What is a digital trafficker: a beginner's guide
In this article, you will find out what a Digital Trafficker is, what training and what courses exist, and what types of work and wages exist in the field.
In the world of digital marketing, there are several professional figures with high responsibility in the end results of an advertising campaign. One of them is the digital trafficker ...
That is to say the person who is responsible for attract qualified traffic to a website, with the aim of turning it into conversions.
Let's take a closer look at what Trafficker Digital's job entails, where to find a good course, and how you can get started as a Digital Trafficker yourself if you want to!
Let's start!
What is a digital trafficker?
A digital trafficker is an expert in buying traffic online and converting it into customers realities of a business.
The main function of a Digital Trafficker is to create digital marketing campaigns of all kinds, and for this he plans, budgets, implements, analyzes and optimizes this type of marketing actions to obtain the best ROI (Return on Investment). ).
The main goal of a digital trafficker is to achieve the best results with the least amount of investment.
Without a doubt, hiring such a character for a marketing team represents a significant cost saving, and that is why this profile is of more and more requested in job offers.
Today, it is rare to see companies that do not take advantage of the power of Digital marketing and its enormous efficiency.
However, to get good results with your digital marketing campaigns you need to study the subject ...
You need to know all the advertising platforms and formats that exist on the Internet ( Facebook Ads, Google Ads, Display ...), and strategically use the information of potential customers to attract and sell them ( sales funnels) ...
It is in this context that the Trafficker appears as an expert in taking charge of the online multi-channel marketing strategy and that in large companies he combines with the offline in a major advertising strategy.
Functions of a digital trafficker
As a Digital Trafficker, you will have several functions to fulfill. Here are a few:
Plan campaigns on digital platforms
You must start from an analysis of the objectives of your company and the digital marketing campaigns that you have carried out previously.
As a Digital Trafficker you should know how to generate web traffic and implement digital advertising campaigns on various digital platforms such as the aforementioned Google and Facebook. Usually this also includes optimizing, performing A / B tests.
Track results
Currently, it is possible to analyze and measure user behavior in real time, so the Trafficker is in charge of monitoring campaign performance and establishing different checkpoints for constant optimization.
To have good results in your digital marketing campaigns, it is necessary to optimize your campaigns and brand strategies according to the results obtained.
Benefits of being a digital trafficker
Being a relatively new and valuable figure for companies, who train as a Digital Trafficker and gain experience in this field will have huge benefits working:
1.- You can start your own business by online as a Trafficker Consultant, because, being a new figure, many large and medium-sized companies still prefer to outsource the service.
In addition, you can also provide services to small businesses and entrepreneurs who know very well the power of a good advertising strategy.
2.- If you wish work in an advertising or media agency, it is an ideal area of specialization at the moment: they are recruiting!
3.- Your work is directly linked to the financial figures, you will therefore be easy to work with different payment methods / salary (objectives, savings made, etc.).
4.- It is a highly demanded career right now, so if you are thinking of majoring in something… this is your chance!
5.- Much of your work can be automated, you so do not need to have fixed hours or too much work.
Training to become a digital trafficker
To be a Digital Trafficker, you will need to train yourself thoroughly.
Keep in mind that in order to have a good profile, you will need to develop the following skills:
- Strategic vision of marketing.
- In-depth knowledge of marketing platforms and tools.
- Advertising rates and negotiation.
- Writing and design of advertisements (texts, images, videos, formats, etc.)
- Funnels and automation.
- HTML (tracking codes).
- Advertising laws and codes of ethics.
- Analytics, KPI, objectives, Excel.
- Ability to quickly become familiar with new platforms.
Course to be a digital trafficker
Since Trafficker Digital is a new career, the truth is, there aren't many courses that teach you the entire process of becoming one. Even more, in the Spanish speaking market. It is much more difficult to find training of this type that is entirely available in Spanish.
However, if you know where to look, you can find the training that's right for you. That is why it is worth mentioning: Traffic Master.
What is Traffic Master?
Traffic Master is a full career that helps you become a Digital Trafficker from scratch…
It was created by Yonnathan Vinasco (one of the most successful digital traffickers in all of Latin America, and his BeMaster team.
So you can be sure that you will learn from the best!
With the Traffic Master training, you will be able to become a Digital Trafficker expert in: marketing, launching and positioning of all kinds of products and services attracting thousands of people on the Internet.
By the end of the Traffic Master course, you will be able to bring high quality traffic to any type of website, store, blog, etc. The possibilities are limitless.
