What is a sales funnel?

 

In the world of digital marketing, it is very important to understand what a sales funnel is and how to use it correctly in your business strategy.

Today we're going to talk in detail about the sales funnel, its features, and how to build a quality one that turns your visitors into customers.

If you are selling something online or are planning to do so ...

So trust me, you need to find out what a sales funnel is to start harnessing its power in your marketing strategy!

What is a sales funnel?

 

Are you one of those who prefer to learn with audiovisual material?

There is no problem! Here is a video on the subject of our Youtube channel.

 

 

A sales funnel is the marketing term for the journey your potential customers take before making a purchase.

To better understand what a sales funnel is, imagine a real funnel ...

 

 

At the top of this funnel a certain substance is poured, which is filtered to a destination as you can see in the image above. 

In sales, something similar is happening. Many visitors arrive who can enter your funnel. However, unlike the real world funnel, not everyone who enters the sales funnel will come out of the other end again. Since some people will leave your site.

What is a sales funnel used for?

 

The funnel is a system that serves to attract potential customers and convert them into real customers of your products and / or services.

By implementing sales funnels, you interact with potential customers at all times. Since they show interest in your product until they finally buy it.

Sales funnels are also necessary to automate your sales process. In fact, they will make your life easier if you have a business or if you are promoting a product or service on the internet. And not only that, they will help you increase the amount of sales for your business.

Il It's no exaggeration to say that setting up sales funnels in a business can lead to SUCCESS very quickly.

Why do i need sales funnels?

 

Knowing what a sales funnel is and how to use it correctly is extremely important when you want to sell something. Whether on the Internet or in real life. And that's the main reason I said this:

When you invest money in web traffic that goes straight to a sales page, you are wasting your money. It's a suicidal marketing strategy ...

I tell you my own experience, since at the time I too. To do it is to literally send visitors to a sales page and wait for the sales to magically happen ...  

5 things a sales funnel does for you

 

1. It helps generate more sales in an automated way.
2. Provides an advantage over other novice entrepreneurs.
3. Improve the ways you can grow your business.
4. Guides you in choosing a marketing strategy.
5. Learn how to interact with your customers.

An excellent marketing strategy 

 

Using sales funnels is a long term strategy. Instead of sending web traffic straight to a sales page, you get data from potential customers. With this, you can follow these leads and thus create a relationship with people. 

Basically, when you use sales funnels, you are ready to wait for results.

A good salesperson is willing to sacrifice time and money at the start, if they know that later they will get a return on their investment that puts them at a profit margin. 

The stages of a sales funnel

 

 

Now that we have defined what a sales funnel is, let's talk about the steps of it:

Step 1 of a sales funnel: awareness

 

 

The first step in the sales funnel is called the "awareness" level. This is where people first notice your product or service. They can hear from you through your advertising, social media, and even word of mouth.

This is the gateway to your funnel. Remember that like everything in life:

The first interaction is always the key to calculating how things will turn out in the future ...

How do people get into a sales funnel?

 

The people who enter your sales funnel will do so through an attractive offer better known as " Lead Magnets ». We will talk about this concept in depth later.

Once the potential customer is in the funnel, you've put your product and your brand on their radar. First mission accomplished ...

However, having a perspective on yourself is no small feat. Depending on how they got to your website (organically or through paid advertising), these customers may see your funnel differently, and your subscription prices will vary dramatically.

Establish yourself as an authority on the matter

 

When a customer finds you organically through a Google search, for example, that means you have an element of authority ...

And when you have authority over an issue, people are more likely to enter your funnel. This is because they know that if they find you relevant, everything you provide must be of great value.

Always remember that you have to inspire confidence in order for people to take you seriously.

Step # 2 of a sales funnel: Interest

 

 

At this stage the thing is simple: you must arouse the interest of your visitors.

You need it to click on every ad, article, review, or whatever else you share. This way, your visitors will progress through the phases of your funnel, until they finally buy from you.

How you position yourself is entirely up to you, but your message should be consistent throughout your "tone". Your message must be original and true above all.

How can I spark the interest of my audience?

 

You can tell them about the services you offer or tell them your personal story. You can also tell them about your products and the benefits they offer. It is important that you explain to them how what you are offering can improve their life in some way.

The more you know your audience, the better you'll speak their language. You will know what they are looking for. It is for this reason that it is very important to always know more about your target audience. 

Step 3 of a sales funnel: decision

 

 

The next step is the decision. Getting people to make a decision is not easy. At this point, you need to provide more information to your potential customers about your products and / or services. 

You can write advertising copy, tell them about your services, send them valuable content that helps them in some way, show them tools, and more. There are many possibilities. Always remember:

• Get ahead of your questions and concerns.

