How to create a YouTube channel?

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In this article you will learn step by step how to create a youtube channel. You probably already know that creating videos gets a lot easier and cheaper over time. This means that there is a great opportunity for your business on YouTube.

Read this if you are a beginner and want to have your own personalized YouTube channel! ??

Let's start!

How to create a YouTube channel

If you have a Google Account, you can watch, share, and comment on YouTube content. But Google Accounts don't automatically create YouTube channels. However, creating a new channel is a quick and easy process.

How to Create a YouTube Channel in 3 Steps

To begin the process of creating your YouTube channel, you will need a Google account. Remember that a Google account is the same one that you can use for services like Gmail, Google, YouTube, etc.

Step # 1: Go to YouTube and Login

Go to YouTube.com and click "Login" at the top right corner of the page:

Then, sign in with the Google account you want to link your channel to ...

Step # 2: Go to YouTube Settings

In the upper right corner of the screen, click on your profile icon, then click on “Create channel”.

Step 3: Create your channel

You will then have the option of creating a personal channel or a channel with a personalized name.

For this example, we'll choose the 'Use a custom name' option, which is recommended for small businesses and brands:

Then you need to give your channel a name ...

As you can see, in the settings of this step, creating a new channel name will also create a new Google Account with your own YouTube settings and history.

This account is nested in your main Google account and can be fully managed from Google settings. This is very useful because you can use this new account to like and comment on other YouTube videos and participate in YouTube as a brand.

Personalize your YouTube channel more from the start

After this step, you will have the option to further personalize your channel. You will see options for:

Upload a profile picture.
Add a description of your channel.
Add links to your sites: This can include custom links to a website or blog, as well as social links to Instagram or Twitter.

Then you need to fill in all the information and create the channel layout to make your page amazing.

How to design a YouTube channel

The YouTube channel layout is basically the background image for your channel.

The channel layout shows up prominently on your YouTube channel, which means it is absolutely vital for any YouTube channel to use a custom layout to share your personality or more about your brand with your audience.

Here is an example of the layout of the chain VidIQ in Spanish :

Use your channel design to reinforce your brand, mentioning your tagline and displaying your URL, logo or whatever you feel is appropriate.

Here is another example of a personalized YouTube channel cover. The following image shows the cover of the YouTube channel SEMrush in Spanish:

Okay, now that you have a few options in mind for what your channel's layout might look like, here's what you need to know to create an optimal layout ...

The perfect sizes for your chain design

The best place to start designing your channel is to use an optimal frame size that works across multiple devices. For best results, YouTube recommends uploading a single image of 2560 1440 pixels x.

Minimum width

2048 x 1152 pixels. This is the 'safe zone', where text and logos are guaranteed not to be cut off when viewed on different devices.

Maximum width

2560 x 423 pixels. This means that the "safe zone" is always visible; areas on either side of the channel layout are visible depending on the size of the viewer's browser.

File size

6 MB or less is recommended .

YouTube is available on many different devices, from the small one like an iPhone to the large one like a 60 inch TV. On TVs, the channel layout appears in the background, behind your channel content. On desktops and mobile devices, it appears as a banner at the top.

Tools to design your YouTube channel

YouTube provides a channel layout template to help you find the perfect layout for your channel layout and how it will look on all platforms. You will see a pattern like the following:

Today the easiest way to get started with your channel layout is to turn to a free image maker like Canva ou Adobe Spark. These tools have ready-made YouTube templates that you can quickly customize to your liking.

Tips for designing your YouTube channel

Here are two tips that will help you create your channel design:

1.- Make sure the text and logo are in the "Safe" area

The safe area for text and logo is the 1546 x 423 pixel space in the center of the YouTube channel layout template (see “Safe Area” template above). This is the area that will be displayed on YouTube when your channel is viewed on desktop screens.

Traditionally, parts outside the safe zone are at risk of being obscured or unreadable due to overlapping social links or profile pictures.

Make sure that all important information, such as branding, text, taglines and key images are in the secure space so that they always appear as part of your channel's layout on all electronics.

2.- Consider the links on your cover

YouTube allows you to add links to your channel and these are displayed in the lower right corner of your cover ...

When creating your channel layout, it's important to think about how much space these links take up and make sure nothing important (like logos) takes up that space in your layout. .

The fastest way to design your YouTube channel

Are you one of those people who would rather pay to have someone else do the work for you? ...

In this case, the best thing to do is to go to Fiverr. It's one of the greatest networks of freelancers in the world.

At Fiverr you will find all kinds of services, including graphic design services. You can pay subject matter experts to do your cover for YouTube, social media, your brand logo, etc.

