WhatsApp business: how is it, how is it used and how to download the latest version
Business owners, WhatsApp has the almost perfect tool for communicating with your customers. Her name is WhatsApp Business, and in this guide, we'll teach you everything you need to know about it to improve communication with buyers.
It's a platform that can be the key to boosting your business, as it acts as a link between the seller - you - and the billions of users WhatsApp currently has. We don't delay any longer, let's see what is WhatsApp Business, how to use it in the right way and how to download the latest version to take advantage of the news.
If you have a business, you should know what WhatsApp Business is for.
What is WhatsApp Business
WhatsApp Business is the version of the popular business oriented courier service that was officially launched in 2018. It is clear that a business does not have the same needs as a normal person, so that WhatsApp business has small changes intended for use by company or company profiles.
We are talking about a completely independent app from WhatsApp that you use every day to chat with your family and friends. So, it is better to use company phone number to register with a Company and thus separate the professional from the personnel.
For the moment, the use of the application is free for small and medium-sized businesses, while larger ones (like airlines, banks or e-commerce) have to pay an unknown fee to access functions and tools more suited to their needs. .
As Whatsapp the Explain on his website, there can be two types of account in this version for business.
The first of these is the official business account, with a green verification badge on the profile that informs users that this is a genuine brand recognized by WhatsApp. The second type of matters WhatsApp Business is the account of company, that is, a default status for any company that creates a profile.
With WhatsApp Business, empowering and growing your business is much easier
In addition to reaching out to your customers, who may ask you questions about schedules or item availability, WhatsApp Business sets itself apart by allowing you to sell your products online. You just need to add the complete catalog and the information of the articles that compose it. By clicking on the basket, users will see this catalog and can directly purchase what interests them most.
You will receive a message with all the order information so that you can proceed with the shipment. In this way, WhatsApp Business acts as an e-commerce in which you can sell your products without paying more.
In short, WhatsApp Business is a very complete tool that is used to communicate with your customers from your company profile. To use all of its functions 100%, you must first know how WhatsApp Business is used, and we will learn about that in the next section.
How to use WhatsApp Business
Like the main application of WhatsApp, Business has a very simple operation that you will master after a few minutes of use. Then we explain the procedure to download the application, register your company profile and configure the account to start chatting with customers.
Download the WhatsApp Business app
Obviously, the first thing you need to do to use WhatsApp Business is to download its application on your mobile phone. It is a free app that you can easily download and install from the Play Store. By the way, users don't need to download this version to contact businesses.
Play Store | WhatsApp Business
Create your company profile and add the information
Open WhatsApp Business on your mobile to start profile registration. The first thing you need to do is enter phone number associated with the account which, as we have already mentioned previously, it is recommended that it be the particular number of the company.
The next step is to select a category for your business: hotel, clothing and accessories, beauty, cosmetics and personal care… Use the top search engine to enter the term most related to your business and speed up your search.
Then it's time to add the most important profile information, as you will need to specify the company name, address and enter a brief description of it. In addition, you can also set a profile picture, for example the company logo. At the end of this step, you will have completed setting up your company profile.
Take advantage of the tools at your disposal
Once the profile is created, it's time to discover all the tools that WhatsApp Business has at your disposal to improve communication with your customers. You can enter the "Tools for the company" section to configure an absence message, a welcome message, quick replies, labels to organize chats and, of course, to modify the company profile with new information.
Talk to customers
You have everything ready to talk with your business customers via WhatsApp Business. Therefore, all you need to do is broadcast the work phone number so that the users can contact you.
Add catalog to authorize purchases (optional)
Finally, if you want to sell your products through WhatsApp Business, there are a series of steps you need to perform for this to be possible. Go to Tools company > Catalog and add one by one the products that will be part of it with the button "Add an article". You can add images, enter their name and optionally specify their price.
If there are a lot of products that you are selling, it can become a tedious process. However, keep in mind that all the work is worth it, as it is essential for users of the platform to know the items you sell and all the information concerning them, that is to say promoting purchases in your company.
How to keep the WhatsApp Business app up to date
If you've been mindful so far, we can say that you already know all about how WhatsApp Business can help your business - or almost. It remains to know how to keep the application up to date always have the latest developments implemented by WhatsApp, both in terms of functionality and security.
Here are the steps you need to follow to download the latest version of WhatsApp Business and keep it always up to date:
- Enter the Google Play Store on your mobile.
- Drag the left menu and click "My applications and games".
- Search for WhatsApp Business and click on the button "Update" which will appear on your right. This way you will have downloaded its latest version available.
- Go to the main page of WhatsApp Business in the Play Store and click on the button to three points in the upper right corner.
- In the options menu, check the "Update automatically" box so that future app updates are downloaded and installed automatically.
Don't hesitate, if you have a business, WhatsApp Business is one of the best tools you can use to communicate with your customers and keep them informed changes to the catalog, opening hours and, in general, any business news.
