if it is profitable to carry out one and to that we answer that there is no single tariff which illustrates the true price to publish advertising on the network. .

Since then they depends essentially the type of online advertising you decide to do , the type of business you run and what you want to offer your potential customers.

For this, there are various services on the Internet that offer you a wide range of paid plans with which you can offer your products or services and customize the strategy you want to implement according to the requirements and tastes of your potential consumers.

Therefore, the specific price that you could only know by contacting this type of service. In the end, they can be just as expensive or inexpensive, depending on what you want to do .

However, it is possible to run an advertising campaign through the network without spending any money at all . That being so, a great help if you are starting a business in the digital environment as you are very likely not to have the budget to invest in paid advertising.

In this way it is possible to carry out this type of campaign completely free of charge and thus, to increase sales, to obtain more traffic on your web platform and of course, to gain a large number of consumers.

In general, the free internet advertising campaign is based on the design and implementation of a marketing strategy called " Content marketing As well as on the use of SEO. With reference to content marketing, it seeks and succeeds in influencing a specific market niche, providing useful content at no cost to its audience. Who is developed through the famous social networks, blogs, newsletters and videos .

Now, as to the so-called SEO strategy , it consists of a set of techniques and tools that are used in a content marketing strategy. What makes your website appear among the first Google results when a user performs a specific search. Fortunately, there are many guides to great SEO.

In this sense, unpaid internet advertising reveals notable benefits for entrepreneurs and small and medium-sized businesses who want to boost their online business for free. These advantages lie in the achievement of a good web positioning , the possibility of becoming a reference on the Internet, the creation of lasting relationships with your customers and without a doubt, the strengthening your personal brand to the maximum .

If you have any questions, please leave them in the comments, we will get back to you as soon as possible, and it will be a great help for more community members as well. Thank you!