How do I sell on Hotmart as an Affiliate?

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In this article you will learn how to sell products on Hotmart as an affiliate and some strategies to get started without investing or with paid traffic.

In the world affiliate marketingIt is clear that there are some steps you can take that will help you get better results faster. That's why, in this guide, we'll look at some of the best practices to consider when selling products on Hotmart as an affiliate.

Let's start!

Step # 1: Choose a Good Information Product from Hotmart

First of all, you need to choose a product info de quality. After all, your role as an affiliate is to promote and sell this product. If the content isn't good, no matter how great your sales strategy is, your potential customer simply won't complete the purchase.

As a result, you need to analyze some factors before trying to sell a product as an affiliate on Hotmart.

1.- Choice of the market niche

Although it seems like a hot topic, many digital entrepreneurs still don't give importance to this key factor. Before choosing the products that you want to sell as an affiliate, it is important to think about the market niche in which you want to work.

Choosing a niche is a personal process and involves several factors. I recommend you read our article on the best niches for affiliate marketing. This will help you find the perfect niche for you.

2.- Product information sales page

The first point that the affiliate should analyze when looking for products to sell is his Page of sale. Indeed, the sales page must convey enough information, which eliminates any objection to purchases.

Characteristics of a good sales page

The sales page should contain the most important information about what the product offers. Such as: price, Moyens de paiement, return and warranty policy, etc.

Usually it's a page direct and assertive, with a powerful CTA (Call to Action). In addition to transmitting all the information on what the product offers, such as price, means of payment, warranty policy, etc.

Other important information that helps a lot if present are:

Product Questions and Answers to Overcome People's Objections (FAQs).
Testimonials from clients / students who have used this product successfully.

In Hotmart, when you click on each product info to get more information, there is a tab called »A About the product ", This is where you will find the link to the Page of sale.

Please note that in addition to the "Sales page" link, you can also see the payment link. Well organized, right?

3.- Support material for affiliates

Infoproducers who care more about their product and appreciate the work of affiliates often provide explanatory material to affiliates.

This material should not and does not need to be anything complex. For example, just a list showing the actions that affiliates should not take to sell / advertise the product.

Also, of course, offer some sort of promotional material to the affiliate who is thinking about advertising in the advertisements. Facebook, banners and e - mailsEg.

With these details, you already have information to do a more assertive and quality job. In fact, having this support from the producer ease also the operation, since you receive the materials and banners ready to publicize the product info.

Like the link on the sales page, to find out if there is any support material for affiliates, just click the product in Hotmart and then click the " See awareness links "...

Then, in the " Disclosure Material » , you will find the essential information for any affiliate:

In this part you can access all the promotional material that the creator of the product has provided to the affiliates, such as: e - mails, images, etc.

4.- Customer service / Student service

This is an essential point in choosing an information product with which to affiliate. Check if the product offers effective customer / student support.

After all, even if you are just an affiliate of the product and are not responsible for these points, you should only sell a product you believe in before and after the sale.

5.- Metrics of the infoproducts available in Hotmart

La own platform by Hotmart helps you sell on Hotmart as an affiliate. This happens thanks to some metrics available inside. As shown

There are 3 main metrics of Hotmart products that should be analyzed before choosing which one to sell as an affiliate. These are:

Temperature.
Plan.
Evaluation.

Next, we'll explain each of these concepts better so that you can interpret them correctly.

What is the temperature of Hotmart products?

The "temperature" of the information products available from Hotmart briefly indicates how much is this product selling.

If the product sells less, the temperature is lower.

If the product is widely sold, its temperature increases to a maximum (150º).

Therefore, understanding what the temperature means at Hotmart is crucial for you to choose a product to sell as an affiliate ...

It's because if the product is selling poorly, it is probably not worth joining. Because, of course, even the producer himself could not achieve significant sales.

If I could give you a few tips to get you started on your Hotmart Affiliate journey, I would tell you to only sell products with a temperature of at least 40 degrees Celsius.

Of course, this is not a rule. But for new affiliates, I think choosing low heat products might not be great. Now, for those who are more experienced and have a strategy behind it, this may make sense.

What is the Hotmart Product Plan?

Another important measure at Hotmart is the “Master Plan”. But what does that mean? ...

Well, very briefly we can say that the Blueprint at Hotmart is a "Algorithm" which evaluates various points in relation to each product info.

