Marketing

How to get more visits on YouTube?


Do you want to know how to get more visits on youtube quickly and easily? ...

Today I bring you a list with 7 steps to get more views on YouTube. It will help you take your YouTube channel to new levels.

Did you know that YouTube is the second largest search engine in the world behind Google? ...

Video marketing is here to stay, so getting more YouTube views should be on every marketer's to-do list. Content marketing.

For this and other reasons, you cannot ignore this platform if you want people to know what you have to offer in the market. 

Let's start!

# 1: create original content

The best way to be successful on YouTube is to create videos that people want to watch. In short, it is about providing value ...

If you're not ready to deliver value to your viewers, your content probably won't have much of an impact. It is so easy. YouTube, like parent company Google, is a basic search engine.

What is a search engine for?

Search engines such as Google, Bing or YouTube aim to provide relevant content to people who use the search engine.

Take Google for example, which is the biggest search engine in the world.

What is Google's mission?

Google's mission is: Organize information in the world so that it is useful and accessible.

As you can see, Google's mission is to deliver the best possible result with every search inserted into the search engine.

This is why Google constantly advises users to focus on creating value for their site visitors. In this sense, YouTube is no different.

What search engines want is for people to find what they are looking for. And this is where the importance of quality content lies.

# 2: use interesting titles

The title of your video is very important because together with the video thumbnail it is the first impression people have of your content.

People browsing YouTube will choose other content if you can't get their attention and get them to watch your video.

Focus on the result

What will viewers leave with after watching your video? ...

What benefit will they have from watching your video? ...

Did you teach them anything new? ...

Ask yourself these questions when brainstorming titles, and eventually you'll find a winning version.

Another thing to keep in mind is that:

Once the person clicks on your video, it is important that they find out what the title of the video promised ...

In other words, your title must match the content of your video, otherwise it is almost 100% sure that you will only get "No Like" ...

And it is logical that this happens, since if the title of your video talks about one subject, but the video deals with another, you have only wasted the visitor's time ...

# 3: Use tools for YouTubers

Did you know that there are free add-ons to dramatically boost your YouTube channel? ...

It's like that. There are currently several tools that can help you understand how the YouTube search engine works and apply best practices when creating your videos.

Believe me, it will save you a lot of time while editing your videos. Ultimately, your content will be of higher quality, receive more web traffic, and comply with YouTube terms of service and policies.

This is why in this step I will show you the 2 best free tools to apply all the strategies that we will see later (among others) to optimize your channel. Those are: VidIQ et TubeBuddy.

1.- VidIQ

2.- TubeBuddy

VidIQ and TubeBuddy are two very similar tools in the functions they offer to improve the SEO of your YouTube channel.

Both platforms are free , however, to unlock some of its more advanced options, it is necessary to pay for a Premium subscription.

If you want to know more about these tools, I invite you to read our full articles about them:

1.- VidIQ review in Spanish.

2.- TubeBuddy review in Spanish.

This will help you determine which of these two tools is best for your needs.

How to get more visits on YouTube for free?

The truth is that:

Even using the free versions of VidIQ or TubeBuddy, you will learn more about SEO and start applying best practices for your videos.

So I highly recommend that you install one of these two add-ons. After a while of applying the tips and practices that TubeBuddy or VidIQ offer you, you will start to get more views on YouTube.

1.- Install VidIQ for free.

2.- Install TubeBuddy for free.

# 4: Thumbnail, end screen and map

How To Get More Youtube Visits Using Quality, Custom Thumbnails

A YouTube thumbnail is an image used to entice people to click on that image and watch your video.

Every time you search on YouTube and the results appear, you'll see thumbnails of videos that will try to grab your attention for you to consume.

In the following image you will see a example of 4 thumbnails on YouTube:

Some people will purposely search for your content. Others will find it through your social media or website. Some people may even find your videos through friends submitting links.

However, it is inevitable that many people will stumble upon your YouTube videos just while browsing the platform for something to see ...

Without unique and attractive thumbnails that capture the interest of your potential customers, you won't get as many views as you would like.

With that in mind, let's talk briefly about what it takes to create an effective and quality YouTube thumbnail.

