Zero Rating or Zero Rate What is it, what is it for and how does it influence Internet usage?
Le zero pricing program has been a topic of discussion for a short time until now, as many consider this to be the best method ou the best program that allows everyone, businesses and users, to benefit from the Internet at a lower cost.
Many criticize him and say he there really isn't free internet , and the truth is that there are many points that are affected and which are not very clear to be able to convince the public about its feasibility and viability.
Yes, you are interested in this topic, then this article is dedicated to you. Here we will show you all these points for and against that the program Zero Rating bring with him , so that you can give your own criteria on this.
What is the zero rate and how does it influence the use of fixed and mobile Internet?
Zero-interest plans or also known as Zero rating or ZERO-RATING , exempt us from certain data, and these are not counted in the total data packages that we rent. From another point of view, they are exempt from additional charges for excessive use of the plan. Although this is a topic that still generates a lot of discussion, it can be said that in a way, in as users, this benefits us .
Because if we use our data to surf the internet and exceed its usage, the cost we pay monthly for this plan is exempt. This service is not something that is present in everyone, that is, it has certain conditions, one of which is that excess data must have been intended for specific applications or to Internet services through their networks.
What are the benefits of Zero Rating for the user?
Le zero rate offers the great advantage that none of our data consumed in excess is not counted. On the other hand, everyone who has this plan in his department telephone , benefits from a kind of publicity, which means in other words that the data that we consume too much, respecting only the specifications, are paid by the companies.
Il is a system known as pay to play highlighted in spanish as pay-to-use , in which companies that can pay to be in sight of the user are discriminated against, while those that cannot, as non-profit companies cannot demand it, because they don't do not have to cancel it. This service is not very convincing for some countries, but for those where the price of the Internet is very expensive if it is considered as a great option.
List of the main applications that have zero rate programs
Although the zero rate system violates net neutrality, some programs have accepted it in order to offer a free service to the user . When we talk about free, we don't mean that it's free everywhere, because the company has to pay for that term to be used by its customers.
Programs like Wikipedia et Facebook were the ones who started with this affiliation so to speak, and given some feasibility points, other external programs in the hands of Facebook have joined, as Google et Periscope .
Among the applications or programs that we use the most, these are the ones that use the zero score:
- Wikipedia
- Periscope
Why is it important to consider “zero score” today?
We have to take the zero rate very seriously This issue is still under discussion in many community circles and countries, there are pros and cons to this service. Although if you are reading this article it is because you have some concern about knowing this rate.
So we leave you the different points of view, of this service today:
Affects net neutrality
Le zero rate is a kind of small abstract program because it offers a means of ease and advantages on the one hand, but on the other hand effects. By focusing on network neutrality, it violates and clashes with all policies existing ones, leading to anti-competitive effects that reduce innovation.
The degradation of the open nature of the Internet, also affecting the role it plays in the exercise of fundamental rights, is a another of the negative effects caused by zero rating . Mainly for these reasons, many countries still have this type of service under consideration.
False consumption
“UPDATE ✅ Do you want to know more about what zero rating is and how it affects the internet market? ⭐ ENTER HERE ⭐ and learn all about it »
The zero rate for the content provider gives you certain advantages, in the same way as offering a free service, in an attempt to attract more participants. In South Africa, when an investigation started, with the use of this, Twitter and WhatsApp, which had a minimal audience , have significantly increased their users.
Although this is not the only thing, as it can also be converted to claim high participation, and make the decision of who can join or not, and if the provider wants to allocate the resources to join the program. For example, États - United have a zero pricing program in through the company T-Mobile , where they give priority to commercial services, and those who are not commercial leave them after these, privileging certain characteristics of some over others.
Distorts network access
The term unfair advantage can be applied in this sense, because the operator who has to pay for his own content with the zero rating has more advantages than competitors who cannot. For example, if we are an operator and we provide a service to our customers whether it is music or videos within our network, we will clearly see these customers trapped in our services.
Obviously, of all the problems, this is the least, and many do not take it into account, but it is something that cannot be completely ignored, especially if we have an antitrust regulator that intervenes in the practice of this market.
Limit user
The users are affected zero rate on their experience , what limit this while sailing on the Internet , what prevents from explore services at - beyond those who are normally offered, and that's because it's free to browse. This is very common in basic free Facebook services , where developing countries allow zero rating, per se it is said that many users of this social network will not be able to venture into a deeper world of Facebook.
According to Mark Zuckerberg, many users who use Free Basics switch to full internet access, after 30 days of giving the first use, which gives full internet access a plus point, but this only happens in small groups, where their percentage is not greater than 40%.
Create new privacy and security concerns
The general zero-rate program creates a distortion in terms of security and confidentiality , because to function correctly, it has need the establishment of new guardians Internet, creating a bottleneck to ensure user control, throughout your Internet experience.
This inspection can be a little uncomfortable for us, although we are not aware of it, and it is carried out in order to comply with zero pricing policies . In English, this activity is called Deep Packet Inspection, which is translated as Deep Packet Inspection . The fact that these during inspection do not include encryption as an important part of the process, directly influences the privacy and security of our content and packages.
Attempt against the nature of today's Internet
The zero rate affects the nature of the internet in a way, but in countries where the Internet connection is extremely expensive , these cases are most often observed. Countries where the price of the Internet is not expensive and presents a great variety and accessibility, the offers of the zero note do not influence, because they do not take this type of service as a possible option . On the other hand, countries where it is hit by high costs, the zero rate program, may be the best option, impacting the ISP.
Are there zero rate programs in Spain or in LATAM?
Le zero grading program is accepted by some countries of the European Union, Spain entering this list. It exists 186 products including the Vodafone Pass , which uses the zero rate, present in 17 countries, and 14 others do not pay attention.
This had such an impact that in 2018 the use of the common internet network decreased by 10%. As for LATAM, the United States was the main country, where they ended network neutrality and got it through a 3 out of 2 vote, and the FCC was asked to endorse the proposal put forward by the President Ajit Paid , where he put an end to regulatory policies giving free rein to all telecommunications operators.
Later it was a wave of water and it covered this same discussion in other countries, but it was not so successful in them. Chile was the first country to enact it with the use of Law 20453, seeing that other countries such as Peru, Brazil, Argentina, Mexico and Colombia have implemented their internet protection laws and have done the same. But it was not a resounding fence for zero interest in South America, as other countries like Uruguay and Bolivia decided to give way to it while discussing its viability.
If you have any questions, please leave them in the comments, we will get back to you as soon as possible, and it will be a great help for more community members as well. Thank you!
