What is digital marketing and how does it work?

0 580 7 minutes of reading

In this article, you will find out what digital marketing is, how it works, what it is used for and what are the advantages of applying it in your business.

Marketing has always been about connecting with your audience in the right place at the right time. Today that means you have to meet them where they already spend time: on the internet.

Let's start!

What is digital marketing?

Have you ever wondered what all this digital marketing is and why has this practice become so popular lately? ...

When we talk about marketing or marketing, we are basically referring to the practice of selling to a large audience, and digital marketing is just that, but digitally.

Digital marketing encompasses all marketing efforts that use an electronic device or the Internet.

Businesses take advantage of digital channels such as search engines, social media, email, and other websites to connect with current and potential customers.

Benefits of using digital marketing for your business

While traditional marketing may exist in the ads print, telephone communications or physical marketing, digital marketing can occur electronically and online ...

This means that there is endless possibilities for brandsIncluding of opportunities to marketing by e - mail, video, social media or website.

Digital marketing is vital for your business and brand awareness. Almost all brands have a website. And if they don't, at least they have a social media presence or a digital advertising strategy.

Digital content and marketing are so common that consumers now expect and trust them to learn more about brands.

Brands compete with digital marketing tactics

Simply put, to be competitive as a business owner you will need to embrace certain aspects of digital marketing.

Because digital marketing has so many options and associated strategies, you can get creative and experiment with a variety of marketing tactics on a budget.

With digital marketing, you can also use tools such as analytical dashboards to monitor the success and return on investment (return on investment) of your campaigns more than with traditional promotional content, such as a banner ad. printed.

How does digital marketing work in a business?

Digital Marketing is defined as using many digital channels and tactics to connect with customers where they spend most of their time: on the Internet.

From the website itself to a company's online brand assets - digital advertising, email marketing, online brochures, and more. - there is a range of tactics that fall under "digital marketing".

The best digital marketers have a clear idea of how each digital marketing campaign supports their overall goals ...

And depending on the objectives of your digital marketing strategy, marketers can support a larger campaign through the free and paid channels available to them.

Examples of digital marketers in action

A content marketer, for example, might create a series of blog posts to generate leads from a new eBook the company recently created.

The company's social media marketer could help promote these blog posts through paid and organic posts on the company's social media accounts.

The email marketer creates an email campaign to send more information about the business to those who download the eBook.

How does digital marketing work?

Here is a video of our Youtube channel which covers some of the most popular channels in digital marketing:

Now that you know what digital marketing is in basic terms, it's time for us to talk about the different methods that exist for doing digital marketing and how each of them works.

Here is a summary of some of the most popular types of digital marketing most common and channels involved in each:

Search Engine Optimization (SEO)

SEO (Search Engine Optimization) is the process of optimizing your website to 'rank' higher on the results pages of search engines such as Google or Bing, thereby increasing the amount of organic traffic ( or free) that it receives from your website.

Channels that benefit from SEO include websites, blogs, and infographics.

There are several ways to approach SEO for generate traffic qualified to your website and there are also many SEO tools that make your job easier. These include:

On-page SEO

This type of SEO focuses on all of the content that exists "on the page" when you visit a website.

By researching keywords for their search volume and intent (or meaning), you can answer readers' questions and rank higher on the search engine results pages (SERPs) that produce those questions.

Off-page SEO

This type of SEO focuses on all the activity that takes place "off page" when looking to optimize your website ...

Ask yourself:

What activity that is not on my own website could affect my rankings?

Back links

The answer lies in inbound links, also known as backlinks. The number of publishers that refer you and the relative "authority" of those publishers affects your ranking for the keywords you are interested in.

By networking with other publishers, writing guest posts on these websites (and linking them to your website), and generating external attention, you can get the backlinks you need to move your website in all good SERPs.

Technical referencing

This type of SEO focuses on backend of your website and how its pages are coded.

Image compression, structured data, and CSS file optimization are all forms of technical SEO that can increase your website's load speed, which is an important ranking factor in the eyes of search engines like Google.

SEMrush

SEMrush is considered the best SEO (Search Engine Optimization) tool on the market, proof of this is the multiple awards it has won (as shown in the image above).

Semrush offers an endless number of SEO resources to improve the quality of your website and climb in search engine results such as Google or Bing, among many other tools.

You can try free of charge all the amazing features of SEMrush .

Content Marketing

Content marketing is the creation and promotion of content in order to generate brand awareness, traffic growth, lead generation and actual customers.

Channels that can play a role in your content marketing strategy include:

Blog articles

Writing and posting articles on a business blog helps you demonstrate your industry expertise and drive organic search traffic for your business ...

Ultimately, this gives you more opportunities to convert website visitors into leads.

WordPress

If you want to start your own blog from scratch and don't have any experience, I recommend you give it a try WordPress...

WordPress is by far the most widely used CMS (Content Management System) platform in the world. It has a wide variety of templates, it is 100% free and easy to use.

If you want to learn how to build your website from scratch, read our step by step guide.

Electronic books and technical documents

Long-lasting eBooks, white papers, and similar content help further educate website visitors.

It also allows you to trade content for a reader's contact information, generate leads for the business, and grow people along the buyer's journey.

Infographics

Sometimes readers want you to show, not say it. Infographics are a form of visual content that helps website visitors visualize a concept that you want to help them learn.

Social media marketing

This practice promotes your brand and content on social media to increase brand awareness, drive traffic, and generate leads for your business.

Channels you can use in social media marketing include:

Facebook.
Youtube.
Twitter.
LinkedIn.
Instagram.
Snapchat.
Pinterest.
Other.

Digital Marketing on YouTube

YouTube is one of the most used platforms for digital marketing. If you plan to create a youtube channel or already have one, you can use it to attract potential customers to your business for free and also for a fee ...

If this is your case, you can try TubeBuddy , which is considered the best tool for YouTubers.

With TubeBuddy installed in your browser, you will have access to a variety of tools to grow your channel extremely quickly!

TubeBuddy es una herramienta que te permit hacer cosas como optimizar tu SEO in YouTube ( labels, description and titles of all videos, entre otras cosas), crear miniaturas de calidad, notas, búsqueda de palabras claves, recomendaciones, análisis de otros canales, and much more…

Can you register 100% free on TubeBuddy in you making here .

PPC Marketing ( pay-per-click)

PPC is a method of driving traffic to your website by paying a publisher for every click on your ad. Among the most common types of CPP we can cite Google Ads et Microsoft Advertising...

These search engine platforms allow you to pay to display your ads at a "per click" price. Other channels where you can use PPC include:

Paid ads on Facebook

Users can pay to personalize a video, image post, or slideshow, which Facebook will post to the News Feeds of people who match your business audience.

Twitter ad campaigns

Here, users can pay to place a series of posts or profile badges in the news feeds of a specific audience, all dedicated to achieving a specific goal for your business ...

This goal can be to get web traffic, more Twitter followers, participation in tweets, or even app downloads.