Entrez here to learn more about Fiverr in Spanish.

How to add your design to your YouTube channel

To customize your channel layout, just click the Customize Channel button at the top right of your panel in YouTube Studio:

Once you click on this link, you will be taken to another editing screen where you can edit the different parts of your profile. There should be a blue button in the center for “Add Channel Layout”.

After that, you will see a pop-up window which gives you the option to upload your own custom channel layout. If you wish, you can also choose to use one of the YouTube templates from the “Gallery” or choose to upload one of your photos from Google.

Adjust Image

Once you've uploaded your channel design, YouTube will show you a preview of how it will look on TV, desktop, and mobile.

At this point, you might want to adjust the cropping of your image to make sure everything is aligned properly. The crop tool can be accessed by clicking on "Adjust crop".

This clipping screen is very useful for checking what your design will look like on different platforms. The bright section in the middle of the grid shows you the content that will be displayed on mobile and desktop devices and the rest of the image shows the image that will be displayed on TVs.

Once you are happy with how your cover looks, click "Select" and your channel design will be added to its channel and saved.

How to add your channel icon (profile picture)

Each channel also has space for an icon / profile photo. This is the icon that appears next to your videos and channel on all YouTube pages. The key here is to select something that looks good in very small resolutions; many brands choose to use their logo here.

Your channel icon should be 800 x 800 pixels and one of the following formats: JPG, GIF, BMP, or PNG (no animated GIF).

To update your channel icon, go to your channel's home page and hover over your current channel icon until the edit icon appears. Click on this icon and you can upload a new profile icon.

Customize a YouTube channel

Here are 5 tips to get your YouTube channel off to a good start from minute 1:

# 1: Optimize your channel description

YouTube gives you space on your channel to write a little bit about your brand and the content you share on YouTube. The description is limited to 1000 characters, so you have some room to get creative here.

Your channel description text will not only appear on your channel page. It is indexed by search engines and may also appear on YouTube in suggested channel categories and search results.

A good tactic is to include mots - Keywords relevant and calls to action in the first few lines of your description.

Here's an example of a great description from VidIQ's YouTube channel in Spanish:

# 2: add links to your channel

You can have up to five links appear on your channel banner. Let's see how you can do it easily:

How to add links to your channel in 4 easy steps:

1.- Click on the “Customize channel” button on your channel's home page.

2.- Next, click on the gear icon in the upper right corner, just below the cover.

3.- You will see a light box for configuring channels. Here you need to activate the option titled "Customize your channel design":

Now that you've enabled customizations on your channel, go back to the homepage and you'll see the 'Edit Links' option in the settings menu on your homepage.

“Edit Links” will appear when you hover over the edit icon in your YouTube channel layout.

4.- Click on the “Edit links” option and you will be directed to the “About” section of your channel. Here you will have the option to add links and choose how many are displayed on your cover.

# 3: add a channel trailer

As soon as visitors land on your channel, you can give them an idea of what kind of content your channel covers and why they will want to subscribe and watch your videos. A channel trailer is the perfect way to do this.

A short, straightforward teaser can be a great way to introduce your content to people. It should grab attention as soon as it starts up.

It's also important to think about what description you add to this video, as it appears prominently on your channel's main page.

(These trailers only appear to people who haven't yet subscribed to your channel.)

# 4: Add your details

If you use YouTube as a business or creator, it can be helpful to have your contact details handy for anyone interested in your work. YouTube has a section on each channel profile for you to list your contact details for business inquiries.

You can find it in the "About" section of your channel. To find it, go to your channel's home page, click “About” in the navigation, then scroll down to “Details”.

Give a touch of professionalism to your channel

Adding your email address can be a great way for your fans and customers to contact you. But it's much better if you have your own web domain with your associated business email address.

You can get your own domain in order to have an email from your brand (ex: [email protected]). It will add a touch of professionalism to your brand. For this purpose, Bluehost is the best option I can recommend (considering the price-performance ratio).

# 5: learn the basics of SEO

There are many important concepts to keep in mind if you want your videos to be viewed, but perhaps the most important is the YouTube SEO.

Le SEO (Search Engine Optimization) is basically the practice of optimizing your content to improve their search engine rankings. And when it comes to uploading videos to YouTube, it all applies. If you don't consider it, your competition will and will have an advantage over you. It is that simple.

Optimize the SEO of your images, videos and designs

La best thing to do for this is to install a tool that helps you learn the basics to optimize your videos and channel. For this, the two best tools on the market are VidIQ et