How to correctly and realistically define the objectives of your Twitter marketing campaign? Step by step guide

Ce is the international treasure is one of the most used for many years, all this has led it to become a great platform for generate advertising , key and quality content following digital marketing strategies . And is that Twitter has become a very versatile platform that will allow you to do different types of activities from there.

In its early days, it was only a platform to write tweets , download images or videos , but that all changed when users took aware of all the scope they had . This is how he has now become one of the best options for generating high quality content thanks to marketing strategies .

However, in order to create a Twitter marketing campaign successful , it is very important to know how each of the objectives must be established for this, in trying to get everything lifted to be mostly something realistic and at your fingertips . In accordance with this, we will show you here how you can start to properly define your campaign goals on Twitter. this, follow in detail everything we will teach you next in the article.

Why is it important to set goals for my Twitter strategy?

Without a doubt, being able to conduct a marketing strategy from Twitter and be able to be clear on the goals to be traced is very important , because the success of any process depends on the objectives that are established , mainly that this are the right ones. and quite realistic. It must be remembered that being able to achieve these marketing strategies from a social network such as Twitter Will allow you to protect your identity from trademark on the network .

Prevent third parties from using your name in an attempt to affect your brand's reputation. Therefore, to carry out this process successfully, it is very important to be able to fix clear and concrete objectives. In this case, the first thing you need to ask yourself is what do you want to achieve on the social network?

Here you have to consider that the most important thing is not only to gain followers and that your list of followers increases , but to have a clear objective that allows you to fully enjoy of this platform , otherwise you waste simply all available resources. It should be mentioned that Twitter facilitates the humanization of the brand, the frequency, the way it is spoken, the tone, the form of communication between users.

Allows you to establish an affinity. Thanks to all of this, Twitter managed to create their own style of language and identify each member of the community. Therefore, content is fundamental to all of this, especially since it allows create an interaction with followers and all this is only possible when the objectives are perfectly clear from the start .

Learn step-by-step how to set realistic goals for your Twitter campaigns

Keep in mind that Twitter campaigns ne are not created by themselves or are maintained without any effort or action. For this, it is important to be able to carry out a project development which contains realistic goals him allowing to working properly . Currently, there are many reasons why choose Twitter for your marketing campaigns, and it is that this social network counts over 320 million monthly users.

With over 6000 tweets per second , it was also verified that the users of this social network follow three times more brands than those of other platforms. In accordance with all this, it should be mentioned that a good strategy will always depend on development of correct objectives which will allow you to achieve desired results .

Here's how we teach you how to set realistic goals for your campaign below:

Adjust content strategies

The first thing to do is to adjust content strategies , here you have to keep in mind that your company in this case is your own identity, so this will mainly reflect when you start to create your own content.

But to make it all a lot easier, the following strategies can be applied:

• Talks: a key factor in all of this is being able to establish constant conversations with your subscribers , whether by le angle private messages or tweets . It is a very good alternative so that you can clarify your doubts and concerns .
• Traffic: It is a very good option for insert links which allow your audience to access your company's official page , whether for a webpage, blog or other social network that you manage. All of this will allow the customer to know a lot more about your brand and what you offer.
• Sales: The main purpose of your publications should always be based on the ability to improve your sales, for that you must return them attractive and able to grab anyone's attention . It is always recommended to add text accompanied by original images or video .

Identify your target audience

It is important to be perfectly clear that not everyone will like your business or that everything you write will be accepted by everyone . Therefore, in this type of case, the most important is to be able to identify your target audience, that is, those who are really interested in what you are offering. For this purpose, your strategy should always be aimed at the public , promising is interested really to your product or service .

You should also keep in mind that not everyone who follows you is because they are genuinely interested in what you are offering. But taking into account that this is a key factor for the success of your brand , there are ways that will help you get there conform. this case, it is create a list for your audience , through them you can see what kind of content they like .

This can be done through the following procedures:

• Check the hashtags : The hashtags have become one of the most key elements of this strategy, which is why it is recommended to always use them and create fun and easy to use hashtags. This will allow people to find your products through them.
• Follow and participate : For this you need to use tools such as Hootsuite or Tweetdeck , this will allow you to import your Twitter list in two columns , that will facilitate a lot the process of monitoring your list and interacting with your audience .
• Search for your brand's keywords : the procedure to find your words - Keywords can be done through programs such as socialbro, which is chargeable, or through free programs such as followerwonk, who are both responsible for analysis and research. target keywords .

