Email Automation Guide
In this article you will find out what email automation, what is it for and what is the best platform to start with.
Automation of e- mails is a very important element when it comes to establishing a email marketing strategy successful ...
That's why in this article, we've summarized in layman's terms what email automation means and how you can use it to benefit your business.
Let's start!
What is Email Automation?
Email automation is all about using pre-defined rules to trigger emails and customize your messages based on specific actions that customers or don't take using email or email software. marketing automation.
Some examples include when you automate the welcome emails sent when a customer subscribes to a broadcast list, recommendations for similar products after a user has purchased from your site, or a quick reminder that the customer placed something in their cart, but never finished paying.
Email automation removes repetitive tasks from your to-do list to free up time for other useful tasks, like answering customer questions. It can help customers learn more about your brand, encourage them to come back, or remind them why they bought from you in the first place.
What is the use of email automation?
As a specialist in digital marketing or business manager, you want to be connected with your customers ...
Email automation is a powerful tool for marketing automation that allows you to send the right message to the right people at the right time, using automated workflows, which is extremely effective in nurturing leads and ultimately driving sales for potential and existing customers.
When you relate your website analytics to your plate - form of e marketing - mail, you can target people based on their behavior, preferences, and past sales. You can then personalize each customer's experience and increase the relevance of your automated campaigns.
Benefits of Email Automation
There are many benefits to email automation that can be very appealing ...
Email automation allows you to:
1. Personalize your customers' experiences
Research confirms what most marketers already know:
- Customers love personalization.
- 90% of consumers find personalized content very or somewhat appealing.
- A recent experiment found that when buyers knew that an ad was based on their activity on the site, their click-through rates increased by 11% and product revenue increased by 38%.
- 91% of consumers are more likely to refer businesses that offer personalized offers and recommendations.
- In 2019, 72% of customers only respond to marketing messages that target their interests.
- The main type of personalization experience used by marketers is email.
With email automation, you can even create a series of automated emails to help you build relationships with your customers and your business. Improve the efficiency of marketing by e - mail in as a channel marketing via the sales funnel.
2. Get the most out of your marketing team
Automation is changing the way all types of teams do business. According to a 2017 survey of information workers, respondents said they believe email marketing automation can improve employee productivity:
- 59% said they could save at least 6 hours per week if the repetitive aspects of their work were automated.
- 69% said automation could help reduce wasted time.
- 72% said they would use the time saved to focus on higher value-added work.
For email marketing teams, for example, this could mean less time spent manually creating email lists and scheduling messages ...
Instead, team members could use this time to focus on other important tasks, such as building deep relationships with customers.
The bottom line: With automation, you get more done and the added productivity is more valuable.
3. Improve your customer retention rate
Selling to an existing customer is much easier and more profitable than converting a new one, and with automation, you can stay in touch better than ever. Schedule your posts so that your customers don't spend a lot of time without hearing from you, and make sure the text is relevant to maximize your impact.
An email that says “Hey, we haven't heard from you in a while. Visit us! He risks ending up in the trash. Compare that to this:
“Dear Carlos, we haven't heard from you in a while and wanted to make sure you were aware of our latest offer. The bike you bought parts for came out with a new model and is 25% off! Come see her ”.
This is an example of a message that meets a need, which is more likely to attract a customer.
4. Make your strategy scalable
When you send a series of emails manually, the size of your staff limits the number of customers you can reach. Would you be able to meet the schedule if your customer base suddenly doubled in size? What if it tripled? ...
When you send automated emails, you increase your email marketing efforts ...
When you've set it up to have your platform message every time someone signs up to your mailing list through a custom signup form, you don't need to make sure that a member of staff is available to do so.
Read our guide to creation of email marketing campaigns for more ideas.
With email automation, customers are automatically integrated into your system as soon as they take any of the actions you are tracking. Their behavior tells your system what messages to send to them next without any additional requests.
How to use automation to grow your business?
In email automation, a trigger is a specific date, event, or contact activity that tells your system to send a related message. You can choose triggers and triggered messages based on your contact's journey.
Here are a few examples to get you started:
1.- Trigger: New subscriber in your list
Email: "Welcome to our list!"
