The best free digital marketing courses

In this article, you will find out the best free online digital marketing courses (with certificate included) at SEMrush Academy in Spanish.

Did you know that currently, you do NOT need to spend large sums of money on an MBA to learn digital marketing basics? ...

It's like that!

There are currently many resources on the web to educate you on the many aspects and specializations of this constantly evolving field.

Today you will get to know the SEMrush Academy in Spanish in detail. Whether you want to learn the digital marketing for the first time, whether you are a small business owner or a seasoned entrepreneur, you will surely find something in this online digital marketing course platform that interests you.

Let's start!

What is SEMrush Academy in Spanish?

SEMrush Academy is the online digital marketing course platform of the company SEMrush (one of the best tools of SEO of the market).

At SEMrush Academy, you can take free digital marketing courses in Spanish (with certificate included) in all basic areas of digital marketing.

Who is SEMrush Academy for in Spanish?

People new to digital marketing would benefit from the basic online courses offered by SEMrush Academy. However, if you're already in the industry, more specific and advanced courses can help keep you up to date with the latest trends and tools.

Why study at SEMrush Academy?

SEMrush is an SEO tool that includes multiple digital marketing features that have proven to be an asset for businesses ...

These plugins and marketing features help users and businesses to better reach their audience and achieve better marketing return on investment (ROI).

By learning marketing at SEMrush Academy, you can be sure that you will learn from the highest level experts in the field. The proof is that:

SEMrush is a highly award-winning tool and has been repeatedly named the # 1 SEO Tool.

To learn more about this great SEO tool, read our full review of SEMrush in Spanish.

Opinions and reviews of SEMrush Academy in Spanish

While there aren't too many reviews online, people generally praise SEMrush Academy as a resource for improving digital marketing skills.

1.- Mobidea Academy has included them in its list of the best SEO trainings in 2020.

2.- A G2 examiner reported that:

“SEMrush Academy is a great help for those learning to use SEMrush for keyword research, competitive analysis, domain analysis, etc.” "

3.- An official at digital marketing agency Exposure Ninja said he uses the program to train his new employees. She noted:

“SEMrush Academy is one of the best courses available. At the very least, I've put all of my new content marketing ninjas into basic SEO courses with Greg Gifford.

Features of the SEMrush Academy

The courses don't just focus on SEO. You will find courses in all basic areas of digital marketing.

There are also courses that focus on using the SEMrush tool itself. Needless to say, this is a huge plus if you are or plan to be a SEMrush subscriber. This way you will get the most out of what you pay for.

How to start a course at SEMrush Academy

To start a course at SEMrush Academy, all you need to do is register for free on the website, select the course you want to take and the tour is cheek !

Most of the learning at SEMrush Academy is done through video tutorials.

SEMrush Academy courses are fully booked. This is evident in the wide range of course categories, from PPC marketing to the keyword research for SEO.

What is the structure of the SEMrush Academy courses in Spanish?

Each course has a basic structure. Each main topic is divided into subtopics, so that you will go deeper into each topic step by step. Basically, everything is well organized.

You end a lesson by watching a three to six minute video, reading some more, and taking a short quiz.

If you are already familiar with some concepts, you can skip videos to keep moving forward (if you want). There is a recap section at the bottom with the transcript of each video lesson, so you can read on too.

Whenever you take a digital marketing course at SEMrush Academy, you will receive a certificate with your name for your effort, which you can download as a PDF, post to your LinkedIn profile, or simply place it on your resume.

Do I have to take an exam to get my certificate?

Yes, in order to obtain your certificate you will first need to pass the exam for the course in question.

The exam system is quite simple: you will answer several multiple choice questions with a time limit. The number of questions and the time available will vary depending on the course. You need to get at least 70% to be successful. Then you will receive your certificate with your name on it.

What courses are offered at SEMrush Academy?

SEMrush Academy offers courses on the fundamentals of SEO, SEM, PPC, Content marketing, competitive analysis and keyword research, technical referencing, link building , etc.

At SEMrush Academy, you can take online courses in all basic areas of digital marketing. Here are some of the specific courses and content that you can learn and develop by taking the SEMrush Academy courses:

SEO Techniques Course

SEO techniques are constantly evolving, which means you need to stay up to date on new methods used by search engines to rank your content and websites.

Some SEO methods will always be beneficial, but others are relatively new and need to be personalized before they are considered useful for a business.