Look for the competition

This point is very important, here you have to first identify who your competition is and then investigate. This is done to be able to strengthen the weaknesses of your competitors and thus be able to offer more than them and thus be one step ahead of others.

One way to do this is as follows:

• Start following your competition: keep in mind that you don't necessarily have to follow them directly, but if you can do a list of accounts that compete with you in private and constantly visiting them for see their content , what they offer and how is their interaction with the public.
• See what he shares: As mentioned, it is essential to see each of his publications and especially what answer his audience gives him.
• Watch the competition for engagement: You should always be aware of what people think customers of your competitors , if they seem to have a good service or not . It is also important that you detail how these brands respond to the public .

Determine when is the best time to publish your content

Although it may seem insignificant, the time that the posts are made is very important, it should be borne in mind that not everyone is connected 24 hours a day on social networks or on the Internet. Therefore, it is necessary to know what are the best times of the day to upload content to the social network. For this you need to know when your followers will connect , this will undoubtedly allow your tweets to have greater reach.

For this there are different programs that allow you to determine these types of aspects, in this case we are going to show you three of them that you can start using:

• Tweriod: He is responsible for analyze each of your followers in order to show you a related to the hours they are most frequently logged in. Based on all of this, this will give you an average to know what time is the most suitable for downloading content.
• Socialbro: Its main function is to analyze the chronology of your followers and on this basis, to offer you a result that allows you to know what is the best time to make your tweets.
• Hootsuite: A very popular software which is characterized by offering a large number of very interesting functions , one of them analyzes the best time to post content on Twitter . It also allows you to schedule tweets for 30 days, which will ensure that a publication of your brand is done every day at a certain time .

Have clear ideas when creating content

To to create a quality content who is able to attract the public, it is necessary to have some very good ideas .

That is why before posting on Twitter, it is recommended to do so as follows:

• Enter keywords: To be able to enter them in your industry is very necessary, especially since there are always events, discussions or articles of interest who can be related to your management . All of this will let you know what is up to Fashion and that your audience is waiting really .
• Give a quick response to problems: it is very common that a certain type of problem is always generated with the public , either because a doubt or a concern has been raised. This means that you must always be attentive in order to offer a quick answer and to be able to clarify the said doubt.
• Serving subscribers : it is possible that several of your subscribers constantly ask you the same thing, whether on the operation of a product or the benefits it brings , among other issues, what you need to keep in mind is that if this happens, the best thing is to make a post or video tutorial explaining all the doubts of the followers .

Choose what you share with your audience

Keep in mind that whenever you publish content, it is varied and engaging , because it will undoubtedly help you to attract more attention from other users. It is essential that each of your publications contain text, images, videos and especially links , this in case you have a blog, a website or your brand content on another social network .

Promote your content

When you know how to use all the tools correctly, Twitter can help you get all the traffic you need , but keep in mind that it's not all about download a publication and place a link allowing other members of the social network to click on it. . In these cases, it is essential that you make an effort to capture their attention and above all to motivate them to want to access this link . For this you must be enough creative when creating tweets .

To make it easier for you, here we show you how to attract audiences and get them to click on your link:

• Post short tweets: try to make sure that each of your published tweets ne contains to more than 100 characters, here you must be precise and direct with the information, it must be enough attractive and striking so that they want access the link you left there.
• Include statistics: if the information you publish requires it, you can add statistics , this will give more seriousness and reliability in your publications.
• Quote your message: quotes in messages are always a very good alternative for give it a touch of elegance.
• Take advantage of hashtags: As already mentioned in the article, the hashtags are a great alternative to enjoy it and be able to reach all users who use them. One way to be on the road to success.
• Request to be retweeted: not always asking for something is bad, in these cases you can ask your subscribers to retweet your publications, this will help you to have a greatest impact and to create more advertising .
• Promote your tweets: to succeed, your tweets must touch many more people, maybe more than we thought, for this, you can promote them through a low investment . But in these cases, it is worth promoting them every now and then because the results will be very positive.

If you have any questions, please leave them in the comments, we will get back to you as soon as possible, and it will be a great help for more community members as well. Thank you!