The best tools for SEO and SEM
Today we will see a list of 5 best SEO tools (free and paid) that will help you quickly improve your analysis and your performance in SEO and SEM.
Mastering the art of SEO can be difficult, especially if you are just starting out. Fortunately, finding the best SEO tools is easy - you don't have to try them all one by one, you just need to find the one that's right for you.
Do you want to find once and for all a quality tool to help you apply SEO to your website? ...
Read this article cover to cover to discover the 5 best SEO tools that have the power to dramatically improve your SEO performance and take your strategy to the next level. digital marketing au higher level!
Let's start!
Do i need SEO tools?
SEO tools save you a LOT of time when keyword research and data analysis. With these tools, you can see what is working and which parts of your strategy could benefit from some tweaking.
The best SEO tools also provide reports on how you stack up against the competition and where the best opportunities lie. In addition, they allow you to measure search performance in countries, regions or languages ...
SEO tools help you improve your SEO strategy and search engine performance
But not only that. If you manage multiple websites, SEO tools can help you gauge the performance of each site on the fly.
Many entrepreneurs with multiple websites end up putting a large amount of data into spreadsheets and analyzing it manually. But it quickly becomes overwhelming and increases the risk of the reports being inaccurate.
Fortunately, you can use SEO tools to save hours of effort and generate accurate reports with one click and to continuously optimize your website and your entire SEO strategy, SEM, etc.
# 1: SEMrush
SEMRush is an extremely comprehensive SEO tool that will help you optimize your marketing workflow. Covers: SEO, SEM, CPAP, medias social , content marketing, competitive research and reports.
SEMrush is one of the most popular and effective SEO and SEM tools. Includes everything you need to improve your SEO. It has over 6 million users, including many of the world's largest brands.
Some of the over 6 SEMrush users are: eBay, Philips, HP, Tesla, IBM, Walmart, Quora and many more.
A pretty impressive list. It's fair to say that SEMRush is one of the most popular and purchased tools in the industry.
According to the SEMRush website, "SEMrush is recognized as the best SEO suite according to the 2019 US Search Awards, 2019 MENA Search Awards and 2019 SEMY Awards. It is also the best digital tool, according to the 2019 Interactive Marketing Awards."
How can I use the SEMrush tool to improve my analysis and performance in SEO and SEM?
Backlinks audit
When you need to do a backlink audit (backlinks = links pointing to your website), SEMRush is your best option.
With this tool, you can generate a full report of the backlinks of your competitors and compare them with those of your websites up to 5 domains.
Additionally, this feature can help you uncover backlink opportunities and clean up your link profile.
SEMrush for keyword research
Keywords are an EXTREMELY important part of marketing that must be understood in order to apply good SEO practices to a website. When a person does a search, they use keywords to find relevant search results, and that's where SEMrush can help ...
SEMrush uses the artificial intelligence and gigantic database which will provide you with information to improve your search engine ranking. You can so find keywords for your SEM, SEO campaigns, content ideas, etc.
Enter here to try SEMrush for free
# 2: MOZ Pro
According to the website of MOZ, Moz Pro is considered " the proven all-in-one SEO toolkit Which will provide you with SEO solutions to be successful.
Moz Pro is an SEO tool that includes: site audits, rank tracking audits, site crawls, backlink analysis, keyword research, etc. Offer a free trial.
An abbreviated list of Moz Pro features includes site audits, rank tracking audits, site crawls, backlink analysis, keyword research, and more.
By signing up for MOZ Pro, all plans include full access to MozBar (SEO Toolbar for Chrome), keyword tracking on various search engines, SEO information, personalized tour, and online support. 24 hour line.
How can I use the MOZ Pro tool to improve my SEO and SEM analysis and performance?
When you need to fix common SEO issues, try MOZ Pro. When you use MOZ Pro to create a site audit and analysis, it will help you find these SEO issues and also show you how to fix them.
For example, MOZ Pro will watch for broken redirects and missing title tags. Finally, it will also help you prioritize issues to make sure you are dealing with the ones that need your immediate help.
#3: SpyFu
Spyfu is aresearch analysis toolwhich offers SEO search, PPC search, keyword research, SERP checker, and domain overviews. One of the most popular features is SpyFu.
SpyFu is a search analytics tool that offers SEO, SEM, PPC, Keyword Research, SERP Checker, and Domain Insights. It is also considered to be one of the best SEO tools.
By adding this tool to your kit, you will be able to search for any domain and discover all the places where the domain appears on Google.
As it appears on SpyFu's website, when you do this you will be able to see "all the keywords they bought on Adwords, every organic rank, and all variations of" Classified over the past 14 years ”.
