How to make a landing page?

0 473 10 minutes of reading

Today I bring you a guide on the way to create easily a effective landing page, whether on free platforms like WordPress or on other paid platforms.

If you already have a website, great! You've already done all the hard work. Now, the best thing you can possibly do is drive traffic to your website and make sales, right? But how to achieve it? ...

The answer is simple:

With high converting landing pages.

Read this entire article if you want to learn a method to get the most out of every visit you get and get leads for your business.

Let's start!

What is a landing page?

A landing page is a page created solely for use in connection with digital marketing and / or advertising efforts.

Basically, this is a landing page where you direct your audience and / or new visitors when they click on one of your links. Usually the landing page is the first thing a visitor will see on your site, and that's where its importance lies.

What are landing pages used for?

A landing page is not a landing page. It does not link to other pages on your site and does not normally include a navigation bar. Because its purpose is not to distract your potential customer.

In fact, the sole purpose of a landing page is: conversion.

What is a landing page conversion?

We talk about conversion when the action that we seek from the visitor during the interaction with your landing page is specified. A conversion can be, for example, getting a subscription, signing up, free downloading, etc., depending on what you are promoting.

Next, let's examine a example landing page.

The image below shows an Amazon Prime landing page. The purpose of this page is to: inform you about the product and encourage you to register to the free trial by clicking on the blue call-to-action button:

Landing page vs sales page

The main difference between a landing page and a Page of sale is this: the purpose of a landing page is to get data about visitors. It can be used for several purposes such as those mentioned above (registration, subscription, download, etc.).

On the contrary, a sales page is ONLY intended to generate a sale.

Why do i need a landing page?

Landing pages are an essential part of your marketing and sales strategy because they help you increase your conversion rates and lower your cost of acquiring a potential customer or selling.

Capture leads the easy way with landing pages

You can spend your entire budget on outgoing contact lists and sales teams, or you can sit back while potential customers come to you, just creating an effective landing page. And not just any potential customer, but also quality leads.

An advertising and informative ad that gives you the opportunity to explain your unique offer and validate the user who clicked is a much more effective way to inform and fascinate them with your proposition.

When you create a landing page that details, sells and demonstrates the benefits of your product or service, adorned with powerful videos, audio or images, you will surely end up with a campaign to capture leads.

Landing pages are extremely effective and efficient advertising

Landing pages are the most effective and efficient type of advertising you could want. No matter how much time, money, and effort you put into your ad campaign, it's always an investment. And you deserve the best possible feedback.

Landing pages help you rank higher locally

Did you know that according to ThinkWithGoogle, "18% of local searches on smartphones led to a purchase in one day compared to 7% of non-local searches"?

It's pretty big, isn't it?

Google also pays attention to user intent

This makes sense if you think that Google is now gravitating towards user intent and not just the keywords that users are looking for, making it almost mandatory, especially for small businesses, to focus on pages. of local destinations.

So if you want your site to rank higher when people search locally and need more local customers, the way is to create local content that speaks directly to your visitor's heart.

A quick way to do it?

It starts with optimizing the design and ranking of your landing page for its surrounding area, making it easier and faster for your target audience to find you.

Provide a better user experience with your landing pages

Each user is unique and wants to be treated that way. So leave the care to landing pages, as they are the best for connecting with your audience on a deeper level.

When properly personalized, a landing page can find your potential customer wherever they are in their customer journey and help you advance your relationship with them effectively and at scale.

Increase your credibility

Plus, a high converting landing page increases your credibility. And this is something that should not be ignored. Creating the perfect landing page should serve as a compelling and unique problem solution for every visitor.

If the landing page matches their needs, they will trust your website and it will be the start of a new relationship based on thought leadership and trust.

How to create an effective landing page

Do you prefer audiovisual content?

Here's a short video on how to easily create an effective landing page:

To create a high converting landing page, you don't need any specific knowledge. In fact, it is extremely simple. Just follow these 10 steps to create an effective landing page quickly and easily:

How to Create an Effective Landing Page - Step # 1: Create a Customer or Person Avatar

You need to know who your target audience is. It is so easy. You need to know their personality, age, habits, budget, and other characteristics that will help you "sell" your product or service the right way.

That's why you need to create a buyer persona or avatar first before you actually start with your landing page.

Once you've done that, you're ready to design a landing page that suits your needs and designed for conversion.

One person is your ideal target audience

When defining your target audience, you should include basic characteristics such as age, education, career, as well as more specific information such as their highest priorities, favorite quotes, and whatever else you like. can think of that could be related to their arrival on your website.