Among other things, by accessing the Traffic Master career, you will receive:
- Complete training on deal closing, traffic, deals, funnels, etc.
- PowerClass for setting up sales strategies.
- Business spirit et classes of productivity.
- Sessions questions and answers in direct.
- Access to the community of traffickers la most active in Latin America.
- And much more.
This career will give you all the tools to become an expert in web traffic and turn the Internet into a powerful sales machine for you.
Enter here to read our full article on Traffic Master: The Documentary.
Specialties of a digital trafficker
The best thing is that you gradually specialize in different areas, learning, applying and gaining experience in each of them ...
If you already control one of these fields, great! You just need to keep moving forward with personalized training to finally build a solid career as a Digital Trafficker.
If, on the other hand, you still don't have a lot of knowledge about the world of online marketing and advertising, don't worry ...
This is a number that is gaining momentum now, both in the agencies and in the brands, and it will surely be for the long term employment and the business opportunity.
Here are some areas of expertise that you can take advantage of to become a Digital Trafficker:
Digital Trafficker specializing in Facebook ads
Facebook Ads is currently one of the platforms where companies invest the most in the advertising (remember that Instagram also belongs to Facebook) ...
Therefore, the demand for professionals specialized in advertising management on the part of the Business Manager and budget optimization is very high.
Everyone wants to earn more for less from Facebook advertising, and you can help them by training yourself in this area!
Digital trafficker specializing in automation
Automation, email marketing, databases and especially the sales funnels that lead users to transform them into potential customers, and finally to convert them into customers, even to retain them, are part of the digital marketing strategies more and more used.
The key is to support the user through the phases of the consumer journey to send him the right message at any time and finally convince him that you have what he needs ...
But all this would not be possible without the power of marketing automation that allows you to optimize times and do all the tracking with super powerful tools that you can use.
Digital Trafficker Specializing in Infoproducts
The service sector continues to grow, and the figure of expert in infoproducts, which are informative media that become digital products and that sell ideas and knowledge , makes more and more sense .
Electronic books (ebooks), online courses, and many more are what product launch experts are needed for, do you want to be one of them?
How much does a digital trafficker earn?
The quick and easy answer is always the same: the salary a Digital Trafficker gets depends on several things, since it is influenced by many factors.
But to give you an idea, as of June 9, 2021, the average annual payment for a Digital Trafficker in the United States is $ 51 per year.
As freelance (self-employed) there will be better months and worse months, depending on how many clients you have that month and how the market changes.
But what you need to take into account is the total billing at the end of the year and do the math to divide it between the 12 months and get your monthly income.
On the other hand, if you work for a company, your salary as a Digital Trafficker will depend on the terms of the job in question.
What does the salary of a digital trafficker depend on?
The most important factors that we can mention are:
- The number of clients you have.
- The price of your services.
- How you bill your campaigns.
- The type of business you have as a customer.
In any case, it is you who decide your prices according to the results you get!
Is being a digital trafficker worth it?
Since the arrival of Internet marketing, new professional figures have continued to emerge who, in a way, have replicated the concept of offline marketing in the online world, adapting to their particularities ...
And in recent years, more and more companies and agencies have been looking for a new figure, the Digital Trafficker, which has become an all-terrain vehicle for online advertising.
More and more businesses have realized that if they want to gain visibility, they need to invest in marketing campaigns, and this is where a Digital Trafficker can make a difference.
With the right training, you can become a freelance or contract digital trafficker, and generate solid income from your home or anywhere, which will allow you to have the salary you need according to your preferences and circumstances. your needs.
Conclusion
As a Digital Trafficker, your job is to design and launch every ad campaign your business wants to deliver through a digital platform.
In addition to managing the campaigns themselves, you focus on using analytics to monitor ad performance, determine the most useful type of medium for future campaigns, and engage with customers online through social media. and similar media.
Digital traffickers frequently study the success of ad campaigns and use this data to manage bids and budgets, optimize existing campaigns to improve conversion rates, and use new features introduced by ad platforms.
It is necessary to research courses and training in the world of Digital Trafficker before embarking on any campaigns of any kind.
To be successful in this role, you must demonstrate excellent cooperation with the sales and marketing teams!
Recommended reading: 8 types of digital marketing campaigns.
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Congratulations!
You have reached the end of our guide on what a digital trafficker is. Hope this information will help you find great job opportunities, quality courses and training to start as a Digital Trafficker and get good results from the start!
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Read below: The best free digital marketing courses.
