Instagram completely changes your app to make more money and try to stop Tiktok
TikTok is inexorably advancing among lovers of social networks. In the last report published by SensorPower, we have already seen how the Chinese application led all downloads rankings and, more recently, those of income.
With this panorama, its main rivals must react if they do not want to continue losing market share, and this is precisely what Instagram does. Facebook app announced very important changes in its home interface, which has not happened for years.
New Reel and Store tabs
This will be the new Instagram interface.
Through its blog, Instagram announced the addition of two new tabs at its main interface, "Reel" and "Store". On the horizon, it is to face the short videos from TikTok, a format that is surging among users, and also to get more income easily.
Regarding the Coil tab, this will allow users to More info more easily short videos and fun from other content creators around the world. Basically they will be a click away from a clear allusion to the compete in this area with TikTok.
With reference to the Store tab, it will serve as a quick link between users and brands. In it, you can discover from the main interface the products and services that brands and influencers continue to sell on the platform.
Instagram explanation for the changes
How could it be otherwise, Instagram explained the reasons that led it to thoroughly wash its main interface without referring to TikTok.
This is how the American company explains it: “This year, with the pandemic and a large part of the world taking refuge in its place, we have witnessed a explosion of short and entertaining videos on Instagram. We've also seen an incredible amount of online shopping, with more and more people shopping online and young people looking for recommendations on what to buy from their favorite designers. "
Instagram interface with added Reel and Store tabs.
Referring directly to the Reel tab, from Instagram, they comment that “we launched this tab to be kind of a stage, a place where people can share their creativity with the world and have the opportunity to move forward and find an audience ”.
For its part, the argument in favor of the creation of the purchase tab is as follows: “With the purchase tab, we make it easier for users to be inspired by the creators they follow, to buy on Instagram and thus support small businesses. Users can find personalized recommendations, editors' selections from our @shop channel, videos to buy, new product collections and more ”.
We'll be listening to TikTok's response to Instagram's strategic move. Meanwhile, it looks like Facebook has managed to add direct purchases from its apps, as it is already implementing in WhatsApp.
