How to advertise on Facebook for free or for a fee?

Facebook is one of the most popular social networks in the world and its reach is global. In addition to keeping in touch with other people, it is a tool powerful for small and large companies to promote their activities . Learn how to advertise on Facebook free or paid.

Benefits of using Facebook to promote your business

• Get global reach, that your customers not only come from your locality, but that you can get new customers from anywhere in the world.
• Reach a specific audience . By knowing the profile of the customers who usually consume your products or services, you will get the right customers for your brand.
• Create quality content that allows you to retain your customers. Rather than having a consumer who uses your product once, it's better to have customers willing to pay for your brand value.

How to Advertise on Facebook

If you want to grow your business and have a regional or global reach, Facebook is the right social network. You can attract new customers by adding activities with Facebook to your advertising calendar and even redirecting those customers to your website.

Free Facebook Advertising

Create a Facebook page. From your personal profile, you can create a Facebook page associated with your business. You need to create an optimal business profile that is attractive to customers.

Put on a good quality profile and cover photo that clearly expresses what your brand is. Include also links to your page or email address so that they can contact you.

It is important that the page have content that adds some kind of value to users. Add posts, images, videos, and articles that catch the eye and grab people's attention. The first thing to do when setting up and setting up your page is to invite your friends to "spread the word" and market your business.

Invite your customers. If your business has been in the market for a while, it's likely that their contact details are registered somewhere. If so, invite them to like your Facebook page.

They are already your frequent customers and have previous experience with the brand. If you want to go a little further, invite them to rate your business for build trust with other users and they want to hire you.

Promote your business offline. Offline advertising is limited only to your locality, but it's a good opportunity to build awareness of your brand. Add the name of your page to your business cards or advertising material such as flyers.

Add social media buttons to your website . Create valuable content on your website and add social media buttons so users can share the content on Facebook. There are even plugins that allow you to add Facebook content or embed the comments section on the page.

Join groups of your interest. The advantage of groups is that they have an audience that is interested in a specific topic. Join groups with topics related to your niche and share information. You need to be careful how you share information because Facebook might classify your content as spam.

Paid advertising on Facebook (Facebook Ads)

It's here form of advertising la more direct to promote and publicize your business. Create compelling advertising for a specific group of users on Facebook and focus on waiting for results.

You must not add which images to videos of good quality that define your business. The best thing about this method is that you choose the specific group of people you want to reach which increases the possibility of finding a higher percentage of customers.

It's very easy to do and all you need is money for invest in the countryside . The important thing is that you are clear about the message you want to convey , how you want to convey it and who you want it to reach for the campaign to be effective.