Email Marketing Strategies: A Basic Guide

In this article, you will learn about some of the best strategies and tools email marketing and how to create an email advertising plan.

Let's start!

What is email marketing?

Le email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with email, like selling products, sharing news, improving your cart abandonment rate, or telling a story.

Today we are inundated with different types of email marketing campaigns, and yes, some of them still look like spam, but it is clear the impact that a well-crafted message can have on your customers, not to mention the CRM ( Client Relations Management) and retain potential customers.

Does Email Marketing Really Work?

When you want to communicate something about your brand or sell your products and / or services, email marketing is one of the most cost effective ways to do it.

In fact, a 2015 DMA study found that for every $ 1 spent, emails have an average return on investment (ROI) of $ 38. When shoppers are ready to buy something, they often search emails from your favorite stores.

Yet people are getting more and more emails all the time, and it can be difficult to stand out in crowded inboxes.

How do I get a mailing list?

You will see the highest ROI (Return on Investment) when you create a list of distribution of engaged subscribers, made up of people who wish to receive your messages (and who have voluntarily agreed to participate).

There are many ways to find people who will be eager to receive your emails, but we've rounded up a few that work best.

I am ready for email marketing, but which platform should I use? ...

Whether you're starting your first email marketing campaign or you're a seasoned email professional, an email marketing platform like GetResponse gives you the tools you need to shine and create email marketing campaigns effective.

While building a clean list might take more work at the start of your email marketing strategy, GetResponse lists have built-in tools to help you through the process.

GetResponse features

Using GetResponse's campaign builder, it's easy to find the right email templates for any message, whether you're welcoming new subscribers, informing customers of a sale, or wishing a happy birthday to you. someone.

With a wide array of features that do everything from email automation From tracking tools to optimizing your emails using split A / B testing, GetResponse is without a doubt one of the best options to choose as an email marketing platform.

How much does GetResponse cost?

GetResponse's basic plan costs $ 15 per month. The good news is that GetResponse offers a free trial of 30 days which does not require any credit card details ...

This is a good thing since you have a full month to test and experience the program to determine if it meets your needs.

If you're new to email marketing and need some help, don't worry, GetResponse offers free access to 24/24 world-class support in Spanish to help you get the job done. get the most out of your account.

GetResponse Email Marketing Guides

Email marketing is one of the most profitable ways to promote your business, whether your goal is to grow your brand or sell more stuff, GetResponse will give you effective email marketing strategies and all that. what you need to know to get the most out of this platform….

Learn how to create an email marketing plan, design effective emails throughout your sales funnel, test them and improve your delivery rates. Then discover the power of marketing automation and how to measure the success of your emails.

GetResponse Email Design Guides

Presentation is everything. With that in mind, GetResponse will give you the best tips for sending emails. GetResponse covers all facets of design: content, templates, identity, color, images, layout, fonts and calls to action.

Design is as much a science as it is an art, and GetResponse takes the guesswork out of what can seem like the hardest part of sending great emails.

GetResponse Email Design Reference

If you want to encrypt your own emails, you are free to do so. But this is an advanced skill that requires good technical knowledge ...

Here's what you need to get started with encoding, whether you're a beginner, wondering about HTML email basics, or looking for an encoding guide.

GetResponse also brings together a few additional resources that you might need to become a Certified Email Professional.

Can I test my emails with GetResponse?

Of course you can!

With A / B testing tools, like those offered by GetResponse, you can run split tests and find out how your various emails, landing pages, and more are performing.

Plus, you can test subject lines, content, names, and submission times. You can also test your reach; this is the number of people who receive your emails. Always optimize your emails for the best results.

How to test your emails with GetResponse?

First, choose the factor that defines success for you. It could be clicks, opens, or money earned. GetResponse will collect the results and show you the winning version. And you can automate it too. Just tell GetResponse to automatically submit the winning campaign. It's really quite easy.

Create landing pages with GetResponse

The landing pages ( pages of destination) provide a way to grow your mailing list.

By using your best images and content, landing pages give people a clear call to action and increase email subscriptions.

How to create a mailing list

Create a registration form on your website

When people first visit your website and like what they see, they'll want a way to stay on top of your brand.

Create a form for newsletter subscriptions and install a pop-up window to collect customer data from your visitors.

Boost your subscriptions with social networks

If you don't have a large mailing list, but have an engaged social network, take advantage of this resource. Share your registration form on your social networks.

