Facebook expands its online stores to WhatsApp

Facebook is always looking for ways to make you spend money on its platforms. His next idea is to extend Facebook stores to WhatsApp, so that it is possible to buy products directly from the messaging app.

As the confirms the official Facebook blog, the company behind the social network plans to integrate its "Shops" platform to WhatsApp, in addition to integrating a new visual product search mode on Instagram.

WhatsApp will allow you to make purchases from the app.

Buying on WhatsApp will be easier

Any store owner can create their own personalized "store" on Facebook, where they can advertise and sell its products. According to the company, more than 300 million people visit the more than 1,2 million active Facebook stores each month.

After its integration into WhatsApp, the Mail app users will be able to visit store catalogs and place their orders through the messaging app. In addition, there will be the possibility of chat with sellers to get help.

Shopping on WhatsApp will be easier.

In the case of Instagram, Facebook decided to bet on technologies such as augmented reality and artificial intelligence systems to give life to the function of Instagram product visual search.

Thanks to this function, it will be possible to find products similar to those shown in some images, simply by tapping on it.

As if that weren't enough, Instagram will also allow sellers to integrate augmented reality filters so that potential customers can try on our creations virtually their products, such as clothing or makeup.