Here is the new Facebook account center: one more step in the integration with Instagram and Messenger

Mark Zuckerberg keep trying to create a better connection between its platforms as well as improve its in-app payment systems , an effort that clearly aims to promote e-commerce on its social networks . now the social network has integrated a new function : the Facebook Instagram and Messenger account center, which has just been launched in test mode for a limited number of users, and with which it seeks to streamline payment processes and simplify them as much as possible. , who will be able to quickly and easily make purchases related to the publications and advertisements of each application.

Here is the new Facebook account center

The Facebook Account Center allows users to connect and authenticate their Facebook, Instagram and Messenger accounts from a single page , which will save them from having to reopen each app when they want to use it, whether to log in or make a payment. .

As you can see from the screenshots, the Facebook Account Center will offer three basic functions:

• Share stories and messages. With this option, users can easily post stories and updates on each platform.
• Facebook payment information. With this option, payments can be authorized through the linked payment data that has been saved in the main Facebook account.
• Log in to multiple accounts. This option can be used, for example, when you tap a link on Instagram from Facebook and you won't need to sign in again to see the posts, allowing users to optimize their experience within apps. On the marketing side, this function allows accounts to be linked within Facebook's back-end systems, which will improve data tracking processes and provide more context of use in each application.

Of course, the key to this integration is Facebook Pay , because for some time it has been possible to share stories and posts between different Facebook platforms by linking accounts with a single button.

now by offering a linked payment option, you will be able to facilitate sales on your Social Media . This is why Facebook Pay has become the key to the social network: it is essential for the platform to create a simple payment method to boost in-app transactions. The Account Center is currently available to a limited number of users and is expected to expand globally after testing.

New communication functions between Instagram and Messenger

In addition to the Facebook account center, the company announced that it will start implementing new features allowing Instagram and Messenger users to communicate with each other, and this interoperability will work even if Instagram users do not have a Facebook account and vice versa.

This new message center will include a wide variety of Messenger inspired features in the Instagram inbox : the ability to change the color of the chat, the reactions via emojis, the ability to watch videos with other users, to configure the messages so that they disappear within a certain period of time, among others.

For now, users will be able to decline the new update to the messaging service on Instagram, but the large list of features it incorporates will surely make it extremely attractive to most users. It is not yet known when this change will be implemented for all users since for the moment it is in progress. beta mode , However, he is very likely that we will soon be able to test another step in the integration of Messenger, Instagram and Facebook.