What is Hotmart and how does it work?

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In this article you will learn what Hotmart is, how it works, how it pays and how you can sell your digital products or those of other creators as an affiliate.

So if you have heard of Hotmart but still have questions like: what is an affiliate network like Hotmart? How does the Hotmart program work? What advantages does it offer? ...

You are in the right place! Since in this article we will answer these and other questions about this incredible network of affiliate marketing with thousands of products from all market niches (and a lot in Spanish).

Let's start!

What is Hotmart?

Created in 2011 and originally from Brazil, Hotmart is a platform specialized in digital product marketing.

Hotmart is one of the largest affiliate marketing networks in the Spanish speaking market. He specializes in the marketing of digital products. You can easily generate income as an affiliate or a creator.

What is Hotmart used for?

Hotmart can help you generate income on the Internet by promoting some of your products or as an affiliate promoting products from other designers.

Is it safe to use Hotmart?

Absolutely! Hotmart is a affiliate network 100% secure and reliable which keeps all its promises. You can count on receiving your payments on time and with support and training at all times.

Hotmart Reviews

Hotmart is the platform favorite of many producers and affiliates (especially in the Spanish speaking market) and it is not for nothing ...

To see for yourself, just do a YouTube search for Hotmart Producers and Affiliates, and you will find plenty of testimonials and paid evidence of the platform.

How does Hotmart work?

The Hotmart platform has a sturdy structure that allows you to produce and sell with quality and safety.

Even offering a host of features, Hotmart has plenty of features to deliver great value for money, both for large producers and for those who are now entering this market.

Hotmart works exclusively with the selling digital products. Therefore, it does not make sales in physical establishments or in any type of physical material.

It's important to stress that working with digital products doesn't mean “making money easy” as many people think. You have to work hard to reap the rewards in the future, just like any other type of business.

Who is Hotmart designed for?

The platform system is very specific, being indicated for: digital producers and affiliates.

If you want to know more about this business model, I invite you to read our article on the Digital marketing.

1.- Being a Hotmart salesperson

As a salesperson at Hotmart, you can basically create the content, host it on the site and start selling, either directly, through co-production or affiliates.

For example: if you want to sell your course digitally, you can join Hotmart and take advantage of the power of the network they offer ...

This would allow you to generate sales on autopilot, as the Hotmart affiliates who decide to promote your product will be responsible for generate du traffic to your offer to generate sales in exchange for a commission.

As easy as that!

An example of how to sell your course at Hotmart

For example, you are selling a cooking class on the Internet and your affiliate has a very popular blog that covers exactly the topic. Then he sells your product and you both receive a percentage of each sale.

It is a very interesting scenario since the blog is specialized in your field of activity, that is to say that the public which is there great opportunities to take an interest in your course.

2.- Be affiliated with Hotmart

The Hotmart Affiliate sells the product and receives a commission. This modality is designed for people who have no products to sell, but want to earn money promoting other people's products creators.

If you want to start as an Affiliate on Hotmart to generate income by promoting someone else's products, you just need to register for free on Hotmart, then go to the affiliate market:

In this section you will find all the products available to promote. You will see that there are many products from different market niches.

How do I start promoting products as an Affiliate at Hotmart?

To start promoting products in Hotmart as an Affiliate and earn commissions, all you need to do is select the product you want to promote in the Affiliate Marketplace and then click apply for the program as shown in the following picture:

Some programs will ask you for information and will submit a request before approving yourself as an affiliate. Other programs will let you join with one click.

Main features of Hotmart

Hotmart can greatly optimize your sales, there are dozens of exclusive functions:

What is Hotmart Analytics and how does it work?

It is not enough to produce or sell. You need to know how, where and to whom you should direct your strategies. And that's exactly what Hotmart offers its users through Hotmart Analytics.

All visitors to your sales page, website or checkout are analyzed and the information obtained is transformed into graphs and tables.

This completely free data tracking helps the entrepreneur assess which options are working and, most importantly, when it's time to change direction.

What is the Hotmart Club and how does it work?

Hotmart Club is the Hotmart platform, which allows you to organize your lessons en line in an intuitive, secure, customizable and responsive interface. The tool has over a million users among producers and students.

Initially, it was developed to be a member's area for Hotmart users, but more needed to be done to make it easier to host products online. This provided the producer with the management of his work in one place.

The goal is to provide an easy to use environment. Therefore, it is not necessary to have advanced knowledge in design and programming. In this sense, the Hotmart Club is very useful, because the functions are very simple.

Free try

It is common for buyers to feel uncertain when purchasing a digital product, especially if its value is high. In such cases, a good solution is to offer a tasting period.