Additionally, you will be able to learn how to login to these domains, find traditional and online methods such as social media, email, phone, and address.
How can I use the SpyFu tool to improve my SEO and SEM analysis and performance?
SpyFu for keyword research
SpyFu can be particularly useful when researching keywords. For example, you want to know which keywords are ranking your competition to generate keyword ideas for new content. When using SpyFu, all you need to do is enter your web domain and compare it with your competitor's domain ...
After getting this information, you can generate new content that will target the top performing keywords.
SpyFu for PPC (Pay Per Click) campaigns
In terms of PPC campaigns looking for optimizations, SpyFu can help you determine unnecessary keywords to remove and update them with new keywords that outperform old keywords.
#4: Ahrefs
As described on the site Ahrefs, this tool is also a " all-in-one SEO toolkit »Where you can optimize your website, analyze your competitors, study your customers' research, analyze the best performing content of your niche and track your progress in the leaderboard.
Ahrefs is a great all-in-one SEO tool that you can use for several functions like: competitor analysis, keyword research, etc. Ahrefs offers a trial run to experience the program.
How can I use the Ahrefs tool to improve my SEO and SEM analysis and performance?
Suppose you are planning to create your own blog, but you don't know what to write about. With Ahrefs Content Explorer, you can discover the best content for your niche by doing competitive content research that can give you ideas for your new blog.
As the image from the Ahrefs website shows, all you need to do is type your general idea into the tool's search bar and it will show you a list of pages that have content around your general idea. . In addition to finding low competition topics and link building prospects.
# 5: Google Keyword Planner
Le google keyword planner (Google Keyword Planner) is a great 100% FREE resource for building strong keyword lists and will make your SEM campaigns and SEO strategy a great start.
Google Keyword Planner is a great place to start and constantly improve your SEO strategy and SEM campaign planning. You can use it for free, you just need a Google account.
According to the Google Keyword Planner website, “Using the Google Ads Keyword Tool, you can search for keyword and ad group ideas, see the performance of a keyword list, and even combine lists of keywords. keywords to create new ones.
How to use the Google Keyword Planner tool to improve my analysis and my performance in SEO and SEM?
In Google Keyword Planner, you can search for new keywords by typing in a phrase, website, or category to generate new ideas.
You can also combine two separate lists that you enter to create new keyword combinations. Moreover, it can show you historical trends and search volume data for the keywords.
Finally, it can provide you with a cost and click-through performance forecast by providing performance projections for your keyword lists based on average bids and your budget.
How to Do Free Keyword Research with the Google Keyword Planner in 3 Steps
When you set up a new campaign PPC marketing in Google Ads for the first time, this tool will come in handy. To start your keyword brainstorming, follow simply these 3 steps:
1.- Enter the website address (URL) you want to analyze (it can be your website or any other) in the tool and it will provide you with a list of keywords.
2.- On the results, you can filter to measure or organize your keywords according to different parameters, such as average searches or competition.
3.- In addition to that, you can add a term which you think could be a potential keyword, and the planner will provide you with stats for that specific term as well.
You can also write a general idea, and the planner will generate a list of keywords related to your idea, including the average number of searches for each keyword and the level of competition.
(Google Keyword Planner is a free tool that you can access by creating a Google Ads account.)
What is the best SEO tool?
All of the SEO and SEM tools mentioned in this article are of HIGH quality and can be pure GOLD if you know how to use them well.
These programs essentially give you access to data and artificial intelligence. They provide information that would otherwise take you years to figure out on your own.
That said, you will have to work hard to get the results you want ...
But, and then, is there a winner? ...
Personally, I consider the best tool on this list to help you achieve your SEO, SEM, and Digital Marketing goals is: SEMrush.
SEMrush is the platform I currently use and the one I manage the most on the list. I use it precisely because it gives me exactly what I need for every occasion. For this reason, SEMrush is the tool I ALWAYS recommend for SEO and SEM.
As I mentioned before:
SEMrush has been awarded as the # 1 marketing tool in the world, and many experts consider it the best tool for SEO. ...
SEMrush is recognized as the best SEO suite by the 2019 US Search Awards. Many experts call it the best SEO and marketing tool. It is available in Spanish and you can try it for free.
SEMrush is supported by more than 6 users, including many of the world's largest companies.
If you want to learn more about SEMrush and how to use this SEO tool, I recommend you read our:
Full review of SEMrush in Spanish.
What features make SEMrush the best SEO tool by many experts?
There are many advantages to using SEMrush. Here is a list with a few benefits of using SEMrush that make it the best tool for SEO:
# 1: you will understand the performance of your website
When you apply SEO, it takes time
