What is Leadpages? Full review
Today I bring you an article on what Leadpages is. You will learn how to create high converting landing pages with this great tool.
Landing pages are something you can't ignore if you want to sell a product and / or service digitally.
So let's break down the Leadpages platform and its most important functions ...
Let's start!
What is Leadpages?
Leadpages is a web-based software tool that allows users to to create websites, landing pages, sales pages and other tools such as popsvoluntary subscription ups with minimal hassle, among other functions.
With one of the lowest prices on the market (when it comes to these types of tools), Leadpages is suitable for beginners who may not need a lot of design flexibility and customization, but still need a lot of design flexibility and customization. still want to focus on generating leads.
And the truth is, when it comes to gaining leads, Leadpages excels with its complementary features and toolset.
What does a good program need to create landing pages?
The right landing page builder for me might not be the right landing page builder for you. Therefore, when making your choice, it is a good idea to think about the elements of a good landing page for you.
From there, you can compare landing page builders for which ones will work best for you to create these elements and create them well.
Most landing pages share the same goal of capturing leads.
If you want to learn more about Sales Funnels, Landing Pages, Funnel Tools, etc., I invite you to read our post: What is a sales funnel.
So, at the very least, a good landing page builder should meet the following 3 criteria:
1.- Optimized models for conversion
If you've ever built a landing page, you know that an effective, converted landing page will look nothing like a regular page on your website.
Your landing page will likely be bolder, more minimalist, and a lot more direct ...
Most landing page builders will, and should, come with a variety of templates that you can use as a base to get started. On the one hand, they should already be mobile-friendly.
Professional models that save you time and money
A good program for creating landing pages will save you time and effort. Instead of having to manually implement some features of an effective landing page, a good editor should already do it all for you. All you have to do is edit, post, and move on.
Leadpages specifically categorizes its models by function. Other than that, Leadpages even ranks its templates based on which converts the most.
2.- Great customization
Having a lot of fill-and-play models to choose from is great. However, what's even more important is being able to customize the little details of your landing pages to your liking.
Simplicity is preferable, and it is often the case when building effective landing pages ...
However, often times you can have a great idea or a specific element that you would like your landing page to have. If you're building websites for clients, it's even more important that you can customize them down to the smallest detail.
Personalize your landing pages
It can also be very disappointing that you can't design your landing page to match your brand, campaign, or just the rest of the site.
Choosing the best landing page software that has your best design interests in mind means choosing one that allows for custom CSS, has lots of elements, integrates easily with other software, and if you're a drag and drop creator like most now you should be free.
While these are not the deciding factors in and of themselves, you definitely want a builder that will give you the maximum return on your investment.
3.- Robust analysis
Leadpages is simple enough to build a professional landing page in minutes. But creating a really good one that drives conversions is another story.
The landing page builder you choose should be more than just a design tool. It should automatically track your landing page data so you can know what works best, and then replicate those elements on your future pages.
Unique views, emails, conversion rates. There are many metrics you can analyze to see how your pages are performing.
By managing this data, you can experiment and apply the best elements, designs, or copies to dramatically improve the performance of your landing pages.
So what does Leadpages have that sets it apart from the rest?
We've sorted the Leadpages features by category below so you can compare them at a glance.
Main page features
Leadpages promises to convert clicks into customers and is branding itself as the world's # XNUMX high converting landing page platform, setting itself apart from its biggest competitors such as Boarding, ClickFunnels et Unbounce for not having set limits on users ...
These limits include web traffic and the number of pages posted.
Leadpages was launched in January 2013 and in just 2 years it has managed to get over 30 customers.
So you can be sure that the people behind Leadpages know what they are talking about.
Leadpages specializes in creating effective landing pages
Landing pages are the key to successful advertising campaigns, and it takes a lot of effort to create one that converts effectively.
Leadpages empowers users to build effective landing pages and has some useful features that help beyond that as well, including pop-ups, alert bars, of advertising banners on social networks and even entire websites (think page builders).
Leadpages drag and drop editor
There are two ways to create a landing page. You could code it and bring anything you imagine to life, the only limit is your knowledge of coding ...
Or you can use landing page builders like Leadpages ...
Nowadays, most of the editors in builders work by drag and drop, which usually means you have a taskbar on the left side of the page and you just drag whatever you want to add from the taskbar. directly on the page.
Former Leadpages editor v / s New editor
The drag and drop editor was something that Leadpages introduced in 2016. It was a much anticipated update that brought many happy customers to Leadpages.
Previously, their standard editor called Legacy was much more inconvenient and limited in design.
