Top 20: most followed lifestyle influencers (2020)
You now already know what the current importance of the influencer figure is: this public figure who stands out on social networks , like Facebook, Instagram, TikTok or YouTube and is able to viralize content , increase its distribution, as well as influence the consumption decisions of its user community , the establishment of trends followed and admired, thanks - above all - to its media power in promoting content.
Without a doubt, these are people who have managed to create a very successful character on a given social channel, which is followed by thousands and thousands of subscribers, and who generally focuses on topics in which the influencers feel more comfortable; with particular emphasis on fashion, beauty, lifestyle, sport and healthy eating .
In our article today and thanks to the collaboration of the influencer platform SamyRoad , we will talk about who are, in Spain, the 20 most followed lifestyle influencers on Instagram, from November 2020.
Who are the 20 lifestyle influencers with the most followers
According to information extracted by SamyRoad, the 20 lifestyle influencers with the highest number of followers are:
- Dulceida
- Monica moran
- Paula Gonu
- Marina yers
- lola lolita
- Laura Escanes
- Maria pombo
- Àngela marble
- Verdeliss
- Rocio Osorno
- Alba Paul
- Bug Susana
- Aida Martorell
- Mery turiel
- Jezducca
- Martha Lozano
- Hey zulu
- Nina UC
- Sofia surfers
- Natalia Osona
1.- Dulceida
Aida Domenech (Barcelona, 1989), better known as " Dulceida Is the most famous Spanish influencer in the world. Of Catalan origin, she has been working in the public sphere for more than 10 years, entering the monde by opening, in 2008, a blog in which she shares her views from day to day.
With the birth of Instagram, Dulceida took the step she needed to reach the top, becoming, after much effort, the most followed Spanish influencer. Currently, he has nearly 3 million followers on Instagram alone.
2.- Monica Moran
Monica moran , only 20 years old, has already been crowned as one of the most famous influencers in our country. Thanks to his relaxed and outgoing style, as well as his infinite nails, he has triumphed in recent months on the networks, especially on TikTok, where he already has more than 4,5 million followers. On Instagram, he accumulates 2,2 million.
In one of her YouTube videos (where she is also featured), she confessed to being a distraught girl who is almost always late for her dates. But not those he has with his followers, to whom he always speaks with affection and respect.
3.- Paula Gonu
At only 27 years, Paula Gonu has already become the second most followed lifestyle instagramer in Spain, carrying the informal fashion and the most carefree lifestyle as a flag. For the young woman from Cornellá, it all started when she decided to go public with her Instagram account following a trip to Formentera.
The influencer stands out for her naturalness and spontaneity, as well as her (innate) fashion air, relaxed style and good mood when she tells her followers all her anecdotes in the most natural way possible.
4.- Marina Yers
Marina yers is of Ukrainian origin, although she has lived in Spain for over 7 years. Despite the fact that she has over 1,7 million followers on Instagram, it is undeniable that the star channel of this influencer is YouTube, in fact, it was precisely her controversial video speeches that led her to place herself in fourth place among lifestyle instagramers with the most followers in Spain.
5.- Lola Lolita
Alicante Lola lolita reached the number 5 position among Spanish lifestyle instagramers with the most followers at just 18 years old. He started using Instagram in September 2015, before finding his place in the social media world on TikTok, where he now has over 6 million subscribers.
She has her own clothing line (which she often promotes on her Instagram account) and has also written three books: "My passion", "Never stop dreaming" et "Never stop dancing «.
6.- Laura Escanes
In a short time, Laura Escanes has become one of the most popular faces of Instagram in our country, already with more than 1,5 million subscribers.
Today Laura is a well-known influencer who, in her everyday life, talks to us about her little girl and gives us the best advice for baby care, but also teaches us her lifestyle, her beauty tips. or his purchases. low cost , always softness and sensitivity, traits that - without a doubt - define Catalan. She is married to media writer Risto Mejide, with whom she has a daughter named Roma and who loves to read, writing her first book "Skin of letter" there a few years.
7.- Maria Pombo
The influencer Maria Pombo was recently recognized as the best influencer of 2020, by Forbes magazine, despite the fact that - according to data strictly on the number of followers - she is ranked number 7. She has studied tourism and protocol, and this no. It was until 2012 that he opened his first networks, with such success that he decided to devote himself fully to them.
Today, she is not only an influencer who talks to us, day after day, about her favorite restaurants and products, but she also has her own brand of clothing: are quivering . In addition to María, her sisters (Lucía and Marta) have their small networked community, also defining themselves as lifestyle instagramers, although - for now - they are not as well known as she is. again.
8.- Àngela marble
Angela Mármol is another of the most followed lifestyle instagramers in our country, who has managed to stand out thanks to her success on the social network TikTok. Àngela, who in 2014 already had her Instagram account -with the username amarmolmc-, decided to open years before TikTok began to exist.
In 2019, he published his first book titled "Smile even if it costs you" where he addresses the school bullying he suffered, also joining the campaign #StopBullying.
9.- Verdeliss
Pamplonesa, entrepreneur and mother, no more and no less, of 7 children, Estefanía Unzu brings the Instagram profile to life Verdeliss , which has already become the ninth profile with the highest number of followers in Spain in 2020.
