Instagram launches food orders in Spain so restaurants can receive orders from the app

These last years, Instagram has become a great gateway for all kinds of businesses and businesses who, thanks to the content of photos and videos, manage to reach the million users of the visual social network Facebook.

A few months ago, Instagram incorporated the ability to buy directly from photos, videos or stories on its platform, but now Instagram is launching food orders in Spain , a new way to support local businesses and increase sales during the coronavirus crisis.

"The small businesses and restaurants are a very important part of the Instagram community and we know they face very significant challenges during the Covid-19 crisis 'To announced the social network in a press release.

» For this reason, from today Instagram launches food orders in Spain, among other countries, for allow Asked businesses to more easily receive support from their customers by ordering food on Instagram . "

Here's how food orders work: the new sticker for ordering food on Instagram

Instagram will allow businesses to add food order stickers which, when integrated with content such as videos and profile pictures and even stories, will allow users to order food from home or request the order to pick it up at restaurant or premises.

Businesses will be able to find the Food Orders sticker on their sticker tray when choosing to add them. Users who click on the sticker will be able to make the purchase directly from the site.

To add it, you just need to follow the following steps:

• Choose the promotional photo or video to upload to your News Feed or Stories
• Add the Food Orders sticker, which will be accompanied by the other stickers when editing your composition.
• Add a partner for food orders and follow the instructions that will appear on their website.
• Include your link for the ordering service you have chosen and select "done"
• Place the Food Orders sticker where you want it to appear. You can change the sticker color if you want.
• Share your story and start receiving orders.

Urban artist the social network added the "Action Button" in the profiles . To use it, companies must have downloaded the latest version of the application. Once they have done so, they will receive a notification giving them an overview of the steps to add the action button in their profiles.

Gift cards and fundraising

The platform also has announced that in the United States and Canada, it had also launched the new gift cards and stickers to raise funds for businesses , which work in exactly the same way as food orders.

In the case of gift cards, by clicking on them, users can pay on the company's website to later use them to purchase products .

Regarding fundraising, once selected , fundraising created by business owners or their supporters will open on Facebook .

Fundraising gift cards and stickers are available in the United States and Canada, but will be rolled out to the rest of the world in the coming weeks.