Even if your website is an e-commerce store, many of your new visitors won't be ready to make a purchase. If you capture their interest with a "subscribe now" button, what should you do with an email after you receive it? ...
Welcome emails have turned into thank you notes after a job interview. There is no rule for submitting them, but people can tell when you don't:
- 74% of people expect to receive a welcome email when they sign up for a mailing list.
- Welcome messages get 4x more reads and 5x more clicks than standard marketing emails.
- They generate up to 320% more revenue from email than other promotional messages.
- When you get a new subscriber, following up with a warm welcome can help convert new leads into customers without any extra effort.
2.- Trigger: Abandonment of the basket
E-mail: "Did you forget something? "
It only takes one click to add an item to the cart, but tracking takes more steps.
About 70% of ecommerce shoppers abandon their carts for a variety of reasons, including high shipping costs, the need to create an account, or concerns about site security.
Abandoned cart emails can help you make up for lost sales. Once you know your audience and write a clear and timely email, you can start to win back the interest of your buyers.
3.- Activator: New products or promotions
Email: "Here's something special for you!"
If you announce every launch, update, or promotion of a new product to every customer, your messages can start to lose their effectiveness.
Email automation helps you avoid this trap by allowing you to advertise products to individual customers based on their interests. In fact, if you include personalized recommendations in your email campaign, you can increase sales per email opening by 150% on average.
Recommended reading:
1.- What is an automatic email responder?
2.- 9 types of email marketing campaigns
How to make email automation more efficient?
Here are some tips to help your new automated email strategy run as smoothly as possible:
1. Follow the responses to gather more information
Whenever you send an automated email, you have the opportunity to get key information from each customer. You can find out if the person:
- Open the email.
- Clicks to your site.
- Take advantage of an offer.
- Purchase a suggested product.
- Keep browsing once they are on your site.
By targeting your automated emails, everything you learn about your buyers can guide their next step. If your recipients aren't opening your delivery emails or clicking on your recommendations, try another tactic.
2. Offer discounts strategically
High shipping costs are one of the main reasons people abandon their shopping cart.
You can't eliminate shipping costs or lower your prices, but you can send coupons or promotional codes to attract reluctant spenders ...
It can be a digital marketing strategy effective, but be careful not to overdo it. If you offer too many discounts, your customers can expect to receive them more often.
3. Create automated drip campaigns
Some people interact with your business multiple times before they become customers. Drip campaigns gradually “drip” useful content about a business, product, or industry.
These types of campaigns need to be relevant to the job, and with email automation, drip campaign messages are only sent to prospects who have expressed interest.
Start building relationships with customers
Email automation helps you find your audience and attract your customers. Unlike manual campaigns, automations run in the background while you take care of other important tasks.
With automation, you can send personalized emails for each individual, from new visitors to repeat buyers ...
And by combining email automation with customer analytics, you can refine your targeting every time you send a message and grow your business without sacrificing that special personal touch.
Recommended reading: 15 tips for email marketing.
The best email automation platform
You are probably now asking yourself:
Which program is the best for automating emails? ...
And the answer is that there are tons of programs and tools to automate your marketing campaigns. email marketing. However, if I have to recommend only one, my answer is as a direct: GetResponse.
What can I do with GetResponse Automation?
GetResponse includes a Marketing Automation Builder. With it you can:
Deliver better experiences automatically
- Bring your ideal customer journey to life with a visual marketing automation builder that grows with your needs.
- Simple setup and lasting results.
Save time and resources
- Use predefined workflows for specific campaigns or easily create your own automations.
Capture and convert new leads
- Send automatic emails to all new subscribers and cross them with relevant offers.
Sell more with less effort
- Automatically reach users who abandon the cart or recommend products your customers love.
Connect with your audience
- Add a personal touch to every message and campaign using reliable customer data.
See your customer's automated visit
- Create marketing automation workflows based on customer data and behavior.
- Use it to deliver personalized marketing experiences.
Set the rules that automate your marketing
- Communicate with your audience with greater precision thanks to the data stored in your account.
- Create automation events based on user behavior.
- It acts according to the conditions chosen.
- Use filters for even more precise targeting.
