Digital Marketing Strategies: 10 Examples

In this article, you will discover the 10 best digital marketing strategies and examples that will help you increase sales for your business.

Most small businesses these days have adopted digital marketing. But not all of the weapons digital marketers have in their arsenals are as effective. Some digital marketing strategies hit the mark, while others don't even come close.

Do you know which digital marketing strategies to adopt to boost the growth of your business? ...

In today's post, I'm going to share 10 of the best digital marketing strategies for your business. After reading this article, you will have a clear idea of ​​profitable digital marketing strategies for yours.

Let's start!

1. Email marketing

Despite predictions of his death in the marketing world, the email marketing still exists and offers an attractive return on investment (ROI) to marketers.

And the great thing about email marketing is that you don't have to spend a lot of money to start a business. email campaign.

here are some email marketing strategies that might interest you:

• Optimize your subject line, make it attractive and rich in benefits.
• Avoid jargon in the text of your email: write in simple, persuasive language.
• Divide the text so it's easy to scan - use bullet points and captions.
• Talk about the benefits you are going to provide.
• Optimize emails for mobile devices.
• Include a professional electronic signature.

It is very important to use a email marketing platform as GetResponse to plan, design and send your emails.

With a platform like GetResponse, you have the ability to automate marketing by e - mail who can help you configure of sequences of auto reply that are activated whenever your recipients perform an action.

Recommended reading: what is GetResponse and how does it work?

2. Marketing in social networks

Social media has become a powerful marketing tool these days.

Le social media marketing, in my opinion, is the second most important marketing strategy for new businesses.

Here is a list of the benefits of social media marketing:

• Increase exhibitions and traffic.
• Social media marketing develops loyal customers.
• Improve search rankings and generate leads.
• Establish thought leadership.
• Sales are increasing.

So how do you develop your brand on social media? ...

To develop your authority on social media, you need to regularly create high-quality content. You need to maintain consistency when posting your content and also engage with your audience.

These tasks can be quite difficult. This is why it is useful to use a social media marketing tool like Tailwind, which helps you plan your content for platforms like Instagram and Pinterest, to ensure a constant flow of content.

Recommended reading: How to use Tailwind?

In addition, it allows you to interact with your audience and also monitor your social mentions.

While companies are increasingly embracing social media marketing, not all are doing it the right way. Many of them make fatal social media marketing mistakes.

Common mistakes in a social media marketing strategy and how to avoid them

First, you need to choose the right social media marketing channel and then develop a social media marketing strategy.

Just because a business is so successful with Twitter doesn't mean you'll get the same success with it.

If your potential customers are on Facebook, make Facebook your focal point. Likewise, target your efforts on LinkedIn if your audience is on this professional network. The best social media channel for your business is where your potential customers spend the most time.

A good social media marketing consultant will first build a customer's personality and then start creating a social media strategy for your business.

3. Pay Per Click (PPC) Marketing

Le pay per click marketing (PPC) is a method of using search engine advertising to attract visitors to your website. PPC is a powerful marketing tool for generating leads that are ready to sell.

Is PPC Useful For My Digital Marketing Strategy?

No business should ignore pay-per-click marketing. Pay-per-click advertising offers many practical benefits, such as:

• You can reach your customers at the right time with the right publicity.
• High return on investment, since you will only have to pay when an interested person clicks.
• Control how much you want to spend.
• You won't have to wait for the results.
• Data and information to help refine other marketing strategies.

PPC campaigns drain your budget quickly. Therefore, a certain type of experience is required to design a successful campaign that generates more conversions than clicks.

4. Search engine optimization

You have designed your website from scratch and you have created service pages for all the services you offer. And you think the visitors will come. Are you sure this will happen? ...

Wrong!

There are hundreds of websites in your alone niche. How can your website appear at the top when potential customers search for keywords relevant to your business?

It's here as search engine optimization (SEO) plays a decisive role.

What is SEO and what is it for?

Search engine optimization not only increases organic (free) traffic to your website, but also builds trust.

If your website ranks high in search results when your potential customers search for keywords related to your products or services, it gives the impression that you are a reputable business.

Search engine optimization is a must for every website and business. Just be sure to follow SEO best practices for your website.