• Focus on the list of benefits of what you are offering.

• Tell your audience how you will help them solve their problems.

The importance of customer testimonials

 

I could bet that you too, check customer reviews and opinions before buying a product ...

And it makes sense, we all need the assurance that the product and the seller are reliable and of quality before we make a buying decision. 

Using testimonials from happy customers is one of the most effective ways to get potential customers to make a buying decision.

That is why it is strongly recommended that you include testimonials from people who have purchased your products and / or services in your marketing strategy.

Sales funnel step 4: action

 

 

The last step in the sales funnel is the action you want them to take. In most cases, it's the purchase. This is where the whole game changes.

What do people need to make a buying decision?

 

People won't buy anything from anyone unless they feel there is a lot of value there. And the seller must also inspire them with confidence. Therefore, you have to understand that your funnel has to create that value and that trust.

Never come up with impossible results and things your products or services don't really include ...

Connect with your audience

 

How and why these people move down the funnel depends on your own sales and marketing skills. The prospects at the middle and lower stages of the sales funnel are the ones you need to pay the most attention to. 

You have to create a strong bond with your potential customer, and for that, you must always be honest, transparent and offer a quality product.

Retargeting or retargeting ads

 

Have you ever noticed that after you leave a particular website, you start seeing its ad everywhere?

Probably yes!

Well, there is a special reason for this. This is called re-targeting or re-targeting and is used by many businesses. It's a very powerful way to get them to act. Especially if you apply it to the people who have entered your funnel.

How does retargeting work?

 

When you enter a product page, the seller will use a " cookie To follow you. With this information, the seller will compile a list of people who have shown interest in the product. In order to later redirect these people to the product's sales page.

 

Landing pages and main magnets

 

 

Landing Pages and Lead Magnets are key concepts for having good results with a sales funnel.

Basically, a landing page is the first page a visitor finds after clicking on your ad or post. Within this page, it is ideal to ALWAYS include a compelling offer that captures the visitor's attention and performs the desired action. We will call this offer "Lead Magnet".

Let's take a closer look at what these concepts are and how you can start to apply them in your marketing strategy ...

What is a landing page?

 

A landing page (also known as a "Landing Page", "Landing Page" or "Main Magnetic Page") is a web page that has been intentionally designed to collect contact information from potential customers.

In the following image, you will see an example of a landing page belonging to the BookVip site.

 

 

What is a landing page for?

 

Ultimately, a landing page helps you get more leads and earn more money, perhaps the two most important parts of growing your business.

The landing page is the first page your visitors come to when they click on your ad, social media post, or one of your links. It is the gateway to your sales funnel.

Why is a landing page important?

 

A landing page is important because by intentionally designing the entire lead experience, you will increase the conversion rate of your marketing campaigns. Hence, you will generate more leads and earn more money.

Imagine clicking on a Facebook ad for a product that catches your eye. But clicking takes you to a confusing page where you don't know what the next step is or even if the company selling the product is trustworthy ...

You don't stick around for what action to take or what to read first; in seconds you are gone. Clear and simple.

You knew that:

It only takes about 50 milliseconds for people to form an opinion on a web page.

By intentionally creating a landing page that grabs the attention of your target market, you will create a seamless experience and immediately build trust. You can make a good first impression and increase your conversion rates. Which means generating more leads and making more money. 

How to make an effective landing page?

 

Creating a landing page is easy. But getting it to work properly is another matter ...

There are a few things we need to take into account when building landing pages. Below is a video from our channel with some tips for improving your landing pages.

 

 

Successful marketers have developed effective strategies for making money online. Your success often comes down to the effectiveness of your landing pages.

Using a proven structure, you can attract visitors, engage them, and then get them to make a purchase or take the next step in your sales funnel.

When you invest your money in marketing campaigns, it is necessary that you have a landing page so that you don't lose your investment and be able to get "Leads" (potential customers) that turn into sales.

What is a lead magnet?

 

 

Well, now you know in general terms what a sales funnel is. Now let's talk about the entrance to the funnel. You need something that will grab the attention of your audience. This is where the “Lead Magnet” comes in.

A lead magnet or potential customer magnet (lead = potential customer / magnet = magnet) is something of value and interest that you give to a potential customer in exchange for their personal details, such as their name and e- mail. 

What is a lead magnet for?

 

A Lead Magnet is used to get information from a potential customer (usually their email) for the purpose of building a relationship with the person and eventually turning them into a real customer.

The main mission of the Lead Magnet is to attract the person to enter the funnel. For this reason, it is usually FREE. 

The Lead Magnet can be an e-book, video, presentation, webinar, free quote, discount coupon, etc. 

What happens when you register with my main magnet?