How to develop a mailing list

Organize a contest or offer discounts

It's great to get people to sign up for your mailing list, and we know contests work.

Try to offer a price for a lucky new subscriber or a discount code for the first purchase.

Make your emails easy to share

When you create engaging emails with lots of valuable information, people will want to share it. Email marketing tools offer features (like share buttons and social media post creators) that allow news about your emails to spread quickly.

Can I buy a mailing list?

It is not recommended to buy mailing lists ...

Purchased lists are ineffective. If you send emails to a list of people whose contact information you purchased, all emails will be marked as spam and you will get high unsubscribe rates as well.

Some spam filters will flag an email campaign if someone with the same IP address has already sent spam.

It is important that you obey the laws against spam. There are 3 main rules that you need to follow:

Do not use third party lists

This includes purchased or rented mailing lists and lists pulled from third-party sources, including public websites.

Get permission

Everyone on your list should have opted out of receiving emails from you, and their permission should be express and verifiable.

Includes an unsubscribe link

Federal spam laws require you to give people a way to unsubscribe from your list for every campaign you send.

Tips for Email Marketing

1. Create an email marketing strategy

To make planning easier, we've highlighted some of the best practices you'll need to keep in mind when designing a strategy for your email marketing.

Define your audience

No matter what you are selling, you need to have a clear idea of ​​who your audience is in order to communicate effectively with them ...

GetResponse allows you to dig a little deeper to segment users within your audience so that you can send them personalized, targeted emails that help increase engagement, build trusting relationships, and generate feedback. higher investment.

Registration sources

Some of the most valuable data provided by your signup form is how and where subscribers are signing up to your list.

If you have an ecommerce business and your store is connected to GetResponse, knowing where your customers have joined your list can give you a better idea of ​​how to reach them and where you might want to focus your customers. marketing efforts in the future.

Segments and groups

Once you've identified smaller groups of people within your larger audience, you can create groups and segments to send more relevant and personalized emails to your recipients, and the more relevant the campaign, the better. are the results.

There are times when you'll want to target your entire list, but targeting users and taking advantage of GetResponse's targeting tools can dramatically increase the click-through rates and ecommerce orders generated by your campaigns.

Decide what to write

Now that you know who you're writing to, it's time to start thinking about your content. What do you want to tell your audience? What is your strategy for Content marketing? ...

You'll want to send emails with a purpose, which actually speaks to your followers, so always keep in mind what they've subscribed to.

Define your frequency and shipping goals

There is nothing written about how often you should email your customers, but if you email too often, your subscribers are likely to disconnect from what you have to say or unsubscribe. completely.

Some users who have a blog ou un website News may choose to send daily updates to their subscribers, while other users only send twice a month to keep subscribers excited about their emails.

Choose to send your email campaign at your own pace and check the unsubscribe and click-through rates to adjust the frequency if necessary.

Make a schedule

One way to make sure you stay on track is to create a content calendar to plan your campaigns, blog posts, social media posts, and more.

Your email marketing program will depend on your niche, the types of content you send (content marketing strategy) and how often you send it.

2. Consider design in your email marketing strategy

When designing email campaigns, focus on your message and keep your design simple.

Want more control over the design of your email? ...

You have the option to code your own HTML template and import it into GetResponse.

We suggest that you organize all the elements of your campaign in a hierarchy, with the most important information or the main point at the top so that people can quickly analyze your email if they are short on time.

3. Apply testing in your email marketing strategy

All email clients are created differently, which means the campaign you designed in GetResponse might look slightly different in your subscribers' inboxes ...

Make sure to check emails on mobile devices as they may look different in responsive layouts.

Send test emails to friends

If you have friends or coworkers who can check your emails for typos and give you design feedback, you can send them a test email so they can preview the campaign right in their mailbox.

Find the best version with A / B testing

Confused about which subject line will get the most opens and clicks? Do you think there may be a certain time of the day when your customers are more likely to make a purchase through your campaign? ...

Running a test A / B lets you experiment with different versions of your emails to see how the changes you make affect your results.

4. Include automation in your email marketing strategy

Unlike traditional campaigns, an automation is a targeted email or series of emails that you can set and forget ...

Whether it's a series of welcome emails, follow-up emails after a purchase, or rewarding your customers with a special incentive, automation helps you streamline your communications with your customers. . You can do this using the autoresponders GetResponse.

It's time to focus on creating content and increasing your return on investment (ROI). Plus, you can design, send, and track order notifications to let customers know about their purchases from your store.