However, one thing to keep in mind is that Leadpages still offers both types of editors for users. It's a little hard to see why someone would choose the standard editor above, but it's still an option.
However, having both editors available means that you have to be careful when choosing your models.
1.- The standard models can only be modified with the standard editor.
2.- Drag and drop templates can only be edited with the drag and drop editor.
Professional ready-to-use templates
Leadpages has an impressive gallery of over 160 templates. All optimized for mobile devices, all optimized for conversion.
If you're a beginner, that means you won't have to spend more time going through all that trial and error to create a decent landing page. In fact, Leadpages templates are one of their best selling points.
Leadpages models stand out from the crowd
In my opinion, Leadpages is one of the best landing page builder software that offers the prettiest and highest conversion models out there.
In addition, the Leadpages interface is very easy to use. In minutes, you can have a high converting landing page. On this point, I think most of us who have used the program can agree.
Leadpages Editor uses content blocks similar to WordPress
One of the reasons Leadpages is so easy to use is its content blocking system in the page editor.
Many companies have implemented this system in recent years because of its success.
Leadpages uses content blocks, similar to WordPress. The task bar consists of 4 tabs:
- Design.
- widgets.
- fashions.
- Setting.
1.- Design
The Design tab is where you can add, remove, and customize your sections (or blocks). You will also adjust the margins and padding of your sections from here.
2.- Widgets
Widgets are the basic components of your landing page. This is where you add elements to your pages, such as images, videos, text, or just blank space.
There are also more specific widgets, like a countdown timer, CTA (call to action) buttons, contact forms, buttons to share on social networks, etc.
3.- Models
The Styles tab allows you to customize the design elements of your landing page. This includes fonts and background colors etc.
4.- Parameter setting
Parameters are where you enter the page title and meta description for your landing page.
It's like that; even landing pages can benefit from a SEO optimization (Search Engine Optimization).
Conversion functions in Leadpages
Leadpages has many unique features that can help you optimize your conversion rates.
Here is a brief overview of the most important:
Leadpages A / B Testing Functionality
When it comes to landing pages that will be published on your site for a while instead of short-term pages, being able to test and find out what works best can make all the difference.
If you are not familiar with what the A / B Testing, it's basically about modifying an element of your Landing Page and splitting its traffic to see which one produces the best results.
Example of A / B test
For example, you might be wondering if you should go for a background image that is a little more professional or a little more casual and original ...
So you create both pages and send 50% of visitors to the business page, and the remaining 50% to the more informal. From there, you can see which one works the best.
Are you one of those who prefer to learn with audiovisual material?
There is no problem! Here is a video on the subject of our Youtube channel
On the other hand, A / B testing is not a new technology. Consumers expect Landing Page software to have this capability, and Leadpages certainly does.
Facebook Leadpages ad generator
That's right, Leadpages has a very interesting integration with Facebook Ads. This is a feature that may be of great interest to you if you've used paid advertising on Facebook and Instagram before (or are considering doing so).
How are ads normally shown on Facebook?
You can post your ads on Facebook through the Facebook ad manager (as shown in the following image):
Once you have learned how the whole Facebook advertising system works, you realize that it is not complicated at all ...
But let's face it, you spend a lot of time creating these ad campaigns, thinking about the perfect concept for getting the most effective ad, and maybe even hiring someone to do the images for you.
Then you also have the perfect landing page to go with it!
But what happens when you have multiple campaigns to run? ...
How are you going to find the time to make sure your ads and landing page are perfectly aligned?
How does the Facebook ad creator work?
With Leadpages Facebook Ad Generator, you can create ads with the click of (literally) a button.
This is how it works. First of all, you need to create a Landing Page with Leadpages. When you publish the page, you will see a blue button that says "Create a Facebook Ad".
By clicking on this button, Leadpages will be able to extract images and copy them from your existing landing page, and use it to create a Facebook ad from scratch ...
All with things you've already written on your landing page!
This is great because a lot of times when creating an ad we tend to lose track and the ad message may not perfectly match the message the landing page is trying to deliver.
The last thing people who visit an ad want is to be presented with something different than what was promised before they entered it.
Automatically target your ad to the right audience
The ad creator will even automatically target the ad to the right audience for you based on the existing information they have about your business.
However, not everything is so easy. Logically, you will have to modify the final text of the ad.
Since the information on your landing pages is pulled automatically, it may appear that you just copied and pasted it directly into the ad, or it may be misinterpreted. You can also adjust the target audience to your liking.
This is one of my favorite features of Leadpages because I just haven't found any other landing page program that offers one (if you know of one, please leave it in the comments of this article: )