It evaluates, for example, the commission that the affiliate receives, available information, supports available for affiliation, the quality of the sales page of the product.

Thus, when choosing an information product, this metric is very interesting, because it groups together several important parameters.

However, it is important to clarify that this evaluation of the Master Plan is not carried out by humans. There's a whole lot of technology involved to make this happen automatically.

Something else important: depending on the rating that the product receives in the Blueprint, it does not even appear in the “Market” section. In this case, it can only be found for affiliates who search specifically by name.

What is the Hotmart product rating?

The "evaluation" is a different metric than the other two, because here we are considering a parameter that points to the other side of the coin: how consumers rate this product.

This score can go from 1 to 5. That is, the products with the highest scores in the evaluation of those who bought have a score close to 5.

In other words, "Rating" is therefore an average of all customer ratings. That is why it is so important to look at this note as well.

However, it is important to specify that the Most consumers do not rate products they buy. And usually when people are happy with a product, they just shut up. When we are dissatisfied, the tendency is to speak out.

In this sense, the evaluation score of a product must be analyzed with caution. I recommend that you choose products that have a minimum score of 3 or more. But that is of course, if all other measures are favorable and you trust the producer of information who created the product.

6.- Classifications available to facilitate the choice

Also in the section " Affiliate market » of Hotmart, in addition to the measures explained above, you have various tabs to make it easier to choose which products to join as an affiliate.

There are 3 options for ordering information products available:

Hotter.
The most wanted.
More recent.

Below, we'll explain what each of these concepts means at Hotmart and how you can use these reviews to find products. Make sure that no detail goes unnoticed ...

What are the hottest products at Hotmart?

The most popular products at Hotmart are those that have the more sales at the moment.

The list begins with Infoproducts with a temperature of 150º and goes up to products with a temperature of 59º.

That is, to understand this tab, you need to understand what temperature means, which we explained earlier in the same article.

What are Hotmart's most popular products?

You will also find in the "Affiliate Market" the tab "The most loved » :

According to Hotmart, these are the “top rated by buyers” products.

By scrolling the screen of this tab, we realize that only the products with the highest Satisfaction score are selected (note 5).

What are the newest products at Hotmart?

As their name suggests and defines Hotmart, these are "recently launched products with a Blueprint greater than 60%".

These types of products are good for Hotmart Affiliates who are more experienced and can determine which products promise good results.

You may also want to consider studying the latest products from Hotmart if you are looking for a less competitive product.

7.- Product price for the consumer

We have now reached a crucial point in the product selection process: the price of the product to the end consumer.

In general, the products are classified into 3 categories according to the final price:

Products at low prices.
Entry-level products.
High priced products.

Many newbie affiliates, eager to get good results, immediately turn to the more expensive products available on Hotmart to try and sell them as an affiliate.

However, I think for the new affiliates, the ideal is to start with products around up to $ 50 USD.

This way you will have more freedom to test and learn along the way. At the same time, you are sure that even if you make a mistake in the process, you will not have "losses".

Likewise, choosing a very inexpensive product can be an unnecessary headache. You wouldn't choose products under $ 10 USD if you were just starting out. But it varies from person to person and the strategy used.

However, this involves some variables that must be taken into account. Some of them are:

Your audience

The first is that if you already have an audience, you need to know how to which profile corresponds to this audience and how much he would be willing to pay for a particular course or solution.

If your audience is made up of young people with less purchasing power, for example, it becomes much more difficult to sell a more expensive product.

If it is a public with higher purchasing power, the scenario changes completely.

Obviously, it is not just economic and demographic factors that matter. There are people who invest more in education than others. Others focus more on investing in leisure and travel.

All this must be analyzed when choosing the product ...

The closing of the sale

The second reason for analyzing the price is quite obvious ...

A cheaper product tends to sell for a lot more than a more expensive product because the decision-making process is simpler.

This needs to be taken into account, especially if you are going to invest in paid traffic to reach more people.

Since a more expensive product almost always indicates that you will have to put more effort and / or spend more on advertising to sell it.

Your "profit" may be greater

The third variable is that a more expensive product may even sell for less, but the profits from a single sale are higher.

In addition, the competition to sell this product is generally much lower.

For these and other reasons, it is necessary to analyze all those variables which imply the price of the product to the end consumer.

There is no point in choosing an expensive product thinking that this way you will earn more. Very quiet at this time and a lot of strategy when it comes to selling, whatever your choice.