How to make your first sale at Hotmart?

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In this article you will learn how to make your first sale as an affiliate at Hotmart with some paid traffic strategies and others without investing.

If you want to continue as a digital entrepreneur, you need to carefully observe the market and understand that making a sale is directly linked to three main pillars:

Authority.
Confidence.
Sales strategies.

Today we'll talk about each of these pillars and show you how to make your first sale as an Affiliate at Hotmart!

Let's start!

Why Hotmart and not another affiliate network?

Important: Everything we will see in this guide also applies to everything affiliate network or product of affiliation that you want to promote online.

However, today we will focus on Hotmart, because it is the largest platform in Latin America for products by information, the variety of niches and products in Spanish is therefore very large ...

This will give you a much better chance of success than in most other affiliate networks where almost all of the products are in English and aimed at other audiences.

In addition, Hotmart has become one of the networks of affiliate marketing places de many people (I include myself in the list), because the possibilities of being successful with this program are numerous.

Find a product on Hotmart to sell as an affiliate

Once you have a Hotmart account, you can start browsing the affiliate marketplace and find other designer products to sell as an affiliate.

It is also important that you pay attention to the market niches that you find in the Hotmart affiliate market. Then take your time to choose your niche and your product.

The importance of entrepreneurship

Before you think about how you are going to make your first sale at Hotmart, there are some very important things you need to learn that will help you achieve your goal.

While there are countless online sales strategies, the most important factor in the success or failure of your business is your mindset ...

Indeed, making the first sale can take time and you will have a lot of patience, even resilience, not to give up on the first challenge.

But I don't mean to say that you have to dwell on an idea endlessly, even if it doesn't work.

It is important to establish which indicators are the most important for your business and to monitor the performance of each action implemented, to know if your product has a potential for growth in the medium and long term.

If you have researched your market and have a product that adds value to people's lives, you will eventually get the financial return.

Financial planning

There are several possibilities to sell on the Internet. There are those who plan to work with physical products, with e-commerce (online store), and there are those who like the idea of working exclusively on the internet, creating and selling online courses.

Whichever you choose, planning is essential. Especially if you quit your job on a fixed income and benefits to act solely in the digital market.

The lack of money increases the pressure for results, which is a disastrous recipe for entrepreneurs who are starting out and who are still in the process of structuring their business.

So if you are determined to work with internet sales, don't skip this step!

The sales process

Now that you know a little more about the mindset and the financial planning you need to do, let's talk about the sales process. Basically, this process is divided into three stages:

Pre-sale.
Selling.
After sale.

1.- Presale

Presale is the process of planning the sale that you want to achieve.

It is at this stage that you analyze points such as:

What solution do you want to offer your client?
Who is your ideal customer.
What is your strategy for offering this solution to your customers?
What will your costs be?
How to analyze your market; etc.

That is to say, it is the moment to carry out a complete study before the sale itself for determine important points such as your audience and value that the product you are going to sell can bring them.

To make the process clearer, let's look at an example (for use in all stages of the sales process):

Suppose you are a web designer and know a lot about the subject. You then decide to create an online course that teaches people how to build professional websites with amazing designs and functions.

What do I need to plan my presale?

With this information you are already planning your presale, because you already have:

Niche: web design.
Product: Video course on the creation of web pages.
Solution for your customers: course on creating professional web pages.

As soon as you determine these 3 main points, it is time to analyze your audience.

Answer questions such as:

Who will you sell this course to?
Who is the audience you want to reach?
What are the pains, the profile, the age, the sex, the hobbies, the tastes of these people?

This step is very important because it will help you to determine the type of communication that you will establish with your audience. In addition, it is from the person that you will know exactly on which channels to find this audience.

2.- Sale

This step is essential to analyze:

The communication channels you will use to reach your audience and offer your product.
How the payment for this product will be made.
How are you going to deliver the product to buyers, etc.?

Still thinking of the example we gave in presale, this is where you will determine where you will find people interested in purchasing a professional website building course.

You need to advertise your product to these people, and there are several ways to do it, such as using Facebook, native ads, Google Adwords, etc.

It all depends on where your audience is, as the main goal here is to reach out to your audience i.e. find your potential customers and send them the message that your product is available to them.

After that you will need to use your payment method i.e. define the ways the user can use to purchase your product and also define how your product will be delivered.