By hosting your product at Hotmart, your visitors will be able to take advantage of a trial period, which you define. When this period ends, and if the user liked it, he will continue to have access to the product. Data is collected before the trial period, and once it ends, billing starts automatically.

Payment creator

Have you ever imagined having a fully personalized box that is truly the face of your business? Hotmart's Check-out Builder helps you do this!

With him you have at your layout multiple design templates for high conversion. In addition, it is possible to customize payments for smartphones, further improving the user experience.

Keep your visual and verbal identity even at the checkout and gain more customers!

Club sales

Club Sales is a real conversion accelerator. With it, you can create ads and offers in your sales area, offering exactly what your visitors are looking for.

It's a feature that gets the most out of your sales funnel, guaranteeing the best deals for those who are already your buyers and trust what you produce.

What is the Hotmart PlayBox and how does it work?

Online video consumption has grown a lot in recent years, and apparently that won't change in the short term.

Have you thought about combining this request with your payment process? ...

Well that's exactly what Hotmart PlayBox offers!

With the payment integrated into your video player, you reach your customer at the right time. Thus, the chances of not losing the conversion are much higher.

There are also benefits for customers, of course. You don't have to interrupt the videos to buy a new offer, you can do the action while consuming your digital product.

What is the Hotmart Pocket and how does it work?

Currently, faced with virtual reality, most digital platforms have their variations in applications mobiles. And it couldn't be different with Hotmart having the Hotmart Pocket.

The app lets you manage all of your digital stuff in the palm of your hand and is available for iOS and Android devices

For digital producers, it is possible to closely follow the charts and sales data, allowing a better analysis of your business. You can also choose and approve your partners and affiliates with just one click.

For affiliates, there is quick access to sales links, which facilitates sharing via social networks. It is also possible to follow, in the palm of your hand, your indicators and the growth of your business.

What are HotLeads and how do they work?

Digital producers and affiliates have a common need: the assurance that their sales, payments and startup will be done in a secure and transparent manner.

To address this issue, Hotmart provides its HotLeads partners with a tool that connects the capture of leads (potential customers) of each affiliate.

The function guarantees the payment of commissions, in a safe and complete way, even if users deactivate cookies or delete them after browsing.

With optimized management of your leads, you can focus your strategies to gain more sales. HotLeads collects information such as the visitor's country of origin, the device used to log in, the pages they have previously visited, and much more.

What is HotPay and how does it work?

Do you have buyers in other countries and you don't know how to get paid for your sales? HotPay does the job. It allows you to perform payments from anywhere in worldwide, in any currency and the transfer to the producer or subsidiary is made in local currency.

For example, you can make a sale in dollars, but you will receive the value in your local currency, according to the price of the day and the corresponding rates.

HotPay enables sales by credit card and wire transfer.

What are the prices for those who sell with Hotmart as an affiliate?

Hotmart does not charge registration fees or monthly fees. You will only pay a percentage to the platform once the sale is completed, namely:

-9,99% + R $ 1 for each sale of products over R $ 10.

-20% for each transaction of products of a value equal to or less than R $ 10.

But it varies from program to program, so it's relative.

How Much Money Can You Make With Hotmart?

If you are wondering how much money you can make as an Affiliate or Producer at Hotmart, the answer is this depends on a lot of things...

There are people who have made affiliate marketing their business and live on a good income and there are also people who have given up hundreds of times.

There is no way to tell how much an Affiliate can earn, as it will depend on the person's effort and work, niche, product, and other variables involved.

There are people who earn US $ 100 a month and more, after all it's a business, and how any business can grow.

And every business has a start, which requires perseverance, sometimes without a lot of money coming in, but I am of the following opinion: if you have researched, analyzed, found a profitable market niche, you are not too lazy to work, you have everything you need to succeed!

Remember, people aren't interested in the product or service, but in the solution that product will bring them.

Much more than a product, it is necessary to provide added value, a solution. Effort, work, perseverance, investment can be the essential factors for a good result.

Transactions at Hotmart

Hotmart offers various payment options, both for individual sales and for recurring charges.

A good advice is to analyze whether the chosen format corresponds to the product proposal. It doesn't make sense to offer cash payment, since you work with subscription clubs, where the revenue is made for a certain period, right?

Check the options offered by Hotmart and choose the best one without a profile:

Credit card via HotPay

On HotPay, Hotmart's exclusive payment system, sales can be made with up to two credit cards.

If paying in installments up to 12 times (set by you during product registration), there is a fee of R $ 2,49 in each installment, which is paid by the customer. The minimum amount for each payment is R $ 9.

Each seller must put the credit card to disposition as a means of payment. For purchases made in installments, you receive the full value of the product and the interest is transferred directly to the card administrator.