How to promote and sell a product online with videos

The sale of products on the Internet represents the one of the methods with the highest profits recorded ; It is no longer just limited to large companies, but we are also seeing online stores of companies of different levels. To achieve greater impact in the market, we will show you how promote and sell a product online with videos ; because these are also a powerful sales tool.

Video marketing and its benefits

Le marketing video is a tool for promoting products or services of a company, using videos. While it seems common, the reality is that marketing videos can increase more than 150% website traffic, as is the case with videos on YouTube .

Additionally, numerous surveys have revealed that videos influence up to 74% of the purchase decision. And there is no denying that it is easier, more comfortable and more practical to watch a video about a product and its features; have to read about it.

Benefits of video marketing

Video marketing has many advantages, such as the following:

• You will get from better SEO results , gain more visits and reduce the number of bounces on your website.
• It allows you to position your publication and make the content you present more attractive.

• Did you hear about viral videos ?, In this case, you will get the same effect with your website, as happens in social networks ; With this, you will be able to massively reach your target market.
• It makes your online business appear more professional; also greater transparency, which will allow you to gain the trust of customers.
• You can create a emotional bond with the consumer and retain the consumer .
• In summary, all of the above lead us to increased sales, this being the end goal.

Learn how to promote and sell a product online with videos

Now, how to properly use videos? we will teach you:

The protagonists: products and services

You have to talk as much as possible about your product to be able to sell it, it is important to mention all its advantages; and above all, show the customer how he can satisfy his needs .

Sometimes this can be difficult; One of the most effective ways to do this, therefore, is to make a video in which a customer tests the product or service and harnesses its full potential in action . This helps remove any doubts from customers and see it more real.

Talk about your business or business

It is always efficient to generate customer trust , to be able to mention who is behind the product or service you offer; This point goes beyond the customer's wanting to know, it's a necessary connection to make to get the customer to trust what you are selling.

It is important to include information “about us”, ie company facilities, work team, production or processing, packaging method, etc. In that sense, videos are great for showing your customers who you are, what you do and how you do it . So the client can see the work you are doing with their own eyes and you will fall in love with it.

Post on social media

Another advantage of selling a product online with videos is that you have the ability to make a live or streaming video ; via social media. In these videos you can show your products and how they work to teach customers how to use them; It is the most effective way to retain your customers with your brand.

Being live also allows you to invite your users to interact and ask questions; so that you can communicate with them and clarify your doubts until they motivate the purchase. You can achieve these videos during events or fairs , because they are the ideal setting for a live performance.

Make it attractive

The content should be attractive, tutorials, for example, are one of the most effective. You can also give tips to get the most out of the products; You can even appeal to the technical service of your company in action , to clarify the frequent doubts of users.