Soon you will be able to post your Facebook stories to Instagram (and vice versa!)
Since Facebook acquired Instagram in 2012, the large social network has gradually assimilated its functions: to be able to create a publication from Instagram on both Social Media has been a reality for quite some time, as it has been when publishing your Stories, but the difference is that now you can do it the other way around i.e. simultaneously post your Facebook stories to Instagram.
Create and publish your Facebook stories on Instagram
The new integration of Facebook story posts on Instagram may seem like something without major relevance. However, if it is launched and includes "déjà vu" status in cross stories, it will save community managers a lot of time, as well. will maximize views on the content created and prevent repetitions from being reviewed. in case the same user follows the same account on both platforms.
This new feature was discovered once again by Jane Manchun Wong , the famous reverse-engineering expert who on numerous other occasions has shown us new features on various platforms long before their official announcement.
According to what Wong posted, once you create your Facebook story, you can select the "Confidentiality" button in which besides being able to check if you share the content with your friends, with the general public, personalized and hidden, you can also find a new option called “Share on Instagram”.
This new function has already been corroborated by a Facebook spokesperson, who assured TechCrunch from test this cross function “To make it easier to share moments with important people, since users can have different Facebook audiences. On Instagram. Facebook will continue to explore options to simplify and improve how stories work in its apps ”.
It means that the feature has already successfully completed the prototyping phase and that it is currently being tested with natural users - it could be available at any time to all of your users around the world.
Is it really a good idea to cross paths with all Facebook content on Instagram?
While this change could bring benefits, like avoiding seeing a duplicate story in both accounts, it could also be considered another advance in the “appropriation” of the Instagram identity by Facebook, an action that has gradually increased And with increasing momentum since the co-founders of the social network of the photography left Instagram at the end of 2018, as their autonomy dwindled.
Of course, Facebook not only cloned functions between the two apps, but also pasted its personal stamp with the caption “From Facebook” on the app's home screen, in addition to adding the button “Open Facebook” on its menu. setting.
In 2017, Instagram added the possibility of crossbreeding its stories on Facebook, trying to take advantage of the popularity of this ephemeral content format on its main social network: while Instagram stories and WhatsApp statuses had around 500 million users. dailies a year ago. , Snapchat Stories currently only have around 218 million users.
One network that dominates everything
Without question, the advancement of two-way posting between Facebook and Instagram is a forerunner of Facebook's efforts to unify its messaging services in Messenger, WhatsApp and Instagram Direct.
With that, social network could extend end-to-end encryption to through apps, protecting messages, but the United States government has constantly complained about how this encryption could hide the activity of criminals, while some see that the interconnection of chat functions could make it difficult to Facebook regulation.
What is your opinion?
