Brand Collabs Manager arrives on Instagram: a marketplace to connect brands and influencers
Beyond allowing us to share important events or our daily life with family and friends, the professional use of Social Media has become the way of life of millions of influencers at worldwide. However, the relationship between brands and influencers is not always easy, as they have to align their audiences, goals and needs.
To help strengthen the relationship and connect more brands and influencers, Facebook just announced which its Brand Collabs Manager tool will also be available on Instagram.
Brand Collabs Manager will allow a better connection between brands and influencers
According to the statement, Brand Collabs Manager is now available to a group of content creators on Instagram. With this tool, which until now was only available on Facebook, influencers will be able to share their metrics, insights, engagement and other relevant data to find partners related to their audience, functioning as a sort of influencer marketplace.
Additionally, creators will be able to search Brand Collabs Manager for related brands that are looking for a content creator who will reach their target audience. Thanks to this tool, influencers will be able to obtain new offers, manage associations, as well as share information, such as their metrics, all from the same Instagram app.
Specifically, this will be a very relevant point for the relationship between brands and influencers, because, so far, the vast majority of content creators only sent captures by écran with their "metrics" to their business partners, and some of them needed to provide access to third-party applications so that brands could verify the metrics themselves.
It is a decision expected since Instagram decided to hide the number of likes of the posts from the public . So far, this has been the most obvious engagement metric achieved by influencers and with which many brands have sought potential content creators for their campaigns.
After the initial trial period and once Brand Collabs Manager expands its use, Facebook will be able to provide a complete management of the relationship between brands and influencers without the help of third parties and within its own platforms, a big change from the space of influence it has been autonomous until now.
While this gives brands and influencers some freedoms, it has also led to some uncertainty about how content creators manage their metrics or whether they increased the number of subscribers.
Brand Collabs Manager could help brands achieve better results with their influencer marketing campaigns, but it's also another step for Facebook to formally recognize the work of influencers and influencers. take responsibility for the publications they display, it will therefore be essential to eliminate the publications of the mark which do not comply with its regulations.
Facebook Updates Policies To Include Clearer Rules For Brands And Influencers
Le Mark's social network Zuckerberg has decided to take stronger action when it comes to the promotional content influencers share on Instagram and the products they sell on its platform.
Facebook assures that, although it has always banned the advertising of products such as vapers, tobacco, alcohol, food supplements and weapons, it will put now update its policies in order to make these rules clearer, in particular with regard to the paid content of the latter. products.
These new policies will take effect next year and provide that branded content promoting these types of products will require special restrictions, for example, restricting the age of the audience who can view these types of messages.
