The 5 best email marketing platforms

0 407 7 minutes of reading

In this article, you will find out 5 of the best email marketing platforms as well as their main tools, services and functions.

Email is one of the most powerful tools available for your business.

With email marketing, you can drive engagement and build relationships. Email campaigns also offer a higher ROI (Return on Investment) than any other type of business category. digital marketing. Set up your emails properly and it can be hugely lucrative.

But to have a strategy of email marketing successful, you need to find the best email marketing platform. It helps you manage your subscribers, content, and campaigns.

Most email marketing platforms will have similar characteristics. Therefore, it can be difficult to find the best email marketing program for your business or website.

But what makes one messaging platform better than others? ...

That you create a list mailing from scratch or looking to move to a new vendor, this guide will help you find the best email marketing platform for your situation.

Next, we will see the main features, price, advantages, and possible disadvantages or disadvantages that you should consider.

Let's start!

1. Get a response

GetResponse is more than an email marketing platform. It is an all-in-one solution specialized in marketing automation. And when we say all in one, we really mean it.

With tools and features such as audience targeting, autoresponders, landing page generators, automated emails, advanced analytics, and even webinar software, you can collect leads, put them in the right workflows, and turn them into repeat customers.

An important tool offered by GetResponse is called Autofunnel. It can be used to create sales funnels, get leads, webinars, etc. It is fully automated and very easy to use.

Funnels include things like emails, landing pages, exit pop-ups, marketing automation, Facebook ads, and ecommerce integration. It all depends on your goals and how you want to set them up.

The point is, GetResponse provides all the tools you need to grow your list of subscribers and monetize those contacts.

Once a user enters your funnel, GetResponse automates everything. It's the perfect way to guide customers through the conversion process with multiple digital touchpoints.

GetResponse features and pricing

Let's take a closer look at GetResponse's plans and pricing.

Basic plan: from $ 15 per month

Autoresponders
Unlimited landing pages
1 sales funnel
Unlimited funnels
Sell electronic products

Plan Plus: starting at $ 49 per month

Automation generator with 5 workflows
5 sales tunnels
Contact rating ability
Webinars with up to 100 participants
Software CRM

Professional Plan: from $ 99 per month

Automation builder with unlimited workflows
Paid webinars with up to 300 participants
Unlimited
Sales funnels
Unlimited webinar funnels
Max (company level): personalized pricing
Transactional emails
Dedicated IP
Webinars with up to 500 participants
Consulting services for email campaigns
Dedicated account manager

All of these prices are based on 1000 subscribers. The rate will increase as your list grows.

Why is GetResponse considered the best email marketing platform?

As you can see, even the entry-level plan offered by GetResponse comes with advanced features like autoresponders, conversion funnels, and sales funnels.

All plans come with 220 email templates, 180 landing page templates, 700 form templates, 40 auto funnel templates, 150 integrations, and 24/24 live chat support.

But to get the most out of this software, I recommend the Plus plan, especially if you don't have the CRM software yet.

Instead of just getting email software, you get the benefit of building automated funnels, landing pages, webinars, and lots of other extras that just aren't included with other vendors.

GetResponse offers discounts for annual and 24-month contracts if you pay in advance. At a minimum, you can try GetResponse free for 30 days.

Click here to try GetResponse for free.

2. A Weber

AWeber is a traditional, reliable and very affordable email marketing service.

However, where AWeber really shines is its straightforward pricing structure. The best thing is that you can start using AWeber 100% free.

The free plan has a few restrictions on certain features, but the most important are available. In fact, it's very lucrative for those with small lists (500 subscribers or less).

The price is strictly based on the number of subscribers on your list. Thus, you benefit from the same functionalities whether you have 20 contacts or 20 contacts (when you have a paid plan).

AWeber features and pricing

The platform offers a free plan for 500 subscribers, but for 3000 emails sent per month.

AWeber's pricing starts at $ 16,5 / month and unlocks the full range of features on the platform.