As a rule, Verdelíss shows us, in her stories and daily publications, family life with her husband and their little ones, where she includes their routines, care, recommendations, diet, education and travels. Almost everything is recorded and edited by itself.
10.- Rocio Osorno
Rocio Osorno is not only a very prestigious influencer on Instagram, but she is also a fashion designer. Of Sevillian origin, Rocío talks to us every day on his Instagram profile about topics related to fashion, beauty, lifestyle, travel and much more. In addition, recently, and after having been a mother of two children (Jacobo and Luis), she also includes the care of their daily life in her publications and stories.
With her natural self-confidence and beautiful Sevillian accent, Rocío rose to fame as a designer with an engineering soul, passionate about fashion and lifestyle.
11.- Alba Paul
Alba Paul is this natural girl, from Girona, who, after starting her legal career, decided to take a year off and from that precise moment we could see her travel the world on her fantastic journeys, all the while enjoying the little pleasures. of life.
Besides being the partner of Aida Domenech (Dulceida), Alba has captured the hearts of her Instagram followers for her beauty, simplicity and sympathy. With a casual and carefree style, Alba Paul is passionate about sports such as snowboard and motocross, and that's precisely what she tells her followers in her daily posts.
12.- Susana Bicho
Susana Molina was a Big Brother 14 contestant (and winner) and, after leaving the House , it took little time to achieve the fame she gained on Instagram. Currently, he occupies 12th place in the ranking of instagramers with the most followers and, that's right, it's not less. Susana is natural, spontaneous, direct, and sincere, and none of her followers will ever be bored with her exploits.
To this day, her (recent) dog Bruno takes all the prominence and love of all of her Instagram followers.
13.- Aida Martorell
Aida Martorell is another of Spain's best-known lifestyle instagramers, who rose to fame thanks to her recent TikTok videos, despite starting to interact on social media in September 2015, posting her first photos on Instagram.
His selfies, dances and photos with his friends have earned him nearly a million followers on Instagram. In October 2020 he released his first book "If it hurts, it's not love."
14.- Mery Turiel
Of Valencian origin but settled - for a few years - in Madrid, we speak of Mery turiel as one of the most famous influencers in our country. At only 28 years old, María is a style reference and a pioneer in all its variations.
Passionate about literature and devouring books by nature, Mery Turiel seeks, day after day, to show her followers her lifestyle, by transmitting - through fashion - her mood, her concerns and her tastes. Without a doubt, the fourteenth place of lifestyle instagramers had to go to him.
15.- Jazducca
Jazmín Ducca is the Argentinian artist who gives his name to the matters Instagram by Jazducca , she has lived in Madrid for years, and it is her love of writing that led her to create her own project on Instagram: these texts of old letters sent by post. For her, the posts are no longer blown away or locked in a bottle, but are now posted on Instagram.
16.- Marta Lozano
The Valencian influencer Martha Lozano , ranked sixteenth in this ranking, has reached where it is today thanks to its gentle communication with its followers, as well as its passion for fashion, beauty and the art of living. .
The young woman, only 25 years old, entered the world of Instagram with little planning, as she had never read a fashion blog, but one fine day she decided to start posting pictures of her looks and travels online, and, soon, it started to grow like moss.
17.- Hi Zulu
Estefanía Zuluaga brings the Instagram profile of Hey zulu , who shone and stood out with his famous TikTok videos. She is passionate about sports and fitness, as well as fashion and beauty, not to mention - of course - comedy and the sense of humor she always gives to her posts.
Her first activity on Instagram dates back to 2016, and little by little - and especially thanks to the success of her TikTok videos - Estefanía has become one of the most recognized lifestyle Instagrammers in our country.
18.- Nina UC
Nina Urgell Cloquell ( Nina UC on Instagram) is a 26 year old Catalan who has been triumphing on Instagram for several years now. Her passion for fashion, beauty, photography and the lifestyle led her to take her first steps on Instagram when she was only 22, while combining her hobby with a career in psychology. clinical.
To date, Nina is a recognized influencer in our country, who stands out for her chic style as well as her advice and recommendations on gastronomy, decoration, fashion and travel, which have become her art of living.
19.- Sofia Surfers
Sofia moreno , better known as Sofía Surferss on Instagram, is an acclaimed TikTok star, just 16 years old. She is the sister of the aforementioned Lola Lolita and, among her other passions, her love for rhythmic gymnastics stands out, which has led her to compete even at the professional level, being one of her big dreams.
He started taking small steps on Instagram, but, without a doubt, great fame came with the support of his sister Lola Lolita, who helped him get hundreds of followers in a very short period of time. So much so that today he is already one of the most followed Instagramers nationally.
20.- Natalia Osona
Finally, we would like to mention Natalia Osona , from Madrid who, in addition to being an Instagram influence, is also an entrepreneur and a businesswoman, with Glowrias, his own clothing and accessories business; of whom - by the way - Aitana Ocaña is a faithful disciple.
Before being a star on social media, Natalia was on the way to running for a judge, but soon her path changed.