All of the above requires doing customer surveys and in-depth online research. Of course, Rome was not built in a day. We will therefore have to go into the trenches and do some tests. But fear not. Your data will guide your success!

How to Make an Effective Landing Page - Step # 2: define your goal

Before you start building your great landing page, you need to know WHY you want to build it in the first place. In other words, what will be your landing page's call to action? This applies to:

Fill out a form.
Complete a survey.
Sign up for a free trial.
Download a free eBook.
Order a product.
Attend a webinar.
Provide contact details.
Get a discount voucher.
Get access to a free trial.
Subscribe to a newsletter by e-mail.

Why is it important to have only one goal?

Achieving a singular goal is important both because it minimizes the number of options you give your visitors and because it's much easier to create a truly effective landing page.

How to create an effective landing page - Step n ° 3: target the right keywords

It can take a long time, but if you want the best results, you'll love keywords. And you have to choose them correctly for the search engines to rank your page.

Keep in mind that long tail keywords are hit harder than shorter keywords, give you higher rankings, and often produce a higher ROI (return on investment).

So I advise you to focus on more specific terms. This way, you will attract exactly the audience you are looking for and take you one step closer to the point of purchase.

Start by making a list of terms relevant to your page. To learn more about this, read our full article on keyword research.

How to Create an Effective Landing Page - Step # 4: write an attractive headline

First and foremost, your headlines should grab the reader's attention. In many cases, people will not read the body of your text and will only "scan" your content.

The words are strong. And believe me, if your product or service is unique, that is enough.

The best thing to do, then, is to get straight to the point. Your title should be simple and clear.

It should be clear to the visitor what exactly they'll get if they click the call to action on your landing page.

Let's look at another example. Then you will see a Spotify landing page. Pay attention to the title:

As you can see, this Spotify landing page has a clear and precise title, followed by text and a call-to-action button. It cannot be very simple.

How create a Effective Landing Page - Step # 5: Create a compelling call to action

The CTA (Call to Action = Call to Action) is the little button on your landing page that invites your visitor to take action.

Whether it's a free trial, discount coupon, or signup form, you should have a button that prompts the visitor to subscribe, download, buy, or whatever you want. accomplish.

Easy to win

Your visitors have the power. But no patience, and they won't want to waste your time. So get them the message and do it fast. How? ...

Keep it simple. Don't use fancy words and puns that no one will understand. Instead, use plain language and a clear message that helps your visitor take action, as shown in the following image:

In our example of this Spotify landing page, the call to action is the button that says "GET SPOTIFY FREE". You might already realize that you don't have to use a lot of text or fancy words to get subscriptions. On the contrary, simplicity in this case is your best ally.

Precision means confidence

Your visitors want to know what you are doing and what you want them to do.

Having a direct call to action that doesn't make them hesitate to hit that button and leave your page will get you more leads than you imagine.

When designing a call-to-action button, make sure it grabs the visitor's attention. You can do this by using bright and vibrant colors that stand out.

If you like duller colors, your button should contrast with the images, text, or any surrounding background color.

How to Create an Effective Landing Page - Step # 6: use visual content

I know you don't need to listen to me that a picture is worth a thousand words. But there you have it. I said it. And there are no regrets because it is a truth that should never be underestimated.

According to a 2018 Microsoft study, the average attention span is 8 seconds.

8 seconds!

And who is your best friend when it comes to getting a human's attention?

Images and videos.

Is it important to include images and videos on my landing pages?

Visual aids are faster and easier to understand, they reinforce your message and influence the behavior of your visitors on your landing page. Which of course means improved conversions!

By using the right visual content, you direct your visitor exactly where you want them to look and ultimately take action. Plus, they can smartly replace text!

How to Create an Effective Landing Page - Step # 7: link your landing page to your ad

An optimized banner ad is not enough. You need to connect it to a powerful landing page or all your efforts will be wasted.

So when creating a landing page, make sure that your advertising banners direct your visitors to the right place instead of confusing them by bringing them to your homepage.

Because they don't know what to do with it!

How to Make an Effective Landing Page - Step # 8: Include social proof

The image shows an example of testimonials used as social proof on a TubeBuddy landing page. The purpose of this is to generate more credibility for the visitor to subscribe or purchase the product or service.

A 2018 consumer survey by Bright Local found that "91% of consumers trust online reviews as much as personal recommendations."

It shows how social proof can influence a buyer.

Whether it's a product or a service, social proof can guide a visitor through your sales funnel to convert it.