With AWeber, you get all the basic features you expect from an email marketing service:

Over 700 predefined templates
Drag and drop email creator
Email analysis
A / B tests
Registration Forms
Email automation
Third party integrations
Subscriber segmentation

AWeber is the industry leader in email deliverability rates. They make sure your content is optimized to reach your subscribers' inboxes.

Enter here to create a free account on AWeber.

3. Omnisend

Omnisend is an easy-to-use, custom-designed email marketing solution for ecommerce sites. They offer several features like automated messaging and SMS messaging to convert leads into real customers.

They do this one step further than most, combining text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad redirect to ensure you connect with so many customers. as possible.

All of its channels allow segmented campaigns. This means you can target exactly the customer you need for your product or service.

They also have predefined automations for actions your customer might take, such as cart abandonment emails / messages, as well as welcome emails / messages.

Its drag-and-drop thematic template library makes it easy to create stunning branded emails.

Omnisend features and pricing

Their plans and annual prices are based on the number of contacts you have. The good news is, you can start use Omnisend for free.

Here's what it will look like based on 500 contacts:

Free plan - $ 0

Up to 15 emails / month
Omnisend branded email campaigns
Registration forms, boxes and pop-ups
Reports
Standard plan - $ 16 per month
Up to 15 emails / month
Email campaigns
Registration forms, boxes and pop-ups
Reports
Automation and SMS campaigns
Audience segmentation
24/24 email and chat support

Pro Plan - $ 99 per month

Up to 15 emails / month
$ 80 free SMS credits / month
Email campaigns
Registration forms, boxes and pop-ups
Reports
Automation and SMS campaigns
Audience segmentation
24/24 email and chat support
Web push notifications
Custom Facebook audiences
Targeting Google customers
Priority support
Advanced reports

Business plan: personalized prices

Unlimited emails
Free SMS credits
Email campaigns
Registration forms, boxes and pop-ups
Reports
Automation and SMS campaigns
Audience segmentation
24/24 email and chat support
Web push notifications
Custom Facebook audiences
Targeting Google customers
Priority support
Advanced reports
Email migration
Dedicated account manager
Support for deliverability
Custom IP address

Remember: This is based on a contact list of 500. If you have more, the prices will go up.

I highly recommend at least the Standard plan. Just having unbranded emails is worth the cost and you will also have access to their email and SMS automation tools. 24/24 email and chat support is also a must.

Enter here to register for free in Omnisend.

4. Mailer Lite

MailerLite offers you all the essentials for your email marketing strategy.

MailerLite is a great option for anyone who wants a straightforward email marketing platform.

It's also good for teams. No one will be intimidated by this platform, which means that everyone will use the main functions available to them.

The platform still offers automation tools, landing pages, pop-ups, and surveys, so it's not like you're extremely limited. But even everyone's user interface is pretty straightforward.

MailerLite has a drag and drop editor, which makes it easy for anyone to design a high quality message. Segment your subscribers to improve personalization and optimize your campaigns with features like A / B tests.

MailerLite features and pricing

I would recommend MailerLite to anyone who wants a simple, affordable email marketing platform. You can get started with MailerLite 100% free.

Here are the MailerLite prices:

Up to 1 subscribers - $ 000 per month
1 - 001 subscribers - $ 2 per month
2 - 501 subscribers - $ 5 per month
5 - 001 subscribers - $ 10 per month
10 - 001 subscribers - $ 15 per month
15 - 001 subscribers - $ 20 per month
20 - 001 subscribers - $ 25 per month
25 - 001 subscribers - $ 30 per month

Price levels continue to rise between $ 20 and $ 40 per 10 subscribers. MailerLite offers a 30% discount if you sign up for annual billing, making it one of the more affordable options on our list.

There is a free plan for up to 1 subscribers, but it's limited to just 000 emails per month and you don't get all the features. You can use this option as an extended free trial when you are just starting out.

Enter here to register for free in MailerLite.