Instagram is so desperate to compete with Tiktok who will pay you so you can use the reels
A little less than a year ago, Instagram launched Reels, his own alternative to the popular TikTok short video platform. Now the Facebook-owned social network is so desperate to compete with TikTok that it decided to pay you to use the rollers.
Instagram already knows how to compete with TikTok: paying you to use Reels
It's Instagram's strategy to meet or exceed TikTok
As the guys from The Phone Arena tell us, Instagram plans to promote its short video platform, Reels, by paying users to use and promote it.
By searching for news in the back-end code of the Instagram app, the famous leaker Alessandro Paluzzi has discovered a new section in the application which reveals that the social network plans to start offer monetary rewards to Reels users to promote it. Platform.
In order to participate in this new monetization program, the social network will ask users interested in these economic benefits to share their favorite Reels and promote them to all their contacts.
#Instagram is working on "Bonuses", a new way to monetize with your content 👀 pic.twitter.com/Xa8jZLn6I3
- Alessandro Paluzzi (@ alex193a) May 21, 2021
It seems quite likely that in order to obtain these financial rewards, users will need to achieve certain goals before they can collect their first euros, but the criteria to receive the first payment have not yet been revealed.
This new Instagram monetization plan to power Reels is not something new in the field of social media applications, because at the end of last year, Snapchat started offering a million dollars a day in rewards for the most shared entertainment videos on the platform.
And last month, YouTube announced the "Shorts Fund", a fund of $ 100 million which will be distributed to the creators of YouTube Shorts between the remainder of this year and next year.
In addition, Instagram continues to improve its Reels by lengthening the duration of the clips on this platform to 60 seconds, in some countries, including Spain. This is the second time that the social network owned by Facebook has extended the duration of the Reels, having done so a few years ago. a little less than a year, taking them from 15 to 30 seconds.
This new function can be a differentiating aspect compared to its main competitor, TikTok, which only allows you to post short videos of a maximum duration of 15 seconds.
