When is the best time to post on social media (Sprout Social, 2020)
The Social Media are still one of the best digital media to reach our target audience, but it is useless if you send your best content and look for interactions at times when no one could see you.
That is why Sprout Social has published the latest version of his report on the best time to post on social media and maximize reach and engagement of your advertising effort.
Know the best time to post on different social networks and improve your engagement
This report is based on data collected from of more than 20 customers de Sprout , providing a meaningful set of data to help determine the best time to post on social media.
But of course, this information is approximate, because optimal publication time may vary depending on your audience , then take the following data and use it according to your goals and your target because they are a good starting point to try more effective strategies or a change if you are looking to improve your performance.
This is the best time to post on Facebook
According to data from Sprout, in general, the best time to post on Facebook and get the highest engagement is Wednesday between 11 a.m. and 12 p.m. , as you can see in the following graphic.
Image: Social media today
So while Wednesday is the best day to reach your audience, the Sunday is the worst for generating engagement with your Facebook posts.
When is the best time to post on Instagram
Instagram's map is very similar to Facebook's, since Wednesday is also the optimal day to get more engagement with posts, but also Friday at 10 a.m.
And as you can see from the graph, Sunday, just like on Facebook, is the worst day to reach your audience. This may be because on Sundays we prefer to be at home or do any other activity that does not involve the use of social media.
Best time to post on Twitter
The Wednesdays and Fridays from 9 a.m. to 11 h . These are also the days to achieve greater engagement on Twitter.
Image: Social media today
But a very big difference is that the Saturday is the worst day to reach your audience on Twitter, not on Sundays: a slight variation but quite interesting.
When is the best time to post on LinkedIn
The most interesting moments on LinkedIn according to Sprout are the Wednesdays from 8 a.m. to 10 a.m. and noon, in addition to Thursdays at 9 a.m. and from 13 p.m. to 14 p.m. as well as Fridays at 9 a.m.
Image: Social media today
In this case, Sunday is also their worst day, a trend which, in this case, is extended until Monday.
Remember that you can take these lists as a guide, but not as the final order of your campaigns. Compare these metrics with the results of your own campaign and test new opportunities. Remember that success comes from trial and error , analyze your data and determine the best publishing practices for your goals.