SEO best practices for your digital marketing strategy

To improve your website's SEO, you need to constantly monitor it. For this I recommend using SEMrush. This tool is an all-in-one tool for your SEO needs.

Recommended reading: SEMrush Guide in Spanish.

What can I do with SEMrush to boost my digital marketing strategy?

SEMrush helps you do keyword research, to track your SERP ranking, to monitor your competitors and also lets you know where you stand in relation to them.

Additionally, SEMrush makes it easy for you to build backlinks for your website and comes with a built-in website auditor which also helps you troubleshoot issues with your website.

However, businesses that involve SEO face many challenges. If all of this is complicating you, you can overcome these challenges by hiring an SEO specialist on a platform like Fiverr.

Recommended reading: what is Fiverr and how does it work?

5. Influencer marketing

The trend of influencer marketing is spreading fast. A study found that 84% of marketers plan to launch at least one influencer marketing campaign in the next 12 months.

Influencer marketing is a very effective tool for companies to develop their brands. And the best part is that it is inexpensive compared to traditional marketing channels.

Benefits of influencer marketing

Here are some of the reasons why businesses should embrace influencer marketing:

• It's cheaper than other promotional strategies.
• Influencer marketing is easy to implement.
• The word of mouth aspect of influencer marketing builds trust in your brand.
• Customers will engage with your brand because of the authenticity of influencers.
• When you start your business, you might not be able to attract the big digital marketing influencers.

How to get started in influencer marketing?

If you don't have a big budget, you should look for micro-influencers for your startup.

They typically have higher engagement rates than macro influencers and charge significantly lower fees due to a smaller fan base.

6. Content marketing

Le Content marketing has become a necessity for businesses these days. Basically, it's all about creating valuable content for your audience.

Why is content marketing so effective?

When you plan your content strategy to follow the different stages of your buyer's journey through your sales funnel, you are creating useful content that your target audience will love to read because it will solve your problems. This ultimately builds trust and increases conversion rates.

By adopting content marketing strategies for your business, you can:

• Increase the visibility of your brand.
• Build lasting relationships with your customers.
• Increase brand awareness and recognition.
• Build up your credibility and authority.
• Create thought leadership.

As an added bonus, content marketing supports your SEO efforts. You will have more content for your website blog and social media posts.

Recommended reading: How to start a blog?

You should know that content marketing rarely delivers quick results. It takes a while before you start to notice results, but the impact it offers is long lasting.

7. Advertising retargeting

You started your business because you were convinced by your business idea. Because? ...

Because it was your business idea, so you believed in it. But your potential customers may not be convinced when they first visit your website. They need one or more nudges before they become your customers.

Retargeting ads are doing the push.

What is retargeting and how does it work?

Retargeting is a way of marketing where you show relevant advertisements to those who have visited your website before.

When a potential customer lands on your website, a pixel (a discrete piece of JavaScript) is placed in their web browser ...

And when that customer visits other websites, the retargeting platform gets notified by that pixel and the customer receives relevant ads based on the pages they visited on your website.

With effective retargeting ads, you can convert visitors who have already shown interest in your products or services and increase your conversion rate.

8. Viral marketing

There is no better way to generate great interest in your brand than to go viral on the internet. Creating viral content can make your business successful overnight.

Moreover, viral marketing is basically the result of the combined efforts of the other techniques that we have already talked about.

So how do you go viral?

Well, put it simply, do something amazingly fun and different from the rest. Take advantage of social media to get noticed and share the best of yourself.

You will surely cause a significant increase in your website traffic for a certain period of time ...

And once you go from relatively unknown to trendy, your job will be half done. The other half, of course, turns that huge traffic into buying customers.

9. Affiliate Marketing

Le affiliate marketing is, in fact, one of my favorite digital marketing strategies.

Affiliate marketing can be treated like a sibling to influencer marketing. It also depends on the influence of people to generate sales. This is why you should consider incorporating it into your digital marketing strategy.

What is affiliate marketing?

Basically, affiliate marketing is promoting products and / or services of other creators and businesses in exchange for a commission for each sale made.

But how do you track these sales? ...

You do this by using affiliate links, which are personalized links provided to affiliates. They share the connection with their circles of friends, social networks, blogs, etc., and are rewarded when a sale occurs.