3.- After-sales

This is the last step in the sales process.

The aftermarket is a bit entrenched in selling, as it also refers to the delivery of the product. However, it covers a bit more, like:

Support for buyers.
Bonus you can give after selling the product.
Attention to the customer.
Consumer loyalty.

After-sales will be the time for you to analyze your customers' satisfaction with your product, improve your relationship with your audience and, above all, understand your end results.

What was the benefit you got?
What strategy did you use that most appealed to an audience?

Remember to evaluate the results of your campaigns as soon as they are completed to fully understand what the return on that investment has been. After all, it is only possible to optimize something after its first results.

Finally, do not miss the opportunity to retain your customers. This will help you in the process of selling other products you own, as a satisfied customer can refer you to other people, as well as being a potential consumer of your next product.

Importance of the first sale as an affiliate

Making the first sale is a very important step in your journey as an Affiliate because you are showing yourself that you can do it and that the business model is real and working.

The first sale is a transformative step, capable of lifting the entrepreneur out of inertia and leading him to a promising career.

At Hotmart, on your first sale, you will receive a conquest, as shown in the picture above. The truth is that it has no particular function, but it is something symbolic, which marks a before and an after for you...

How to Prepare the Way to Make Your First Hotmart Sale

To make your first Affiliate Sale at Hotmart, it is very important that you understand that:

It has only just begun and the results are coming with time.
It is only possible to optimize something after your first results.

The first sale is about understanding the dynamics of the business, not building it itself.

Before you start your work, know that when selling a digital product, you will be doing it with a link.

At Hotmart, producers and affiliates receive a link, which are the links generated by Hotmart that will allow a user to sell the digital products that they have created or are affiliated with and, therefore, receive their commissions.

There are 2 types of hyperlinks that users can work with:

1.- Direct Payment Hotlink: allows the Producer, that is to say the author of the product, to have more flexibility when selling it.

2.- Direct link to the sales page: available for affiliates as well as for producers and which will bring the visitor to several sales pages defined by the producer.

All affiliates receive these Hotlinks and can use them to promote them as they see fit.

Strategies for making your first sale at Hotmart

# 1: The recommendation

The recommendation is the easiest way to advertise a product. Along this path, the producer or affiliate uses their network of contacts to make an impact on potential customers.

Whether in the online or offline world, referral advertising leverages your contacts to make a sale without having to invest in advertising banners.

The logic is simple: identify who on your network is a potential buyer of a particular digital product and offer them the purchase link.

Because it is extremely simple and free, the reference is ideal for those who are just starting out and need to understand how all the dynamics of delivery work.

It works for anyone who recognizes the opportunities around them and is aware of the needs of their circle of relationships.

What are the disadvantages of this method?

The recommendation has 2 major drawbacks:

The risk of turning the promoter into a spammer.
The limitation of the market.

In the first case, care must be taken to ensure that the indication is natural and relevant. After all, what's the use of sending a product link on, say, web design to your friends if none of them are interested in that topic?

Another problem with this type of disclosure is that there aren't always people who are interested in buying what you are offering within your circle of contacts. This unfortunatly limit your growth and forces you to switch to other strategies.

Strategies like this of recommending products to your acquaintances can help you make your first sale at Hotmart, but it's not a method you can maintain for long.

# 2: create YouTube videos

YouTube is one of the most visited sites in the world and currently television's biggest competitor.

Many new Hotmart Affiliates decide to start by creating YouTube videos to make their first sale in digital marketing.

Using it as a channel for your first sale is one of the best ways for those who are just starting out. To do this, you need to analyze what will be promoted and create product-centric content.

Creating videos for YouTube is much easier than you might think. And to publicize your offer, it is not necessary to invest in expensive equipment or mega productions.

First and foremost, you need to understand that the purpose of video is to promote a particular product. Therefore, all content should be developed around the topic the product is addressing, and at the end of each video you should invite those watching you to find out more about your offering and make the purchase.

What kind of videos should I record?

Regardless of the recording format, you should pay attention to the preparation of what will be said and the audio of the video, since the most important thing in this case is the clarity of the content that will be transmitted.

You can make the video in the most convenient format that is best accepted by your audience: interviews, lessons, etc. If you prefer not to step in front of the camera, you can create Power Point presentations with tips on the topic of the product and record a screencast with only your voice in the background.

Recommended reading: how to create videos for YouTube?