This course will teach you how to create a website useful for visitors and how to optimize the site for voice search. Voice search is a new feature that many are using to help customers quickly find what they need.

People who choose to take this course will learn to focus on topics rather than keywords. While keywords are essential, topics play an important role.

You will learn how to focus on both creating stellar website content and how and when to go into detail with your website content and build backlinks.

Content Marketing Course

Content marketing involves the creation, publication and distribution of content for the target audience of a business. With the help of this course, you will learn how to create a digital marketing strategy successful with content to attract customers to your websites and get them to make purchases.

Students who choose to take this course are able to produce content that is engaging, relevant, and consistent with a subject or topic. given time slot.

PPC (Pay Per Click) course

PPC is Pay Per Click and is often referred to as cost per click or also SEM (Search Engine Marketing = Search Engine Marketing). This course will teach you how to master PPC techniques to drive more traffic to a website.

Find out how to create of extensions of announcements of high quality on platforms such as Google Ads or Microsoft Advertising that entice potential customers to access your ad and learn more about the services or products offered by your business.

Remarketing is a beneficial skill that you will learn in this course that will teach you how to retarget your audience and highlight your efforts to generate web traffic and evolve with different trends.

Social Media Marketing Course

Le social media marketing is one of the most popular types of marketing.

If you take this course, you will learn how to use social media platforms, such as Twitter, Facebook, YouTube, Instagram, to promote different products and services and how to create a marketing plan and implement it within a business to achieve the desired results.

Students who enroll in this digital marketing course will learn how to increase website traffic, drive conversions, create and improve brand identity, increase brand awareness, and improve audience engagement.

What are the best free digital marketing courses offered by SEMrush Academy?

All the courses are quite good (I have taken several of them personally). But if I had to recommend one in particular, I recommend the following 2:

Course "Foundations of Content Marketing with Fernando Angulo" 

In this course, you will learn about the inner workings content marketing and you will learn through a series of video lessons how to use content to complement and promote your brand.

Fernando Angulo is Communications Manager and Digital Strategist at SEMrush. With it, you will discover the fundamental concepts of content marketing.

Each module focuses on various aspects of content marketing, such as reaching your target audience, achieving your marketing goals through various content vehicles, and competing with the best players in your industry.

Competitive Analysis and Keyword Research Course with Prof. Marcos Ramos

Understanding your competitors' strategies and identifying their strengths and weaknesses is an essential first step in building your own SEO strategy.

It is very important to always be aware of what your rivals have done, to study their best practices and to learn from their mistakes to avoid repeating them. In this course from Professor Marcos Ramos, you will discover the techniques and tools needed to to lead to well one keyword research and competitive analysis.

Recommended reading:

The best tools for SEO

Conclusion

The SEMrush Academy courses are definitely an excellent springboard into the world of Digital Marketing and more specifically SEO.

If you're new to digital marketing and don't know where to start, SEMrush Academy is a great place to start.

On the flip side, if you're already an SEO and digital marketing expert, SEMrush Academy can help you brush up on the basics and maybe keep up with the trends. Either way, you can get something to your advantage!

Whether you use SEMrush as an SEO tool or just want to learn more about digital marketing, SEMrush Academy's free courses offer a wealth of knowledge.

Best Free Digital Marketing Courses - Final Thoughts

Since there is a lot to take with SEMrush Academy SEO courses, it may take some time to review them all. Thus, you will have access to many hours of training in Digital Marketing.

SEMrush has been recognized by the research community around the world and won several accolades as the best SEO software.

Also take the opportunity to get an official certification from a reputable company!

SEMrush Academy in Spanish vs Moz Academy

A direct competitor of SEMrush is Moz, an SEO tool that also has your digital training platform: Moz Academy.

Compared to Moz Academy, SEMrush Academy is MUCH better. The reason? Very simple:

SEMrush Academy is 100% free.

On the contrary, at Moz Academy you will have to shell out a few hundred dollars for the courses. The only free lessons are on how to learn Moz Pro.

SEMrush Academy offers a wide variety of free, high-quality Spanish courses and rewards you with a certificate for your hard work ...

And the course content is valuable for anyone looking to enter the world of digital marketing and NOT just those who pay to use the SEMrush tool.

Click here to access the SEMrush Academy website

The best free digital marketing courses - Knowledge sharing

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You have reached the end of our article on the best free online digital marketing courses from SEMrush Academy in Spanish. Take advantage of the educational material that you can get for free on this platform to deepen your knowledge.

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