How to create quality thumbnails for your videos

Before recording your next video, do a YouTube search for your target keyword and find out what other creators have used for their thumbnails. Ideally, you should set yourself apart from your competition, so it is advisable to know what you are up against before you start.

That said, the number one rule of YouTube thumbnails is that you must accurately represent the content of your video ...

Using your thumbnail to get people to click is a big NO. The one that will cost you in the long run, as low viewing times translate to lower rankings.

Use TubeBuddy to create YouTube thumbnails easily, quickly, and for free

The best way to quickly and easily create your thumbnails is to use TubeBuddy's thumbnail generator.

The image shows TubeBuddy's thumbnail creation feature.

This plugin allows you to do it in a matter of minutes.

Read our guide to way to create YouTube thumbnails step by step to learn how to use TubeBuddy's thumbnail generator step by step.

Importance of viewing time

The duration viewing is a excellent indicator de l ' engagement of viewers.

In general, the deeper someone digs into your YouTube video, the more interested they are in whatever you say.

And if someone is very attached to your content, it follows that they are open to seeing more of your videos. That is why we are now going to talk about how to take advantage of maps and end screens. Let's take a quick look at each feature.

How to get more visits on Youtube with final screens

A final screen is intended to direct the most engaged viewers to the related content.

This image shows a sample end screen in one of Brendon Burchard's (successful entrepreneur) channel videos. The goal is to ensure that the visitor continues to consume your content on YouTube.

As the name suggests, a final screen appears when the video ends. You can show them another video, playlist, or button to subscribe to your channel.

Besides promoting a video or two, I suggest using an end screen to encourage your viewers to subscribe. The more subscribers you accumulate, the more people YouTube will notify when you upload a new video.

How To Get More Visits On Youtube With Maps

A YouTube card is a notification in the form of a banner that appears in the upper right corner of your video and alerts your viewers to related content.

Here is a second example of the Brendon Burchard Canal. You will see two cards. The purpose of these maps is similar to that of an internal link on your website, that is, to lead the visitor to other content that belongs to you.

Using flashcards in your YouTube videos is a simple and effective way to capitalize on high user engagement and promote another video without lowering the quality of the viewer experience.

Cards are especially useful for annotations in the video that require specific content to be displayed.

Think of each card as the YouTube equivalent of an internal link in one of your blog posts.

# 5: apply SEO to your videos

As I mentioned earlier: YouTube is a search engine. And like any other search engine, YouTube uses a handful of ranking signals to organize its search results.

Understanding the top ranking signals is an essential part of getting more views on YouTube.

What is SEO?

SEO (Search Engine Optimization) means: Optimize search engines.

Le SEO on YouTube is the practice of increasing the quantity and quality of traffic to your site through organic search engine results.

What are keywords?

A keyword is a search term entered into Google (or another search engine) that appears on a results page where websites are listed. 

Keywords are search terms that a website owner or SEO professional will use to optimize a website for the purpose of ranking at the top of search engine results for specific keywords.

We can consider a keyword for anything that is searched for in a search engine, whether it is a single word or a phrase. The process of identifying the best keywords for your campaigns is called the keyword research .

If you're still not sure what keywords are and how you can apply it all to your website, here's a video from our Youtube channel which deals with this subject:

Importance of keywords

You need keywords.

As easy as that!

Without target keywords, there is nothing to optimize. Either on your website or on your YouTube channel. 

How to find keywords and choose the best?

First of all, you need to think about the topics you want to cover in your content ...

Once you've listed the topics you want to cover, go ahead and rate them one by one in the YouTube search bar.

As you've probably seen already, YouTube will generate a list of suggestions, as the following picture shows:

Each of these suggestions is something that real YouTube users have searched for time and time again. Each of them, in other words, is a great candidate for a target keyword.

However, this is only the beginning of the keyword research process. This information is not yet sufficient. The best thing to do is to use a tool that helps you go through the whole process.

For a quick start, read our guide step by step on way to search for keywords on youtube.

Premium tools for SEO in Spanish

On the other hand, there are also many paid tools for SEO that can simplify all that work of finding the best keywords for your YouTube channel and website ...

If what you are looking for is the ultimate SEO tool for your website and youtube channel i recommend you try SEMrush.

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